STOCKHOLDERS' EQUITY (Details Narrative)	1 Months Ended	9 Months Ended
	Jan. 31, 2017 USD ($) $ / shares shares	Sep. 30, 2017 USD ($) Number $ / shares shares	Sep. 30, 2016 USD ($)	Jun. 30, 2017 $ / shares
Stock price (in dollars per sahre) | $ / shares		$ 1.80		$ 1.00
Proceeds from sale of common stock		$ 9,999,948
Private Placement [Member]
Proceeds from sale of common stock		$ 10,000,000
Number of shares issued upon transaction | shares		3,333,329
Number of investors | Number		12
Share price (in dollars per share) | $ / shares		$ 3.00		3.00
Restricted Common Stock [Member] | Celebrity Endorsement Agreements [Member]
Number of shares issued upon services | shares	94,252
Fair value of shares issued upon services rendered	$ 328,000
Stock price (in dollars per sahre) | $ / shares				$ 3.48
2006 Stock Incentive Plan [Member]
Number of option shares granted | shares		1,918,395
Value of option shares granted		$ 934,000
CD Financial, LLC [Member] | Carl DeSantis [Member]
Number of shares issued upon debt conversion | shares	333,333
Original debt conversion amount	$ 1,000,000
Conversion price (in dollars per share) | $ / shares	$ 3.00