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Reporting Segments (Details2) (USD $)
In Millions
3 Months Ended 9 Months Ended
Jun. 30, 2011
Jun. 30, 2010
Jun. 30, 2011
Jun. 30, 2010
Advertising Revenue $ 1,275 $ 1,122 $ 3,744 $ 3,384
Feature Film 1,335 1,199 3,810 3,705
Affiliate Fees 971 815 2,636 2,339
Ancillary 217 174 793 697
Eliminations (32) (35) (122) (99)
Total revenues $ 3,766 $ 3,275 $ 10,861 $ 10,026