0001580642-17-002731.txt : 20170503 0001580642-17-002731.hdr.sgml : 20170503 20170503113837 ACCESSION NUMBER: 0001580642-17-002731 CONFORMED SUBMISSION TYPE: 13F-HR PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20170331 FILED AS OF DATE: 20170503 DATE AS OF CHANGE: 20170503 EFFECTIVENESS DATE: 20170503 FILER: COMPANY DATA: COMPANY CONFORMED NAME: INSIGHT 2811, INC. CENTRAL INDEX KEY: 0001334952 IRS NUMBER: 383345160 STATE OF INCORPORATION: MI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 13F-HR SEC ACT: 1934 Act SEC FILE NUMBER: 028-11441 FILM NUMBER: 17807986 BUSINESS ADDRESS: STREET 1: 141 W JACKSON BLVD STREET 2: STE 3636 CITY: CHICAGO STATE: IL ZIP: 60604 BUSINESS PHONE: 248-687-7200 MAIL ADDRESS: STREET 1: 141 W JACKSON BLVD STREET 2: STE 3636 CITY: CHICAGO STATE: IL ZIP: 60604 13F-HR 1 primary_doc.xml 13F-HR LIVE false false false 0001334952 XXXXXXXX 03-31-2017 03-31-2017 false INSIGHT 2811, INC.

141 W JACKSON BLVD STE 3636 CHICAGO IL 60604

13F HOLDINGS REPORT 028-11441 N Jeffrey R. Keen 312-429-0880 /s/ Jeffrey R. Keen Chicago IL 05-03-2017 0 79 130761 INFORMATION TABLE 2 infotable.xml ISHARES TR CORE S&P500 ETF 464287200 219 925 SH SOLE 925 0 0 ISHARES TR RUS 1000 VAL ETF 464287598 13612 118423 SH SOLE 118423 0 0 ISHARES TR RUS 1000 GRW ETF 464287614 11454 100654 SH SOLE 100654 0 0 ISHARES TR RUS 2000 VAL ETF 464287630 871 7368 SH SOLE 7368 0 0 ISHARES TR U.S. REAL ES ETF 464287739 954 12150 SH SOLE 12150 0 0 BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 739 4435 SH SOLE 4435 0 0 EMERSON ELEC CO COM 291011104 387 6461 SH SOLE 6461 0 0 BOEING CO COM 097023105 428 2420 SH SOLE 2420 0 0 INTEL CORP COM 458140100 236 6541 SH SOLE 6541 0 0 ISHARES TR RUS 2000 GRW ETF 464287648 882 5457 SH SOLE 5457 0 0 ORACLE CORP COM 68389X105 929 20831 SH SOLE 20831 0 0 QUALCOMM INC COM 747525103 1066 18590 SH SOLE 18590 0 0 JOHNSON & JOHNSON COM 478160104 1587 12746 SH SOLE 12746 0 0 PFIZER INC COM 717081103 319 9324 SH SOLE 9324 0 0 EXELON CORP COM 30161N101 230 6400 SH SOLE 6400 0 0 JUNIPER NETWORKS INC COM 48203R104 739 26570 SH SOLE 26570 0 0 CHEVRON CORP NEW COM 166764100 341 3175 SH SOLE 3175 0 0 MICROSOFT CORP COM 594918104 221 3351 SH SOLE 3351 0 0 AT&T INC COM 00206R102 820 19726 SH SOLE 19726 0 0 CISCO SYS INC COM 17275R102 449 13285 SH SOLE 13285 0 0 INTERNATIONAL BUSINESS MACHS COM 459200101 1094 6281 SH SOLE 6281 0 0 ISHARES TR RUS MD CP GR ETF 464287481 9063 87346 SH SOLE 87346 0 0 ISHARES TR RUS MDCP VAL ETF 464287473 9160 110373 SH SOLE 110373 0 0 DEERE & CO COM 244199105 511 4691 SH SOLE 4691 0 0 EXXON MOBIL CORP COM 30231G102 481 5867 SH SOLE 5867 0 0 WAL-MART STORES INC COM 931142103 876 12153 SH SOLE 12153 0 0 ANTHEM INC COM 036752103 970 5863 SH SOLE 5863 0 0 TARGET CORP COM 87612E106 324 5865 SH SOLE 5865 0 0 CVS HEALTH CORP COM 126650100 881 11221 SH SOLE 11221 0 0 DIAGEO P L C SPON ADR NEW 25243Q205 747 6459 SH SOLE 6459 0 0 MCKESSON CORP COM 58155Q103 220 1484 SH SOLE 1484 0 0 PROCTER AND GAMBLE CO COM 742718109 910 10124 SH SOLE 10124 0 0 GENERAL ELECTRIC CO COM 369604103 1126 37789 SH SOLE 37789 0 0 HARLEY DAVIDSON INC COM 412822108 726 12000 SH SOLE 12000 0 0 JPMORGAN CHASE & CO COM 46625H100 267 3035 SH SOLE 3035 0 0 MONDELEZ INTL INC CL A 609207105 745 17298 SH SOLE 17298 0 0 ABERDEEN ASIA PACIFIC INCOM COM 003009107 173 34620 SH SOLE 34620 0 0 WELLS FARGO & CO NEW COM 949746101 377 6777 SH SOLE 6777 0 0 ISHARES TR 1-3 YR TR BD ETF 464287457 15740 186225 SH SOLE 186225 0 0 GLOBAL PMTS INC COM 37940X102 571 7082 SH SOLE 7082 0 0 BARRICK GOLD CORP COM 067901108 550 28972 SH SOLE 28972 0 0 APPLE INC COM 037833100 1044 7266 SH SOLE 7266 0 0 COACH INC COM 189754104 1110 26862 SH SOLE 26862 0 0 HALLIBURTON CO COM 406216101 382 7765 SH SOLE 7765 0 0 FLUOR CORP NEW COM 343412102 1120 21279 SH SOLE 21279 0 0 GENERAL MLS INC COM 370334104 437 7400 SH SOLE 7400 0 0 OCCIDENTAL PETE CORP DEL COM 674599105 247 3900 SH SOLE 3900 0 0 W P CAREY INC COM 92936U109 1313 21100 SH SOLE 21100 0 0 ROWAN COMPANIES PLC SHS CL A G7665A101 479 30770 SH SOLE 30770 0 0 LEUCADIA NATL CORP COM 527288104 668 25709 SH SOLE 25709 0 0 FRANKLIN RES INC COM 354613101 255 6054 SH SOLE 6054 0 0 SIERRA WIRELESS INC COM 826516106 436 16419 SH SOLE 16419 0 0 CBRE GROUP INC CL A 12504L109 294 8439 SH SOLE 8439 0 0 POTASH CORP SASK INC COM 73755L107 640 37459 SH SOLE 37459 0 0 ARCH CAP GROUP LTD ORD G0450A105 343 3618 SH SOLE 3618 0 0 VIACOM INC NEW CL B 92553P201 894 19173 SH SOLE 19173 0 0 BRF SA SPONSORED ADR 10552T107 166 13523 SH SOLE 13523 0 0 VANECK VECTORS ETF TR GOLD MINERS ETF 92189F106 201 8800 SH SOLE 8800 0 0 BIO RAD LABS INC CL A 090572207 219 1100 SH SOLE 1100 0 0 MUELLER WTR PRODS INC COM SER A 624758108 205 17329 SH SOLE 17329 0 0 POWERSHARES ETF TRUST GBL LSTD PVT EQT 73935X195 1051 89867 SH SOLE 89867 0 0 SPDR SERIES TRUST S&P METALS MNG 78464A755 273 8970 SH SOLE 8970 0 0 ISHARES TR IBOXX HI YD ETF 464288513 968 11027 SH SOLE 11027 0 0 SPDR SERIES TRUST S&P OILGAS EXP 78464A730 235 6285 SH SOLE 6285 0 0 ISHARES TR U.S. PFD STK ETF 464288687 955 24670 SH SOLE 24670 0 0 POWERSHARES ETF TR II SOVEREIGN DEBT 73936T573 944 32482 SH SOLE 32482 0 0 PHILIP MORRIS INTL INC COM 718172109 1855 16431 SH SOLE 16431 0 0 VANGUARD SCOTTSDALE FDS INT-TERM CORP 92206C870 306 3540 SH SOLE 3540 0 0 VANGUARD SCOTTSDALE FDS SHRT TRM CORP BD 92206C409 12106 151814 SH SOLE 151814 0 0 ALPS ETF TR ALERIAN MLP 00162Q866 2114 166288 SH SOLE 166288 0 0 FORTUNE BRANDS HOME & SEC IN COM 34964C106 1961 32234 SH SOLE 32234 0 0 XYLEM INC COM 98419M100 256 5099 SH SOLE 5099 0 0 ISHARES TR CORE MSCI EAFE 46432F842 11856 204584 SH SOLE 204584 0 0 THIRD PT REINS LTD COM G8827U100 767 63420 SH SOLE 63420 0 0 MOBILEYE N V AMSTELVEEN ORD SHS N51488117 354 5768 SH SOLE 5768 0 0 ALIBABA GROUP HLDG LTD SPONSORED ADS 01609W102 345 3200 SH SOLE 3200 0 0 UBS GROUP AG SHS H42097107 169 10624 SH SOLE 10624 0 0 LIBERTY MEDIA CORP DELAWARE COM C SIRIUSXM 531229607 752 19400 SH SOLE 19400 0 0 COCA COLA EUROPEAN PARTNERS SHS G25839104 1046 27753 SH SOLE 27753 0 0