DUE TO RELATED PARTIES AND RELATED PARTY TRANSACTIONS

6 Months Ended

Jan. 31, 2018

NOTE 8:

DUE TO RELATED PARTIES AND RELATED PARTY TRANSACTIONS

During the three and six months ended January 31, 2018, we incurred $39,329 and $76,640 (three and six months ended January 31, 2017: $68,736 and $103,851), respectively, in general and administrative costs paid to Blender Media Inc. (“Blender”), a company controlled by Arash Adnani, a direct family member of our President and Chief Executive Officer, for various services including information technology, corporate branding, media, website design, maintenance and hosting, provided to the Company.

During the six months ended January 31, 2018 and 2017, we issued 104,706 and 88,822 restricted shares with a fair value of $141,678 and $91,488, respectively, as settlement of the equivalent amounts owed to Blender.

At January 31, 2018, the amount owing to Blender was $1,403 (July 31, 2017: $768).