RELATED PARTY TRANSACTIONS (Narrative) (Details) (USD $)	9 Months Ended
	Apr. 30, 2013
Related Party Transactions 1	$ 42,409
Related Party Transactions 2	126,323
Related Party Transactions 3	39,455
Related Party Transactions 4	90,315
Related Party Transactions 5	9,000
Related Party Transactions 6	27,000
Related Party Transactions 7	0
Related Party Transactions 8	131,176
Related Party Transactions 9	25,292
Related Party Transactions 10	$ 47,443