DEBT (Details 1) (USD $)	Jun. 30, 2012	Dec. 31, 2011
Net	$ 63,625	$ 55,381
Iconic Brands
Past due	271,300
Year ending June 30, 2013
Year ending June 30, 2014
Year Ending June 30, 2015	100,000
Total	371,300
Less debt discounts	36,375
Net	$ 334,925

Including current and noncurrent portions, aggregate carrying amount of long-term borrowings as of the balance sheet date before deducting unamortized discount or premiums (if any). May include notes payable, bonds payable, commercial loans, mortgage loans, convertible debt, subordinated debt and other types of debt, which had initial maturities beyond one year or beyond the normal operating cycle, if longer.

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Carrying amount of long-term debt, net of unamortized discount or premium, including current and noncurrent amounts. Includes, but not limited to, notes payable, bonds payable, debentures, mortgage loans and commercial paper. Excludes capital lease obligations.

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