Balance Sheets (Unaudited) (USD $)	Mar. 31, 2012	Dec. 31, 2011
Current assets:
Cash and cash equivalents	$ 19,062	$ 38,256
Receivable due from credit card clearing house	24,373	59,418
Prepaid expenses	8,090	1,537
Deferred financing fee	427,073	427,073
Total current assets	478,598	526,284
Property and equipment, at cost	256,199	256,199
Less: accumulated depreciation and amortization	(119,362)	(101,665)
Property and equipment, net	136,837	154,534
Security deposits and other	39,689	39,689
Total assets	655,124	720,507
Current liabilities:
8% debenture, net of debt discount of $30,730 at March 31, 2012	16,770
Accounts payable	1,020,051	945,083
Accrued expenses	1,267,322	965,577
Total current liabilities	2,304,143	1,910,660
Convertible debentures, net of debt discount of $412,513 and $482,003 at March 31, 2012 and December 31, 2011, respectively	412,487	342,997
Warrant liability	2,297,186	2,930,955
Total liabilities	5,013,816	5,184,612
Commitments and contingencies
Stockholders' (deficit) equity:
Series A preferred stock, 10,000,000 shares authorized, none issued and outstanding at March 31, 2012 and December 31, 2011, respectively
Common stock, no par value, 100,000,000 shares authorized, 53,782,091 and 46,201,182 issued and outstanding at March 31, 2012 and December 31, 2011, respectively
Additional paidin capital	10,213,363	9,114,465
Accumulated deficit	(14,572,055)	(13,578,570)
Total stockholders' (deficit) equity	(4,358,692)	(4,464,105)
Total liabilities and stockholders' (deficit) equity	$ 655,124	$ 720,507