GOODWILL AND OTHER INTANGIBLE ASSETS, NET (Tables)

12 Months Ended

Dec. 31, 2012

GOODWILL AND OTHER INTANGIBLE ASSETS, NET [Abstract]

Schedule of Changes in Goodwill

The changes in the carrying amount of goodwill for the years ended December 31, 2012 and 2011 are as follows:

	2011		2012
Balance as of January 1	$	-		24,753
Changes during year		24,753		12,682
Balance as of December 31	$	24,753		37,435

Schedule of Other Intangible Assets

Net other intangible assets consisted of the following:

	Useful		December 31,
	life		2011		2012
Original amount:
Capitalized software development costs		3-5	$	739	$	1,587
Capitalized content costs and domain		3-5		555		556
Technology		3-5		3,000		23,066
Trade name		10.25		1,870		1,870
Customer relationship		4.3-6.3		1,488		1,488
Logo		5		-		5,242
IP R&D				-		5,448
				7,652		39,257
Accumulated amortization:
Capitalized software development costs				22		398
Capitalized content costs and domain				368		485
Technology				333		1,822
Trade name				61		243
Customer relationship				262		913
Logo				-		101
				1,046		3,962
			$	6,606	$	35,295

Schedule of Estimated Future Amortization Expense

The estimated future amortization expense of other intangible assets as of December 31, 2012 is as follows:

2013		9,686
2014		9,853
2015		7,539
2016		5,393
2017 and thereafter		2,824
	$	35,295