COMMITMENTS AND CONTINGENCIES (Narrative) (Details) (USD $)	6 Months Ended
	Jan. 31, 2014 D lb
Commitments And Contingencies 1	$ 20,138
Commitments And Contingencies 2	508,141
Commitments And Contingencies 3	10,704
Commitments And Contingencies 4	1,750,000
Commitments And Contingencies 5	843,243
Commitments And Contingencies 6	750,000
Commitments And Contingencies 7	320,000
Commitments And Contingencies 8	30,000
Commitments And Contingencies 9	250
Commitments And Contingencies 10	60
Commitments And Contingencies 11	60
Commitments And Contingencies 12	$ 149,194