X0306 4 2013-10-04 0 0001345016 YELP INC YELP 0001539846 Wilson Laurence C/O YELP INC. 140 NEW MONTGOMERY ST., 9TH FLOOR SAN FRANCISCO CA 94105 0 1 0 0 SVP, Legal & User Operations Class A Common Stock 2013-10-04 4 C 0 5250 0.00 A 5250 D Class A Common Stock 2013-10-04 4 S 0 5250 71.05 D 0 D Employee Stock Option (Right to Buy) 0.32 2013-10-04 4 M 0 5250 0.00 D 2017-11-04 Class B Common Stock 5250 26250 D Class B Common Stock 2013-10-04 4 M 0 5250 0.00 A Class A Common Stock 5250 8633 D Class B Common Stock 2013-10-04 4 C 0 5250 0.00 D Class A Common Stock 5250 3383 D Each share of Class A Common Stock was issued upon conversion of one share of Class B Common Stock. Shares were sold pursuant to a duly adopted 10b5-1 trading plan. Fully vested. Each share of Class B Common Stock is convertible at any time at the option of the Reporting Person into one share of Class A Common Stock and has no expiration date. All Class A Common Stock and Class B Common Stock will convert automatically into Common Stock on the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represents less than 10% of the aggregate combined number of outstanding shares of Class A Common Stock and Class B Common Stock and (ii) seven years following the effective date of the issuer's initial public offering. In addition, each share of Class B Common Stock will convert automatically into one share of Class A Common Stock (i) upon any transfer, whether or not for value (subject to certain exceptions), or (ii) in the event of the death or disability (as defined in the amended and restated certificate of incorporation of the issuer) of the Reporting Person, or (iii) upon such date as is specified by the affirmative vote or written consent of the holders of at least 66 2/3% of the outstanding shares of Class B Common Stock. Not applicable. /s/ Donna Hammer, Attorney-in-fact 2013-10-08