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REVENUE
3 Months Ended
Mar. 31, 2020
Revenue from Contract with Customer [Abstract]  
REVENUE REVENUE
The Company generates revenue primarily from the sale of advertising space on printed and digital out-of-home advertising displays. Certain of these revenue transactions are considered leases for accounting purposes as the contracts convey to customers the right to control the use of the Company’s advertising displays for a period of time. The Company accounts for revenue from leases in accordance with the lease accounting guidance under Accounting Standards Codification ("ASC") Topic 842; all remaining revenue transactions are accounted for as revenue from contracts with customers under ASC Topic 606.
Disaggregation of Revenue
The following table shows revenue from contracts with customers, revenue from leases and total revenue, disaggregated by geographical region, for the three months ended March 31, 2020 and 2019:
(In thousands)
Revenue from contracts with customers
 
Revenue from leases
 
Total Revenue
Three Months Ended March 31, 2020
Americas
$
163,278

 
$
132,509

 
$
295,787

Europe
187,190

 
24,500

 
211,690

Other(1)
39,276

 
4,056

 
43,332

     Total
$
389,744

 
$
161,065

 
$
550,809

 
 
 
 
 
 
Three Months Ended March 31, 2019
Americas
$
132,327

 
$
140,395

 
$
272,722

Europe
203,861

 
40,034

 
243,895

Other(1)
64,220

 
6,279

 
70,499

     Total
$
400,408

 
$
186,708

 
$
587,116


(1)
Other includes the Company's businesses in China and Latin America.
Revenue from Contracts with Customers
The following tables show the Company’s beginning and ending accounts receivable and deferred revenue balances from contracts with customers:
 
Three Months Ended March 31,
(In thousands)
2020
 
2019
Accounts receivable, net of allowance, from contracts with customers:
 
 
 
  Beginning balance
$
581,555

 
$
367,918

  Ending balance
$
375,509

 
$
418,916

 
 
 
 
Deferred revenue from contracts with customers:
 
 
 
  Beginning balance
$
52,589

 
$
39,916

  Ending balance
$
57,022

 
$
57,073


During the three months ended March 31, 2020 and 2019, respectively, the Company recognized $40.8 million and $28.4 million of revenue that was included in the deferred revenue from contracts with customers balance at the beginning of the quarter.
The Company’s contracts with customers generally have terms of one year or less; however, as of March 31, 2020, the Company expects to recognize $109.8 million of revenue in future periods for remaining performance obligations from current contracts with customers that have an original expected duration greater than one year, with the majority of this amount to be recognized over the next five years.