CAPITAL STOCK (Details 5) - USD ($)	3 Months Ended		6 Months Ended
	Jan. 31, 2016	Jan. 31, 2015	Jan. 31, 2016	Jan. 31, 2015
Stock based Compensation Expense [Line Items]
Share-based Compensation, Total	$ 1,062,349	$ 1,856,370	$ 1,688,791	$ 3,310,666
Stock-Based Compensation for Management [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	20,932	0	36,196	0
Stock options issued	265,010	589,003	445,325	1,161,279
Share-based Compensation, Total	285,942	589,003	481,521	1,161,279
Stock-Based Compensation for Consultants [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	633,180	547,094	958,775	877,425
Stock options issued	62,143	274,056	70,778	374,435
Share-based Compensation, Total	695,323	821,150	1,029,553	1,251,860
Stock-Based Compensation for Employees [Member]
Stock based Compensation Expense [Line Items]
Common stock issued	30,303	0	30,303	0
Stock options issued	50,781	446,217	147,414	897,527
Share-based Compensation, Total	$ 81,084	$ 446,217	$ 177,717	$ 897,527