DUE TO RELATED PARTIES AND RELATED PARTY TRANSACTIONS

3 Months Ended

Oct. 31, 2017

NOTE 8:

DUE TO RELATED PARTIES AND RELATED PARTY TRANSACTIONS

During the three months ended October 31, 2017 and 2016, we incurred $37,311 and $35,115, respectively, in general and administrative costs paid to Blender Media Inc. (“Blender”), a company controlled by Arash Adnani, the brother of our President and Chief Executive Officer, for various services including information technology, corporate branding, media, website design, maintenance and hosting, provided to the Company.

During the three months ended October 31, 2017 and 2016, we issued 104,706 and 88,822 restricted common shares with a fair value of $141,678 and $91,488, respectively, as settlement of the equivalent amounts owed to Blender.

At October 31, 2017, the amount owing to Blender was $3,258 (July 31, 2017: $768).