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SIGNIFICANT ACCOUNTING POLICIES (Schedule of Stock-Based Compensation Assumptions) (Details)
12 Months Ended
Dec. 31, 2012
Dec. 31, 2011
Dec. 31, 2010
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]      
Risk-free interest rate 0.75% 2.23% 1.62%
Dividend yield 0.00% 0.00%  
Weighted average dividend yield 0.00% 0.00% 5.65%
Weighted average volatility 53.76% 56.29% 63.67%
Expected term (years) 4 years 1 month 1 day 3 years 8 months 25 days 4 years 7 months 4 days
Minimum [Member]
     
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]      
Dividend yield     0.00%
Expected volatility 45.60% 47.31% 62.77%
Maximum [Member]
     
Fair Value, Balance Sheet Grouping, Financial Statement Captions [Line Items]      
Dividend yield     7.83%
Expected volatility 61.90% 65.27% 64.56%