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Acquisition and Stockholders' Equity (Deficit) (Details) (USD $)
 0 Months Ended 1 Months Ended 12 Months Ended 0 Months Ended 0 Months Ended
Nov. 30, 2011
Dec. 31, 2005
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Dec. 31, 2009
Dec. 31, 2008
Nov. 20, 2009
Jul. 21, 2008
Pawfect
Jul. 14, 2008
Pawfect
item
Jul. 20, 2008
Pawfect
Jul. 14, 2008
Pawfect
Principal stockholder
Jul. 14, 2008
Pawfect
Callisto
Percentage of common stock acquired in Synergy-DE                   100.00%      
Exchange of unregistered common stock (in shares)                   22,732,380      
Number of shares received in an exchange transaction (in shares)                         22,295,000
Percentage of Pawfect's outstanding common stock issued in exchange transaction (as a percent)                   70.00%     68.00%
Stock split ratio 0.5                 37.845338      
Cancellation of common stock (in shares)                       74,990,604  
Number of unregistered shares owned                       75,690,603  
Private placement of unregistered common stock   $ 18,000 $ 55,862,000     $ 15,970,000 $ 3,025,000     $ 3,000,000      
Private placement of unregistered common stock (in shares)                   2,500,000      
Fees and expenses related to private placements     3,774,000 2,148,000 468,000 260,000 73,000     73,088      
Net proceeds from private placement                   2,926,912      
Common stock, par value (in dollars per share)     $ 0.0001 $ 0.0001         $ 0.0001   $ 0.001    
Share price (in dollars per share)                 $ 1.20        
Number of full time employees retained                   4      
Assets                          
Cash                   194,674      
Total assets acquired                   194,674      
Liabilities                          
Accounts payable and other liabilities                   (722,320)      
Due to Callisto                   (350,000)      
Total liabilities assumed                   (1,072,320)      
Net liabilities assumed in excess of assets acquired                   (877,646)      
Fair value of shares issued to Synergy-DE shareholders                   (27,278,856)      
Total consideration paid by Pawfect to acquire Synergy-DE                   $ (28,156,502)      
Authorized number of common shares     100,000,000 100,000,000       100,000,000 75,000,000   25,000,000    
Authorized number of preferred shares     20,000,000 20,000,000         20,000,000