COMMITMENTS AND CONTINGENCIES (Narrative) (Details) (USD $)	3 Months Ended
	Oct. 31, 2013 lb
Commitments And Contingencies 1	$ 23,555
Commitments And Contingencies 2	518,243
Commitments And Contingencies 3	10,704
Commitments And Contingencies 4	1,750,000
Commitments And Contingencies 5	843,243
Commitments And Contingencies 6	750,000
Commitments And Contingencies 7	320,000
Commitments And Contingencies 8	30,000
Commitments And Contingencies 9	250
Commitments And Contingencies 10	$ 149,194