Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		6 Months Ended		18 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012
Continuing operations:
Sales
Professional fees	3,250	8,250	1,596	27,750	41,000
Other general and administrative expenses (including stock-based compensation of $9,070, $9,070, $4,535, $4,535 and $27,210, respectively)	4,535	4,535	9,070	13,379	29,865
Interest expense on Iconic Brands, Inc. debt (including amortization of debt discounts of $8,244, $8,244, $4,122, $4,122 and $24,732, respectively)	11,509	9,537	23,018	20,280	68,325
Total expenses	19,294	22,322	33,684	61,409	139,190
Loss from continuing operations	(19,294)	(22,322)	(33,684)	(61,409)	(139,190)
Loss from discontinued operations (see Note 8)	(19,746)	(19,746)	(39,492)	(39,311)	(118,663)
Net loss	$ (39,040)	$ (42,068)	$ (73,176)	$ (100,720)	$ (257,853)
Continuing operations	$ 0.00	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Discontinued operations	$ 0.00	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Total	$ 0.00	$ 0.00	$ 0.00	$ 0.00	$ 0.00
Weighted average number of common shares outstanding - basic and diluted	54,361,412	54,361,412	54,361,412	54,188,397	54,304,162