Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions (Details) (USD $)	9 Months Ended
	Apr. 30, 2013
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 1	$ 130,000
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 2	2.41
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 3	10
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 4	179,608
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 5	4
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 6	0.55%
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 7	0.00%
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 8	71.13%
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 9	130,000
Capital Stock Schedule Of Share-based Payment Award, Stock Options, Valuation Assumptions 10	$ 179,608