X0202 4 2007-01-03 0 0001075531 PRICELINE COM INC PCLN 0001340987 Finnegan Daniel J PRICELINE.COM INCORPORATED 800 CONNECTICUT AVENUE NORWALK CT 06854 0 1 0 0 SVP, Finance and Controller Common Stock 2007-01-03 4 S 0 11666 D 0 D Performance Shares 1000 D Restricted Common Stock 10250 D Stock Options (right to buy) 18.58 2007-01-03 4 M 0 11666 0 D 2015-10-19 Common Stock 11666 23334 D Mr. Finnegan's shares were sold pursuant to the provisions of a sales plan that complies with the requirements of Rule 10b5-1(c)(1) under the Securities Exchange Act of 1934, as amended. On January 3, 2007, Mr. Finnegan sold 11,666 shares of priceline.com Incorporated common stock, par value $0.008 per share, between $43.36 and $43.57, at a weighted average price of $43.4565. One-third of the stock options vested on the first anniversary of the date of grant and the remaining stock options vest pro rata each month thereafter through October 19, 2008. /s/ Daniel Finnegan 2007-01-04