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CAPITAL STOCK (Tables)

9 Months Ended

Apr. 30, 2015

Schedule of Share Transaction Activity [Table Text Block]

Period / Description		Common			Value per Share						Issuance
		Shares Issued			Low			High			Value
Balance, July 31, 2014		90,966,558
Equity Financing		280,045		$	1.70		$	1.70		$	175,423
Consulting Services		254,171			1.07			1.63			330,330
Options Exercised		28,937			0.33			0.33			9,550
Balance, October 31, 2014		91,529,711
Consulting Services		309,898			1.09			1.90			547,095
Options Exercised ⁽¹⁾		52,011			0.33			0.45			10,999
Balance, January 31, 2015		91,891,620
Consulting Services		327,204			1.40			2.40			502,854
Options Exercised ⁽²⁾		215,600			0.33			1.32			4,000
Balance, April 30, 2015		92,434,424

Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]

	Weighted			Number of Warrants Outstanding						Weighted Average
	Average						Expiry Date			Remaining Contractual
	Exercise Price									Life (Years)
$	1.00			500,000			March 1, 2016			0.84
	1.95			50,000			June 3, 2016			1.10
	2.50			2,600,000			July 30, 2018			3.25
	2.60			1,859,524			October 23, 2016			1.48
$	2.38			5,009,524						2.33

Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]

		Options			Exercise			Term						Expected			Risk-Free			Dividend			Expected
Date		Issued			Price			(Years)			Fair Value			Life (Years)			Interest Rate			Yield			Volatility
September 3, 2014		7,540,000		$	1.32			5		$	3,750,388			2.90			0.94%			0.00%			56.28%
January 19, 2015		50,000			1.20			5			25,430			2.90			0.77%			0.00%			64.54%
February 10, 2015		50,000			1.31			5			28,714			2.90			1.01%			0.00%			66.72%
Total		7,640,000								$	3,804,532

Schedule Stock Options, Activity [Table Text Block]

		Number of Stock Options			Weighted Average Exercise Price			Weighted Average
								Remaining Contractual
								Term (Years)
Balance, July 31, 2014		7,987,214		$	2.10			4.97
Issued		7,540,000			1.32			4.84
Exercised		(28,937	)		0.33			1.28
Forfeited		(58,750	)		2.82			7.26
Balance, October 31, 2014		15,439,527			1.72			4.78
Issued		50,000			1.20			4.97
Exercised		(58,332	)		0.38			1.45
Expired		(487	)		5.13			-
Forfeited		(67,500	)		2.25			5.28
Cancelled		(4,294,000	)		2.59			5.59
Balance, January 31, 2015		11,069,208			1.39			4.16
Issued		50,000			1.31			4.78
Exercised		(504,621	)		1.29			4.28
Balance, April 30, 2015		10,614,587		$	1.39			3.90

Schedule of Options Outstanding and Exerciseable [Table Text Block]

		Options Outstanding						Options Exercisable
		Outstanding at April 30, 2015			Weighted			Exercisable at April 30, 2015			Weighted
Range of Exercise Prices					Average Exercise						Average Exercise
					Price						Price
$0.33 to $0.70		1,901,801		$	0.41			1,901,801		$	0.41
$0.71 to $2.45		7,745,000			1.39			3,900,000			1.46
$2.46 to $5.90		967,786			3.33			967,786			3.33
		10,614,587		$	1.39			6,769,587		$	1.43

Schedule of Stock-Based Compensation Expense [Table Text Block]

		Three Months Ended April 30,						Nine Months Ended April 30,
		2015			2014			2015			2014
Stock-Based Consulting Fees
Common stock issued for consulting services	$	502,854		$	216,640		$	1,380,279		$	773,558
Options issued to consultants		346,995			(9,189	)		721,430			64,529
		849,849			207,451			2,101,709			838,087
Stock-Based Management Fees
Options issued to management		263,306			-			1,424,585			55,000
		263,306			-			1,424,585			55,000
Stock-Based Wages and Benefits
Options issued to employees		204,723			26,018			1,102,250			94,591
		204,723			26,018			1,102,250			94,591

Stock-based compensation charged to inventory		-			(1,596	)		-			(4,239	)
	$	1,317,878		$	231,873		$	4,628,544		$	983,439

Tabular disclosure of components of a stock option or other award plan under which equity-based compensation is awarded to employees, typically comprised of the amount of unearned compensation (deferred compensation cost), compensation expense, and changes in the quantity and fair value of the shares (or other type of equity) granted, exercised, forfeited, and issued and outstanding pertaining to that plan. Disclosure may also include nature and general terms of such arrangements that existed during the period and potential effects of those arrangements on shareholders, effect of compensation cost arising from equity-based payment arrangements on the income statement, method of estimating the fair value of the goods or services received, or the fair value of the equity instruments granted, during the period, cash flow effects resulting from equity-based payment arrangements and, for registrants that accelerate vesting of out of the money share options, reasons for the decision to accelerate.

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Tabular disclosure of warrants or rights issued. Warrants and rights outstanding are derivative securities that give the holder the right to purchase securities (usually equity) from the issuer at a specific price within a certain time frame. Warrants are often included in a new debt issue to entice investors by a higher return potential. The main difference between warrants and call options is that warrants are issued and guaranteed by the company, whereas options are exchange instruments and are not issued by the company. Also, the lifetime of a warrant is often measured in years, while the lifetime of a typical option is measured in months. Disclose the title of issue of securities called for by warrants and rights outstanding, the aggregate amount of securities called for by warrants and rights outstanding, the date from which the warrants or rights are exercisable, and the price at which the warrant or right is exercisable.

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