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INFORMATION ABOUT REVENUE AND GEOGRAPHIC AREAS
 12 Months Ended
Dec. 31, 2017
Segment Reporting [Abstract]  
INFORMATION ABOUT REVENUE AND GEOGRAPHIC AREAS
INFORMATION ABOUT REVENUE AND GEOGRAPHIC AREAS
The Company considers operating segments to be components of the Company that engage in business activities and for which discrete financial information is available that is evaluated regularly by the Company’s chief operating decision maker in deciding how to allocate resources and in assessing performance. The chief operating decision maker for the Company is the chief executive officer. The chief executive officer reviews financial information presented on a consolidated basis, accompanied by information about revenue by product line and geographic region for purposes of allocating resources and evaluating financial performance.
The Company has one business activity and there are no segment managers who are held accountable for operations, operating results or plans for levels or components below the consolidated unit level. Accordingly, the Company has determined that it has a single operating and reporting segment.
Net Revenue
The following table presents the Company’s net revenue by product line for the periods presented (in thousands):
 
Year Ended December 31,
 
2017
 
2016
 
2015
Net revenue by product:
 
 
 
 
 
Advertising
$
771,644

 
$
645,241

 
$
471,416

Transactions
60,251

 
62,495

 
43,854

Other services
14,918

 
5,333

 
3,429

Brand advertising
—

 
—

 
31,012

Total net revenue
$
846,813

 
$
713,069

 
$
549,711


During the years ended December 31, 2017, 2016 and 2015, no individual customer accounted for 10% or more of consolidated net revenue.
Revenue by geography is based on the billing address of the customer. The following table presents the Company’s net revenue by geographic region for the periods indicated (in thousands):
 
Year Ended December 31,
 
2017
 
2016
 
2015
United States
$
832,732

 
$
698,244

 
$
537,567

All other countries
14,081

 
14,825

 
12,144

Total net revenue
$
846,813

 
$
713,069

 
$
549,711


Long-Lived Assets
The following table presents the Company’s long-lived assets by geographic region for the periods indicated (in thousands):
 
As of December 31,
 
2017
 
2016
 
2015
United States
$
100,990

 
$
89,362

 
$
78,675

All other countries
2,661

 
3,078

 
5,493

Total long-lived assets
$
103,651

 
$
92,440

 
$
84,168