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ACQUISITIONS (Tables)
12 Months Ended
Dec. 31, 2012
Sweet IM Ltd. [Member]
 
Business Acquisition [Line Items]  
Schedule of Purchase Price Allocation

Cash
  $ 2,733  
Restricted cash
    10,260  
Trade receivables
    7,473  
Other receivables and prepaid expenses
    1,253  
Property and equipment
    216  
Long-term prepaid expenses and other
    70  
Trade payables
    (2,318 )
Accrued expenses and other liabilities
    (5,148 )
Payment obligation related to acquisition
    (9,958 )
Intangible assets
    30,756  
Deferred tax liability
    (3,786 )
Goodwill
    12,682  
         
Total purchase price
  $ 44,233  

Schedule of Intangible Assets
The following table sets forth the components of intangible assets associated with Sweet IM acquisition:

   
Fair value
   
Useful life
 
             
Technology
  $ 20,066    
5 years
 
Logo
    5,242    
4 years
 
IP R&D
    5,448       (*)  
                 
Total intangible assets
  $ 30,756          
(*) Will be determined upon completion of the development
Schedule of Pro Forma Financial Information

   
Year ended December 31,
 
   
2011
   
2012
 
   
Unaudited
   
Unaudited
 
             
Revenues
  $ $51,190     $ $79,254  
                 
Net income
  $ 1,154     $ $ 4,887  
                 
Basic earnings per share
  $ 0.12     $ 0.48  
                 
Diluted earnings per share
  $ 0.12     $ 0.47  
Smilebox Inc [Member]
 
Business Acquisition [Line Items]  
Schedule of Purchase Price Allocation
The excess of the purchase price over the net tangible and identifiable intangible assets was recorded as goodwill.

Cash
  $ 2,100  
Trade receivables
    87  
Other receivables and prepaid expenses
    616  
Property and equipment
    191  
Long-term prepaid expenses and other
    449  
Trade payables
    (1,268 )
Accrued expenses and other liabilities
    (1,171 )
Deferred revenues
    (622 )
Intangible assets
    6,358  
Goodwill
    24,753  
         
Total purchase price
  $ 31,493  

Schedule of Intangible Assets
The following table sets forth the components of intangible assets associated with Smilebox acquisition:

   
Fair value
 
Useful life
         
Customer relationships
  $ 1,488  
4.3-6.3 years
Technology
    3,000  
3 years
Trade name
    1,870  
10.25 years
           
Total intangible assets
  $ 6,358