X0306 4 2017-10-12 0 0001345016 YELP INC YELP 0001541476 Stoppelman Jeremy C/O YELP INC. 140 NEW MONTGOMERY ST., 9TH FL. SAN FRANCISCO CA 94105 1 1 0 0 Chief Executive Officer Common Stock 2017-10-12 4 S 0 13000 43.6638 D 2713310 I See Footnote (3) Shares were sold pursuant to a duly adopted 10b5-1 trading plan. The sales price reported is the weighted average sale price for the number of shares sold. These shares were sold in multiple transactions at prices ranging from $43.53 to $43.97, inclusive. Full information regarding the number of shares sold at each separate price will be supplied upon request by Securities and Exchange Commission Staff, the Issuer or a security holder of the Issuer. Shares are held by Jeremy Stoppelman as Trustee UA 03/16/10 Jeremy Stoppelman Revocable Trust. The Reporting Person holds voting and dispositive power over the shares. /s/ Donna Hammer, Attorney-in-fact 2017-10-16