RELATED PARTY TRANSACTIONS (Narrative) (Details) (USD $)	6 Months Ended
	Jan. 31, 2014
Related Party Transactions 1	$ 36,237
Related Party Transactions 2	73,640
Related Party Transactions 3	35,481
Related Party Transactions 4	83,914
Related Party Transactions 5	9,000
Related Party Transactions 6	18,000
Related Party Transactions 7	9,000
Related Party Transactions 8	18,000
Related Party Transactions 9	8,611
Related Party Transactions 10	$ 9,571