X0306 4 2013-03-18 0001001039 WALT DISNEY CO/ DIS 0001341249 Mayer Kevin A 500 SOUTH BUENA VISTA STREET BURBANK CA 91521 1 EVP-Corp Strat, Bus Dev & Tech Disney Common Stock 2013-03-18 4 M 0 53964.0000 31.1200 A 83069.0000 D Disney Common Stock 2013-03-18 4 M 0 20134.0000 20.8100 A 103203.0000 D Disney Common Stock 2013-03-18 4 S 0 74098.0000 57.0393 D 29105.0000 D Disney Common Stock 65.0000 I By Mayer Family Trust Stock Option (Right to Buy) 31.1200 2013-03-18 4 M 0 53964.0000 0.0000 D 2020-01-13 Disney Common Stock 53964.0000 17989.0000 D Stock Option (Right to Buy) 20.8100 2013-03-18 4 M 0 20134.0000 0.0000 D 2016-01-14 Disney Common Stock 20134.0000 0.0000 D The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan previously adopted by the reporting person. Shares were sold in 35 incremental transactions pursuant to a single sell order. Sale prices of individual transactions ranged from $56.99 to $57.13. Upon request, the reporting person will provide to the Securities and Exchange Commission, to the Issuer of the securities herein, or to a securities holder the complete sales data, including the number of shares sold at each separate price. Option was granted under the Company's Amended and Restated 2005 Stock Incentive Plan in a transaction exempt under Rule 16b-3. The option vests as to its remaining 17,989 shares on January 13, 2014. The option is fully vested. Roger J. Patterson (POA on file) 2013-03-20