UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION

                                    FORM 13F

                               Form 13F COVER PAGE

Report for the Calendar Year or Quarter Ended: 06/30/10

Check here if Amendment [_]; Amendment Number:
                                               ---------

     This Amendment (check only one): [_] is a restatement
                                      [_] adds new holding entries

Institutional Investment Manager Filing this Report:

Name:    Thrivent Asset Management, LLC
Address: 625 Fourth Avenue South
         Minneapolis, MN 55415

Form 13F File Number: 28-11983

The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, and all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.

Person Signing this Report on Behalf of Reporting Manager:

Name:  Kurt S. Tureson
Title: Vice President, Chief Financial Officer and Treasurer
Phone: (612) 844-8233

Signature, Place, and Date of Signing:


      /s/ Kurt S. Tureson         Minneapolis, Minnesota   8/9/2010
- -------------------------------   ----------------------   --------
          [Signature]                  [City, State]        [Date]

Report Type (check only one):

[_]  13F HOLDINGS REPORT. (Check here if all holdings of this reporting manager
     are reported in this report.)

[X]  13F NOTICE. (Check here if no holdings reported are in this report, and all
     holdings are reported by other reporting manager(s).)

[_]  13F COMBINATION REPORT. (Check here if a portion of the holdings for this
     reporting manager are reported in this report and a portion are reported by
     other reporting manager(s).)

List of Other Managers Reporting for this Manager:

1. Thrivent Financial for Lutherans, Form 13F File Number 28-00545