LONG-TERM DEBT (Details Textual) - USD ($)		3 Months Ended		6 Months Ended
	Mar. 09, 2018	Jan. 31, 2018	Jan. 31, 2017	Jan. 31, 2018	Jan. 31, 2017	Jul. 31, 2017
Debt Instrument [Line Items]
Amortization of Debt Discount (Premium)		$ 308,409	$ 306,239	$ 605,831	$ 601,568
Long-term Debt, Gross		$ 20,000,000		$ 20,000,000		$ 20,000,000
Subsequent Event [Member]
Debt Instrument [Line Items]
Long-term Debt, Gross	$ 20,000,000
Subsequent Event [Member] | Second Amended Credit Agreement [Member]
Debt Instrument [Line Items]
Anniversary Fees Rate	4.50%
Stock Issued For Credit Facility Shares	641,574
Stock Issued For Credit Facility Value	$ 900,000