2.4.0.8017 - Disclosure - Note 12 - Spinoff Related Transactionstruefalsefalse1false falsefalsec2_From29Jan2012To2Feb2013http://www.sec.gov/CIK0001337885duration2012-01-29T00:00:002013-02-02T00:00:001true 1dlia_SpinoffRelatedTransactionsTextBlockAbstractdlia_falsenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Spinoff Related Transactions [Abstract]2false 2dlia_SpinoffRelatedTransactionsTextBlockdlia_falsenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse00 12. Spinoff Related Transactions Services and Revenues We recognize other revenues that consist primarily of advertising provided for third parties in our catalogs, on our e-commerce web pages, in our outbound packages, and in our retail stores pursuant to specific pricing arrangements with Alloy, Inc. Alloy, Inc. originally arranged these advertising services on our behalf, through a Media Services Agreement (the "Original Agreement") entered into in connection with the Spinoff. Revenue under these arrangements was recognized, net of commissions and agency fees, when the underlying advertisement is published or otherwise delivered pursuant to the terms of each arrangement. On November 16, 2010, the Company entered into an Amended and Restated Media Services Agreement (the "A/R Media Services Agreement") with Alloy, Inc. The A/R Media Services Agreement replaced the Original Agreement, which expired by its terms on December 19, 2010, and became effective on December 20, 2010, upon expiration of the Original Agreement. The A/R Media Services Agreement provides, among other things, that Alloy, Inc. will serve as our exclusive sales agent for the purpose of providing the following media and marketing related services to the Company and its subsidiaries: license of websites, internet advertising, direct segment upsell arrangements, catalog advertisements and insertions, sampling and in-store promotions, and database collection and marketing. The A/R Media Services Agreement expires on December 20, 2015. Effective May 6, 2011, the Company and Alloy, Inc. amended the A/R Media Services Agreement to remove the sampling and in-store promotion services therefrom. We recorded revenues of approximately $0.2 million, $0.3 million, and $0.2 million for fiscal 2012, fiscal 2011, and fiscal 2010, respectively, in our consolidated financial statements in accordance with the terms of the A/R Media Services Agreement. We recorded expenses of approximately $0.3 million, $0.5 million, and $0.2 million for fiscal 2012, fiscal 2011, and fiscal 2010, respectively, in our consolidated financial statements in accordance with the terms of the A/R Media Services Agreement. Prior to the Spinoff, we and Alloy, Inc. entered into the following agreements that were to define our ongoing relationships after the Spinoff: a distribution agreement, tax separation agreement, trademark agreement, information technology and intellectual property agreement, and an On Campus Marketing call center agreement. The On Campus Marketing call center agreement was terminated July 16, 2012. falsefalsefalsenonnum:textBlockItemTypenaThis element may be used for the entire spinoff related transactions disclosure as a single block of text. Disclosure may include: the nature of the relationship(s), a description of the transactions, the amount of the transactions, the effects of any change in the method of establishing the terms of the transaction from the previous period, stated interest rate, expiration date, terms and manner of settlement per the agreement with the other party, and amounts due to or from spinoff parties.No definition available.false0Spinoff Related Transactions [Text Block]falseNote 12 - Spinoff Related TransactionsUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://deliasinc.com/role/Note12SpinoffRelatedTransactions12