COMMITMENTS AND CONTINGENCIES (Details Narrative) - USD ($)			1 Months Ended		12 Months Ended
	Apr. 01, 2018	Nov. 12, 2015	Mar. 27, 2018	Jun. 30, 2017	Dec. 31, 2018	Dec. 31, 2017	Dec. 31, 2016	Jul. 25, 2017	Jul. 17, 2017	Jun. 29, 2017
Accounts payable and accrued expenses					$ 1,311,476	$ 1,095,995
Common stock issued					5,439,765	4,417,567		60,359	60,359	40,076
Distribution Agreement [Member] | May 1, 2015 [Member]
Distribution fee					$ 1.00
License Agreement [Member] | Hooters Marks [Member]
Royalty fee for future period, description					Advance payment of $30,000 to the Licensor to be credited towards royalty fees payable to Licensor. On September 6, 2018, the $30,000 advance payment was paid to the Licensor. The Agreement also provides for United’s payment of a marketing contribution equal to 2% of the prior year’s net sales of the Licensed Products.
Royalty fee, year 1					$ 65,000
Royalty fee, year 2					255,000
Royalty fee, year 3					315,000
Royalty fee, year 4					315,000
Royalty fee, year 5					360,000
Royalty fee, year 6					$ 420,000
License Agreement [Member] | Bellissima Spirits LLC [Member]
Shares issuable upon exercise of options, description		Brinkley was granted a 24 month option to purchase 1% of the outstanding shares of Iconic common stock on a fully diluted basis (as of the date of Brinkley’s exercise of the option) at an exercise price of $0.001 per share.
Royalty fee for future period, description				Royalty Fee equal to 10% of monthly gross sales (12.5% for sales in excess of defined Case Break Points) of Bellissima Brand products payable monthly. The Bellissima Licensor has the right to terminate the endorsement if Bellissima fails to sell 10,000 cases of Bellissima Brand products in year 1, 15,000 cases in year 2, or 20,000 cases in year 3 and each subsequent year.
License Agreement [Member] | Bivi [Member]
Royalty fee for future period, description					BiVi is obligated to pay the BiVi Licensor a Royalty Fee equal to 5% of monthly gross sales of BiVi Brand products payable monthly subject to an annual Minimum Royalty Fee
Royalty fee, year 1					$ 100,000
Royalty fee, year 2					150,000
Royalty fee, year 3					165,000
Royalty fee, year 4					181,500
Royalty fee, year 5					199,650
Royalty fee, year 6					$ 219,615
Lease Agreement [Member]
Monthly rent			$ 4,478
Lease agreement description			The extension has a term of three years from February 1, 2018 to January 31, 2021
Registration Rights Agreement [Member]
Common stock issued					960,000
Convertible Preferred Stock					2,400,000
Registration rights agreement description					The Company may be obligated to pay the investors liquidated damages equal to 1% of the Subscription Amounts at the Event Date and 1% on each monthly anniversary of the Event Date until the Event is cured subject to maximum liquidated damages equal to 6% of the Subscription Amounts.
Employment Agreement [Member]
Accounts payable and accrued expenses					$ 811,250	$ 500,000
Employment Agreement [Member] | 10% To BiVi [Member]
Accrued compensation					31,125
Compensation allocated						25,000
Employment Agreement [Member] | 40% To Bellissima [Member]
Accrued compensation					124,500
Compensation allocated						100,000
Employment Agreement [Member] | 50% to Iconic [Member]
Accrued compensation					155,625
Compensation allocated						125,000	$ 125,000
Employment Agreement [Member] | 20% To BiVi [Member]
Compensation allocated							50,000
Employment Agreement [Member] | 30% To Bellissima [Member]
Compensation allocated							75,000
Employment Agreement [Member] | DeCicco [Member]
Accrued compensation						150,000	150,000
Employment Agreement [Member] | Faltings [Member]
Accrued compensation						$ 100,000	$ 100,000
Employment Agreement [Member] | Chief Executive Officer [Member]
Salary per annum	$ 150,000
Compensation of stock award	100,000
Accrued compensation					$ 311,250
Compensation Arrangementst [Member] | Chief Executive Officer [Member]
Agreements term description	Both agreements have a term of 24 months (to March 31, 2020).
Salary per annum	$ 265,000
Compensation of stock award	300,000