<?xml version="1.0" encoding="us-ascii"?><InstanceReport xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"><Version>2.4.0.8</Version><ReportLongName>00000018 - Disclosure - 13. Changes in Stockholder's Equity (Deficit)</ReportLongName><DisplayLabelColumn>true</DisplayLabelColumn><ShowElementNames>false</ShowElementNames><RoundingOption /><HasEmbeddedReports>false</HasEmbeddedReports><Columns><Column FlagID="0"><Id>1</Id><IsAbstractGroupTitle>false</IsAbstractGroupTitle><LabelSeparator>

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</LabelSeparator><Level>2</Level><ElementName>us-gaap_StockholdersEquityNoteDisclosureTextBlock</ElementName><ElementPrefix>us-gaap_</ElementPrefix><IsBaseElement>true</IsBaseElement><BalanceType>na</BalanceType><PeriodType>duration</PeriodType><IsReportTitle>false</IsReportTitle><IsSegmentTitle>false</IsSegmentTitle><IsCalendarTitle>false</IsCalendarTitle><IsEquityPrevioslyReportedAsRow>false</IsEquityPrevioslyReportedAsRow><IsEquityAdjustmentRow>false</IsEquityAdjustmentRow><IsBeginningBalance>false</IsBeginningBalance><IsEndingBalance>false</IsEndingBalance><IsReverseSign>false</IsReverseSign><FootnoteIndexer /><Cells><Cell FlagID="0" ContextID="from-2013-01-01-to-2013-06-30.12129.0.0.0.0.0.0.0" UnitID=""><Id>1</Id><IsNumeric>false</IsNumeric><IsRatio>false</IsRatio><DisplayZeroAsNone>false</DisplayZeroAsNone><NumericAmount>0</NumericAmount><RoundedNumericAmount>0</RoundedNumericAmount><NonNumbericText>&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;&lt;b&gt;Note 13 &amp;#150; Changes in Stockholder&amp;#146;s
Equity (Deficit)&lt;/b&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On May 17, 2013, the Board of Directors, consisting
solely of Shaun Passley, the Company&amp;#146;s majority shareholder, amended the Article of Incorporation to change the par value
and number of authorized shares of each class of common and series of preferred stock, in addition to the modification of the attributes
and dividends. The disclosures herein reflect these modifications and the changes to the par value have been retroactively reflected
throughout.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; background-color: white; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; background-color: white"&gt;&lt;u&gt;Convertible Preferred
Stock, Series A&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;The Company has 1,000 authorized shares of $0.0001
par value Series A Convertible Preferred Stock (&amp;#147;Series A Preferred Stock&amp;#148;). The Series A Preferred Stock accrues dividends
equal to 1.5% of the Company&amp;#146;s revenues per quarter, beginning on January 1&lt;sup&gt;st&lt;/sup&gt; of any calendar year in which the
Company has generated revenue over $2 million, and an additional 24% of the Company&amp;#146;s net income beginning on January 1&lt;sup&gt;st&lt;/sup&gt;
of any calendar year in which the Company has generated net income over $2 million. The dividends are payable at the discretion
of the Company, provided that any unpaid dividends accrue until paid. The Series A Preferred Stock includes a liquidation preference
equal to $0.0001 per share, plus any accrued and unpaid dividends. The Series A Preferred Stock is convertible, at the option of
the holder into shares of the Company&amp;#146;s Class A Common Stock, with five business days&amp;#146; notice into 60% of the total
number of then issued and outstanding shares of Class A Common Stock. The Series A Preferred Stock has limited voting rights, relating
solely to matters which adversely affect the rights of the Series A Preferred Stock holders. The Company shall reserve and keep
available out of its authorized but unissued shares of Class A Common Stock such number of shares sufficient to effect the conversions.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; background-color: white"&gt;&lt;u&gt;Convertible Preferred
Stock, Series B&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;The Company has 1,000 authorized shares of $0.0001
par value Series B Convertible Preferred Stock (&amp;#147;Series B Preferred Stock&amp;#148;). The Series B Preferred Stock accrues dividends
equal to 1.5% of the Company&amp;#146;s revenues per quarter, beginning on January 1&lt;sup&gt;st&lt;/sup&gt; of any calendar year in which the
Company has generated revenue over $1 million, and an additional 6% of the Company&amp;#146;s net income beginning on January 1&lt;sup&gt;st&lt;/sup&gt;
of any calendar year in which the Company has generated net income over $2 million. The dividends are payable at the discretion
of the Company, provided that any unpaid dividends accrue until paid. The Series B Preferred Stock includes a liquidation preference
equal to $0.0001 per share, plus any accrued and unpaid dividends. The Series B Preferred Stock is convertible, at the option of
the holder into shares of the Company&amp;#146;s Class A Common Stock, with five business days&amp;#146; notice into 10% of the total
number of then issued and outstanding shares of Class A Common Stock, provided that no conversion will take place until all holders
of the Series B Preferred Stock consent to such conversion. The Series B Preferred Stock has limited voting rights, relating solely
to matters which adversely affect the rights of the Series B Preferred Stock holders. The Company shall reserve and keep available
out of its authorized but unissued shares of Class A Common Stock such number of shares sufficient to effect the conversions.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;&lt;u&gt;Declaration of Dividends&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On January 1, 2013, the Company declared and
accrued estimated dividends of $18,000 on its Convertible Series B Preferred Stock pursuant to the recognition of revenues in excess
of $1 million during the year ended December 31, 2012 based on 1.5% of the estimated 2013 annual revenues. Dividends equal to 1.5%
of the Company&amp;#146;s revenues per quarter during the year ending December 31, 2013 will accrue quarterly and can be paid in cash
or in shares of Class A Common Stock, the exact amounts of which are yet undetermined.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;&lt;u&gt;Beneficial Conversion Feature&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On June 12, 2013, the Company entered into a
convertible promissory note with JMJ Financial Note. The beneficial conversion feature discount resulting from the conversion price
that was $0.00518 below the market price of $0.0017 on the June 12, 2013 origination date resulted in a debt discount value of
$33,000 that was recognized as additional paid in capital and is being amortized on a straight line basis over the life of the
loan.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; background-color: white"&gt;&lt;u&gt;Common Stock, Class
A&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;The Company has 6 billion authorized shares
of $0.0001 par value Class A Common Stock.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;&lt;u&gt;Debt Conversions into Class A Common Stock&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On January 3, 2013, the Company issued 4,000,000
shares of Class A Common Stock pursuant to the conversion of $12,000 of convertible debt, which consisted entirely of principal.
The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On February 19, 2013, the Company issued 8,823,529
shares of Class A Common Stock pursuant to the conversion of $15,000 of convertible debt, which consisted entirely of principal.
The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On February 26, 2013, the Company issued 10,750,000
shares of Class A Common Stock pursuant to the conversion of $17,200 of convertible debt, consisting of $15,500 of principal and
$1,700 of accrued and unpaid interest. The note was converted in accordance with the conversion terms; therefore no gain or loss
has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 4, 2013, the Company issued 10,000,000
shares of Class A Common Stock pursuant to the conversion of $15,000 of convertible debt, which consisted entirely of principal.
The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 6, 2013, the Company issued 14,461,538
shares of Class A Common Stock pursuant to the conversion of $18,800 of convertible debt, consisting of $17,500 of principal and
$1,300 of accrued and unpaid interest. The note was converted in accordance with the conversion terms; therefore no gain or loss
has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 12, 2013, the Company issued 4,504,505
shares of Class A Common Stock pursuant to the conversion of $5,000 of convertible debt, which consisted entirely of principal.
The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 14, 2013, the Company issued 50,000,000
shares of Class A Common Stock pursuant to the conversion of $46,000 of convertible debt owed to a related party, which consisted
entirely of principal. The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On April 2, 2013, the Company issued 15,151,515
shares of Class A Common Stock pursuant to the conversion of $10,000 of convertible debt, which consisted entirely of principal.
The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On April 10, 2013, the Company issued 50,000,000
shares of Class A Common Stock pursuant to the conversion of $40,000 of convertible debt owed to a related party, which consisted
entirely of principal. The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On May 27, 2013, the Company modified a related
party debt and issued 14,239,500 shares of Class A Common Stock in settlement of $14,239 of related party debt owed to Vivienne
Passley, which consisted of $13,000 of principal and $1,239 of accrued and unpaid interest. The total fair value of the common
stock was $28,479 based on the closing price of the Company&amp;#146;s common stock on the date of grant, resulting in the recognition
of a $14,240 loss on debt settlement.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On April 24, 2013, the Company issued 15,873,016
shares of Class A Common Stock pursuant to the conversion of $10,000 of convertible debt, which consisted entirely of principal.
The note was converted in accordance with the conversion terms; therefore no gain or loss has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On June 24, 2013, the Company issued 40,857,143
shares of Class A Common Stock pursuant to the conversion of $17,160 of convertible debt, consisting of $16,500 of principal and
$660 of accrued and unpaid interest. The note was converted in accordance with the conversion terms; therefore no gain or loss
has been recognized.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;&lt;u&gt;Loss on Convertible Debt Modification to
Related Party&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 5, 2013, we amended a convertible promissory
note with Star Financial Corporation, which then carried a balance of $190,849, to revise the conversion terms from a $0.005 floor
and 75% discount to market to conversion terms consisting of, &amp;#34;equal to the greater of, (a) 50% of the Market Price, or (b)
the fixed conversion price of $0.00075 per share&amp;#34;. The Company compared the fair value of the debt immediately preceding the
modification to the fair value after the modification to determine the loss on modification of $81,792. This value was determined
using the value of the shares assuming the note was converted pursuant to the respective conversion terms on the date of modification.
The total value of the shares after modification was $272,641, compared to the $190,849 value preceding the modification, resulting
in a loss on modification of $81,792.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;&lt;u&gt;Shares of Class A Common Stock Issued for
Services to Related Parties&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 5, 2013, the Company issued 12,500,000
shares of Class A Common Stock to Vivienne Passley, a related party, for providing a personal guaranty on an acquisition loan that
originated on September 30, 2010. The total fair value of the common stock was $25,000 based on the closing price of the Company&amp;#146;s
common stock on the date of grant.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 5, 2013, the Company issued 12,500,000
shares of Class A Common Stock to Vivienne Passley, a related party, for providing a personal guaranty on two acquisition loans
that originated on October 26, 2011. The total fair value of the common stock was $25,000 based on the closing price of the Company&amp;#146;s
common stock on the date of grant.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 5, 2013, the Company issued 200,000,000
shares of Class A Common Stock to the Company&amp;#146;s CEO in consideration for providing product development services. The shares
will be vested once the Company reports revenue of $10 million in a calendar year. The total fair value of the common stock was
$400,000 based on the closing price of the Company&amp;#146;s common stock on the date of grant, which is presented as a deduction
against additional paid in capital in the equity section of the balance sheet until the terms of the vesting periods are satisfied.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 20, 2013, the Company issued 35,500,000
shares of Class A Common Stock to Vivienne Passley, a related party, for providing collateral on acquisition loans that originated
on September 30, 2010 and October 26, 2011. The total fair value of the common stock was $35,500 based on the closing price of
the Company&amp;#146;s common stock on the date of grant.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On March 20, 2013, the Company issued 60,000,000
shares of Class A Common Stock to Craig Passley, a related party, for providing corporate secretary services from 2012 to 2021.
The total fair value of the common stock was $60,000 based on the closing price of the Company&amp;#146;s common stock on the date
of grant, which is presented as a deduction against additional paid in capital in the equity section of the balance sheet until
the terms of the vesting periods are satisfied. A total of $6,000 was expensed related to the vested services for the year ended
December 31, 2012.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On May 16, 2013, the Company issued 710,526,316
shares of Class A Common Stock to the Company&amp;#146;s CEO in consideration for providing product development services. The total
fair value of the common stock was $1,350,000 based on the closing price of the Company&amp;#146;s common stock on the date of grant.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On May 24, 2013, the Company issued 35,500,000
shares of Class A Common Stock to Fay Passley, a related party, for providing collateral on acquisition loans that originated on
September 30, 2010 and October 26, 2011. The total fair value of the common stock was $71,000 based on the closing price of the
Company&amp;#146;s common stock on the date of grant.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify; background-color: white"&gt;&lt;u&gt;Convertible Common
Stock, Class B&lt;/u&gt;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;The Company has 60,000,000 authorized shares
of $0.0001 par value Convertible Class B Common Stock, convertible at the option of the holder into shares of the Company&amp;#146;s
Class A Common Stock on a 1:1 basis. The Convertible Class B Common Stock carries preferential voting rights of 2,000 votes to
each Class A Common Stock vote (2,000:1). The Company shall reserve and keep available out of its authorized but unissued shares
of Class A Common Stock such number of shares sufficient to effect the conversions.&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-indent: 0.5in"&gt;&amp;#160;&lt;/p&gt;

&lt;p style="font: 8pt Times New Roman, Times, Serif; margin: 0; text-align: justify"&gt;On Mary 16, 2013, the Company issued 5,000,000
shares of Convertible Class B Common Stock to the Company&amp;#146;s CEO in consideration for providing product development services.
The total fair value of the common stock was $9,500 based on the closing price of the Company&amp;#146;s common stock on the date
of grant.&lt;/p&gt;</NonNumbericText><FootnoteIndexer /><CurrencyCode /><CurrencySymbol /><IsIndependantCurrency>false</IsIndependantCurrency><ShowCurrencySymbol>false</ShowCurrencySymbol><DisplayDateInUSFormat>false</DisplayDateInUSFormat></Cell></Cells><ElementDataType>nonnum:textBlockItemType</ElementDataType><SimpleDataType>na</SimpleDataType><ElementDefenition>The entire disclosure for shareholders' equity comprised of portions attributable to the parent entity and noncontrolling interest, including other comprehensive income. Includes, but is not limited to, balances of common stock, preferred stock, additional paid-in capital, other capital and retained earnings, accumulated balance for each classification of other comprehensive income and amount of comprehensive income.</ElementDefenition><ElementReferences>Reference 1: http://www.xbrl.org/2003/role/presentationRef

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