10-K 1 gtmm_10k.htm FORM 10-K gtmm_10k.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K

(Mark One)

x ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended: December 31, 2013

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from________ to ___________

Commission File No. 000-54331

THE GUITAMMER COMPANY
(Exact name of registrant as specified in its charter)
 
Nevada   61-1650777
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)
 
6117 Maxtown Road, Westerville, OH 43082
(Address of principal executive offices)

Registrant’s telephone number, including area code: (614) 898-9370

Securities registered pursuant to Section 12(b) of the Exchange Act: None

Securities registered pursuant to Section 12(g) of the Exchange Act: Common Stock, Par Value $0.001
(Title of class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ¨   No x

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes ¨   No x
 
Indicate by check mark whether the registrant has (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x   No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x   No o
 
Indicate by check mark if disclosure of delinquent filers in response to Item 405 of Regulation S-K (§229.405) is not contained herein, and will not be contained, to the best of the registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. Yes x   No o

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of "large accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):
 
Large accelerated filer o Accelerated filer o
Non-accelerated filer ¨ Smaller reporting company
x
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨   No x

The aggregate market value of the voting and non-voting common equity held by non-affiliates as of June 28, 2013, was $6,524,456 (computed by reference to the price at which the common equity was last sold, or the average bid and asked price of such common equity as of the last business day of the registrant's most recently completed second fiscal quarter). For purposes of the foregoing calculation only, directors, executive officers, and holders of 10% or more of the issuer’s common capital stock have been deemed affiliates.

The number of shares outstanding of the Registrant’s Common Stock as March 13, 2014 was 77,905,248.

DOCUMENTS INCORPORATED BY REFERENCE:

None.



 
 

 
 
THE GUITAMMER COMPANY

Annual Report on Form 10-K
TABLE OF CONTENTS
 
      Page  
PART I
       
           
Item 1.
Business
    3  
Item 1A.
Risk Factors
    10  
Item 1B.
Unresolved Staff Comments
    10  
Item 2.
Properties
    10  
Item 3.
Legal Proceedings
    10  
Item 4.
Mine safety disclosures
    10  
           
PART II
       
           
Item 5.
Market for our Common Equity and Related Stockholder Matters
    11  
Item 6.
Selected Financial Data
    12  
Item 7.
Management's Discussion and Analysis of Financial Condition and Results of Operations
    12  
Item 7A.
Quantitative and Qualitative Disclosures about Market Risk
    17  
Item 8.
Financial Statements and Supplementary Data
    17  
Item 9.
Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
    17  
Item 9A.
Controls and Procedures
    17  
Item 9B.
Other Information
    19  
           
PART III
       
           
Item 10.
Directors, Executive Officers and Corporate Governance
    20  
Item 11.
Executive Compensation
    21  
Item 12.
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters
    29  
Item 13.
Certain Relationship and Related Transactions, and Director Independence
    30  
Item 14.
Principal Accountant Fees and Services
    32  
           
PART IV
       
           
Item 15.
Exhibits and Financial Statement Schedules
    33  
           
Signatures     40  
 
 
2

 

Item 1. Business

Historical Overview

The Guitammer Company (“Guitammer-Ohio”) was incorporated in Ohio on March 6, 1990, as a research, development and licensing company and manufacturer and marketer of low frequency audio transducers that allows users to feel low frequency sound (“bass”) like a subwoofer but silent. (See Articles of Incorporation and amendments thereto, Exhibits 3.0 through 3.2 inclusive, incorporated herein by reference.)

On May 18, 2011, Guitammer-Ohio caused the formation of a Nevada corporation with the same name (the “Registrant” “Company”, “Guitammer-Nevada”, “we”, “us” and “our”) and entered into a Plan and Agreement of Reorganization with Guitammer-Nevada pursuant to which (i) the shareholders of Guitammer-Ohio would exchange (on a one (1) for thirty-one thousand, two hundred and six (31,206) shares basis) their aggregate 1,602.3 issued and outstanding shares of common stock for an aggregate of 50,001,374 shares of Common Stock, par value $0.001 per share, of Guitammer-Nevada evidencing the same proportional interest in Guitammer-Nevada as they held in Guitammer-Ohio, and (ii) option and warrant holders to purchase an aggregate of 1,397.7 shares of common stock of Guitammer-Ohio would exchange (on a one (1) for thirty-one thousand, two hundred and six (31,206) shares basis) their options and warrants for options and warrants to purchase an aggregate of 43,616,626 shares of Common Stock, par value $0.001 per share, of Guitammer-Nevada in the same proportional interest in Guitammer-Nevada as they held in Guitammer-Ohio (the “Reorganization”). In addition, the Company issued to two lenders warrants to purchase shares of Guitammer-Ohio which because of the Reorganization would be converted into warrants to purchase an aggregate of 225,000 shares of our Common Stock, par value $0.001 per share. In order to save time and expense of creating and issuing new Guitammer-Nevada options and warrants, the Company’s Board of Directors passed a resolution that the outstanding Guitammer-Ohio options and warrants would be and are deemed to be and constitute the Guitammer-Nevada options and warrants (on the said 1 for 31,206 shares basis) to purchase an aggregate of 43,841,626 shares of our Common Stock.

The name, Guitammer – pronounced “Git”-“tammer” – comes from the conjunction of the words “guitar” and “hammer”. In January 1991 we finished development of and licensed for sale, our original product, the Hammer Jammer™, a patented guitar accessory. Our initial products (low frequency audio transducers) were developed to solve a problem of our founder, who was a musician and unable to feel the low frequency end of the music he was playing without turning the stage monitors up very loud which interfered with the playing ability of the rest of the musicians. Today our principal product is a low frequency transducer sold under the brand name ButtKicker® (“ButtKicker”). The ButtKicker enables the user to feel low frequency sound (or bass) in a realistic, powerful and exciting way. However, unlike the overly loud, booming subwoofers with which most people are familiar, the ButtKicker accurately shakes and vibrates the user without creating any sound.

ButtKicker brand products are used by companies and hundreds of the world’s leading musicians and are featured in theaters and theme parks around the world and enjoyed by home theater, video gamers and car audio enthusiasts.

In 2007 we began to develop “4D Sports powered by ButtKicker”, ButtKicker Live!® (“ButtKicker Live!”), which is an enabling technology for live broadcasts, especially sporting events that allow sports fans at the game and at home to actually feel the action. In March of 2011 the Company was issued US Patent #7,911328 for the “Capture and remote reproduction of haptic events in synchronous association with the video and audio capture and reproduction of these events”. In late 2011 we began marketing this technology to potential customers in the sports, broadcast and distribution business (i.e., cable, DBS, and FiOS companies).

 
3

 
 
We are focused on increasing the deployment and monetization of our patented broadcast technology, “4D Sports powered by ButtKicker”; “ButtKicker Live!” supported by on-going cinema and consumer hardware sales.

Broadcast and Consumer Electronics Market Sizes
 
*
Consumer electronics industry exceeds $190 billion in annual wholesale revenues in USA

*
Home theater sales, especially home theater in-a-box system sales (HTIB) sell over 3 million units per year.

*
Audience includes over 65 million cable TV subscribers and approximately 30 million satellite TV subscribers.
 
*
ESPN is available in nearly 100 million households, NBC Sports Network in over 75 million households and the NFL Network in almost 57 million households.

*
In 2011, approximately 35-40 million HDTV sets were expected to be sold in the United States, which are well-suited for ButtKicker! entertainment experience.

*data per the Consumer Electronics Association
 
Broadcast Technology – “4D Sports powered by ButtKicker”; ButtKicker Live!®
 
In March of 2011 the Company was issued US Patent #7,911328 for the “Capture and remote reproduction of haptic events in synchronous association with the video and audio capture and reproduction of these events”. In late 2011 we began marketing this technology to potential customers in the sports, broadcast and distribution business (i.e., cable, DBS, and FiOS companies).

We believe the benefits of its broadcast technology include:
 
The fact that the broadcast patent is “end user device independent” paving the way for licensing opportunities with major CE products companies for end user in-home hardware
 
Offering a recurring revenue model that can benefit the entire broadcast ecosystem of content, broadcast, distributor and end user
 
That “4D” is an easily understood transformational customer experience
 
Its rollout model can follow other large scale consumer technologies such as the TiVo, Slingbox, Hopper and Wireless Receivers rollouts previously done and now in process by cable and satellite companies
 
 
4

 
 
Initial testing and deployments of this technology has been audio based using the broadcast’s existing audio soundtrack. We are working on and making progress towards the goal of an encoded transport or transmission basis to enable its partners to have the opportunities to control which end users are able to receive and decode the motion, haptic or tactile effect and thereby use the service as a competitive and financial advantage.

We believes that motion, haptic or tactile broadcasting combined with growing trend of “over-the-top” content and the “second screen” viewer experiences, along with the increasing deployment of internet or IPTV broadcasting, will allow it to offer value added opportunities to broadcasters, distributers and sports leagues that enable its viewers to “play as” or “drive as” their favorite or fantasy player as a way to gain and maintain customers. Additionally, we see a large opportunity to generate revenue by being able to charge the end user an additional small fee ~( $0.99) on a per player or driver basis.

      In July of 2013 the Company and the NHRA executed the “Broadcast Technology and Promotional Rights Agreement” between NHRA and The Guitammer Company. The NHRA telecasts were broadcast with an enhanced tactile effect (in “4D powered by ButtKicker” beginning with their September 14th, 2013 telecast and all subsequent 2013 telecasts on ESPN2.) We released “The Making of Tactile Broadcasting” in the fall of 2013 explaining and demonstrating this new broadcast technology available on the Guitammer YouTube channel or directly at http://www.youtube.com/watch?feature=player_embedded&v=RQ3lPbtDt5E.
 
We are actively pursuing more opportunities in the sports and broadcast space to deploy this technology in 2014.
 
Cinema Sales

In 2013 we significantly accelerated our cinema deployment by adding over 4,000 “4D” seats in 22 auditoriums in the US, China and Hong Kong, almost doubling our US footprint and more than doubling our footprint in China & HK .

In late 2013 AMC Theatres introduced it’s new theater concept: “Prime” - “feel every WOW.” [www.amctheatres.com/amc-prime] and each of these new concept theaters features ButtKicker brand transducers in every seat in the theater auditorium. So far, more than 1,100 AMC Theatre Prime seats in all five of their locations nationwide are outfitted with our products.

More than 400,000 people will experience a movie using Guitammer’s “4D” technology in the US in 2014; over 500,000 in China.* (*According to average auditorium attendance per the National Assoc. of Theater Operators multiplied by the total number of deployed “4D powered by ButtKicker” cinema seats.)

We continue to increase our focus on cinema sales for the following reasons: It offers a large global market opportunity; and cinema installations can be a profitable cash flow positive means to large scale consumer advertising that we believe are more advantageous to the Company than “Big Box” product placements and in-store demonstrations as cinema sales can result in a two hour product demonstration; i.e., while watching the movie.

 
5

 

Marketing

Our marketing efforts in 2013 primarily focused on our efforts with the NHRA both at the races and on TV, and at the end of 2013, direct to the cinema audience by way of an on-screen advertisement that began running in one theater complex in the US.

For the NHRA, our interactive “Nitro Alley / Manufacturer’s Midway” display enabled fans at eight races to experience our “4D Sports powered by ButtKicker” broadcast in a home type setting. We began running: 30 second and :15 second commercials on ESPN2 during the NHRA telecasts which also the “Sounds of the Strip” segment sponsored by “4D Sports powered by ButtKicker”. Our NHRA race track and television marketing is designed to drive the fan to our direct sales website: www.shakemycouch.com .

Our on-screen cinema is an engaging 30 second commercial with 4D special effects that brands the in-theater experience as differentiated for the end user and reinforcing the value of going to a “4D” equipped cinema. The commercial features an on-screen call to action to go to www.shakemycouch.com for special pricing. We intend to use our on-screen direct sales to consumers advertising to provide theater owners a recurring revenue share from our consumer sales as a further benefit and inducement to deploy our ButtKicker brand hardware in their theaters.

Our television and cinema commercials can be seen at the Guitammer YouTube channel, or directly via these links:

http://www.youtube.com/watch?v=7U2dxNMxFaU

http://www.youtube.com/watch?v=BRdDLMY-Byc

Other marketing efforts consist of online promotions with our major partners such as Amazon.com; a promotional partnership with Warner Brothers Pictures and Legendary Pictures, for filmmaker Guillermo del Toro - "Warner Brothers Pictures and Legendary Pictures Pacific Rim", sponsorships of online racing and simulator leagues and teams, and endorsements from well know musicians.

ButtKicker brand Consumer Electronics Hardware
 
We sell three (3) main categories of hardware products: 1) ButtKicker brand low frequency audio transducers, 2) audio amplifiers and 3) accessories, with different sizes and configurations based upon the market and use. We sell more than twenty (20) different standalone and all-in-one packaged products. Our products include six (6) different types of ButtKicker brand transducers which provide the vibration or low frequency audio (bass) effects, several models of amplifiers, two wireless options, and the accessories necessary to facilitate the use of our products in our core markets. Our products are sold for use in home theater, cinema, gaming, and by musicians and professional audio technicians.

Three of our most popular products are the wireless ButtKicker Kit, the ButtKicker LFE Kit and the ButtKicker Gamer2, which are described in greater detail below.
 
Wireless ButtKicker Kit
 
The wireless ButtKicker Kit is designed for home theater and gaming use. Included in the kit is one ButtKicker Advance low frequency transducer, one ButtKicker Power Amplifier with wireless send and receive units and remote control, one Chair/Couch Mounting Kit, and all the cables and wires necessary to hook the system up to home theater and gaming systems. The mounting kit enables the average consumer to quickly and easily use the ButtKicker with any couch or chair. The entire system easily integrates into existing home theater and gaming systems as well. The wireless ButtKicker Kit currently retails for $299 -$479.
 
 
6

 
 
ButtKicker LFE Kit
 
The ButtKicker LFE Kit is designed for home theater and gaming use. Included in the kit is one ButtKicker LFE low frequency transducer, one ButtKicker 1000 watt power amplifier, one Chair/Couch Mounting Kit, and all the cables and wires necessary to hook the system up to home theater and gaming systems. The mounting kit enables the average consumer to quickly and easily use the ButtKicker with any large three person couch or chair. The entire system easily integrates into existing home theater and gaming systems as well. The ButtKicker LFE Kit currently retails for $599 -$699.
 
ButtKicker Gamer
 
The ButtKicker Gamer2 (the “Gamer”) is designed for gaming and simulator use with video games for use with PC’s, game consoles, and racing and flight simulators. The Gamer enables the user to precisely and powerfully feel gunshots, explosions and special effects of video games as well as the bass beat for music. The Gamer works with all types of computers, all gaming systems and any type of digital music player; including any MP3 player or iPod. It works by simply splitting the audio signal from the PC, game console or iPod into the Gamer’s amplifier. The Gamer easily attaches to the center post of most office type chairs. Included in the kit are one ButtKicker Gamer with integrated chair mounting arm, one ButtKicker Gamer power amplifier and all the cables and wires necessary to hook the system up to PCs, gaming systems and digital music players. A Quick Start Guide and manual are also included with the Gamer. The Gamer is priced at between $129 and $149.
 
Sales Strategy
 
Our products are sold worldwide through independent manufacturers’ sales representatives, dealers and distributors. Our sales network includes custom home theater, specialty electronics, furniture, musician, professional audio, consumer home theater and electronics dealers.
 
Historically, approximately 20% - 54% of our sales have been outside the United States. Our products have been sold around the world. We have active distributors and dealers in Canada, United Kingdom, France, Germany, Denmark, Holland, Switzerland, Belgium, Israel, Russia, China, Hong Kong, Turkey, Brazil, and Australia / New Zealand.
 
Additionally, we have an agreement with Pearl Drums whereby they sell “Pearl’s Throne Thumper by ButtKicker” to the musician and pro audio markets in the US and Europe and pay us a per unit royalty fee.
 
We have historically not had large amounts of sales through traditional brick and mortar retail stores, but have concentrated more with the large online resellers such as Amazon.com and MusiciansFriend.com and with specialty electronics retailers. Moving forward, however, we may choose to sell lower priced items which appeal more to individual consumers and we may seek to sell at brick and mortar retail stores.

 
7

 
 
Our sales strategy is to continue to increase our cinema sales and the deployment broadcast technology, “4D Sports powered by ButtKicker”; “ButtKicker Live!” to help build brand awareness so as to increase our consumer hardware sales through all of our distribution channels.

Manufacturing

We outsource the manufacturing of our products; however, we do perform kitting and light assembly of several products in our Westerville, Ohio facilities. The Company does not have any material contracts in place with its suppliers. We purchase products under agreed upon payment and supply terms that may change from time to time.

Some of our products that are sourced in China are assembled by a manufacturing partner in the State of Kentucky. Additionally, some low volume products are sourced locally in Central Ohio. We are focused on reducing our cost of goods sold and sourcing all of our products as finished goods from China. We are heavily dependent upon product purchased from three principal suppliers. Our principal suppliers are Eminence Speaker, LLC (Eminence, KY); Shenzhen Actiway Industrial Co. - Shenzhen Actiway Electronics Co., Ltd. Factory (Shenzhen, China); and Sonavox Electronics SIP, Sonavox Canada Inc. (Suzhou, China and Markham, Ontario, Canada). These three suppliers accounted for approximately 93% of Company product purchases in 2013 and 98% of Company product purchases in 2012. Purchases from Eminence were 52% and 38% respectively of our total product purchases in 2013 and 2012. Purchases from Sonavox were 32% and 19% respectively of our total product purchases in 2013 and 2012. Purchases from Actiway were 9% and 41% respectively of our total product purchases in 2013 and 2012. We expect these percentages of Company product purchases from these suppliers will remain approximately the same for 2014.
 
As needed we utilize the services of an independent third party factory inspection team with China based employees to help manage our Asian suppliers in terms of quality and timeliness of shipments.

Warehousing and Fulfillment

We warehouse and ship most of our products from our warehouse in Westerville, Ohio. We also direct-ship products to Asia and Europe from our manufacturing partners in China, which saves us time and transportation and handling costs.
 
Broadcast Technology and Consumer Hardware Competition
 
We are not aware of competing products, technologies or plans to introduce anything to the market that is similar to our broadcast technology and believe we may very well have a “blocking patent” in this space. If this is true then all brands of hardware – existing and yet to be developed would have to license Guitammer’s broadcast technology in order to make use of it.
 
There are several competitors in the low frequency or tactile transducer market segment (described below), we believe that the ButtKicker is the leading brand due to its power, musical accuracy and longevity.
 
 
8

 
 
Competitive advantages which we believe ButtKicker brand products have are:
 
 
  Lower Range: ButtKicker transducers have a greater low frequency range than most other device (5 – 200 Hertz (“Hz”)) and have a resonant frequency of 9Hz, well below the range of most of the competition.
     
  Musical Accuracy: ButtKicker transducers provide a more realistic listening experience possible. ButtKicker transducers have a smooth, musical response without resonant frequency peaks or hot spots.
     
  Power: ButtKicker transducers have the power to produce more aggressive sound reproduction, at a lower total cost and with more amazement which consumers are demanding.
     
  Affordability: One ButtKicker transducer can shake a heavy three-person couch and can replace several of the competitors’ units and typically cost one-half to one-fourth of the competitors’ prices.
     
  Consumer Packaging: ButtKicker brand products are designed for mass market consumer electronics distribution with the appropriate packaging, pricing and all-in-one kit ease of use that the average consumer requires in order to purchase and install.
 
Intellectual Property
 
We have a registered trademark for the name “ButtKicker” and the name “ButtKicker Live!” In July 1998, Marvin Clamme filed a comprehensive patent for the Low Frequency Vibrator, ButtKicker technology. Subsequently, Mr. Clamme assigned to us all rights, title and interest to the patent in the United States and all foreign countries. In 1999, we were awarded a patent for the technology United States Patent Number 5,973,422. We have since secured patents in Europe, Canada and Japan for this technology.

In May 2009, we filed a provisional patent application for our ButtKicker Live! Technology which was assigned to us by Mr. Luden, Mr. Clamme and Mr. McCaw. On March 22, 2011, the United States Patent and Trademark Office issued such patent to the Company under patent number 7,911,328.

In September 2010, Marvin Clamme filed a provisional patent application for a new type of low frequency transducer which was assigned to us by Mr. Clamme. “Vibration Transducer and Actuator” Application No. 61,403,033, dated September 6, 2010. A patent application was filed for this invention on October 16, 2012 for both the United States and Europe.
 
 
9

 
 
Employees
 
We have eight full-time employees as well as several individuals working for us in contracted roles in manufacturing, sourcing, marketing, developing and selling our ButtKicker brand hardware and “4D Sports powered by ButtKicker; ButtKicker Live! Broadcast technology. None of our employees are covered by a collective bargaining agreement. We believe that we have a good relationship with our employees and contractors.
 
Item 1A. Risk Factors.
 
Guitammer is a smaller reporting company, and as such, is not required to provide information pursuant to this item.
 
Item 1B. Unresolved Staff Comments.
 
None.
 
Item 2. Properties.                                
 
We are located at 6117 Maxtown Road, Westerville, Ohio 48032. We lease approximately 15,000 square feet of office and warehouse space for $7,082 per month. The facilities include a loading dock, drive through overhead door, warehouse space, product development areas, showroom, demonstration theater and offices. On September 1, 2009, the Company entered into a four year lease for the rental of the office and warehouse space expiring on August 31, 2013. In July of 2013, the Company entered into a four year extension of the lease for the rental of the office and warehouse space expiring on August 31, 2017. We believe that our current space is adequate to meet our current needs.
 
Item 3. Legal Proceedings.
 
None.
 
Item 4. Mine Safety Disclosures.
 
Not applicable.
 
 
10

 
 
Part II
 
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities.
 
The common stock of the Company is traded on the OTC Bulletin Board Market under the symbol GTMM.OB. On March 7, 2014, the last sales price of the Company's common stock was $0.1495.

On May 27, 2011 the Company filed a General Form for the Registration of Securities on Form 10 to register its common stock, par value $0.001 per share pursuant to Section 12(g) of the Securities Exchange Act of 1934, as amended. The Registration became effective sixty days later. The Company secured a market maker, Finance 500 of Irvine, CA, who filed a Form 15(c)-211 with FINRA on behalf of the Company. On October 7, 2011 FINRA approved the Form 15(c)-211 and gave the Company the ticker symbol of “GTMM”. The Company began actively trading on November 17, 2011 on the Over-the-Counter Bulletin Board (“OTCBB”) as GTMM.OB

The following table sets forth the high and low bid prices of the Company's common stock for the periods indicated, as reported by the NASDAQ Trading and Market Services:
 
Calendar period
 
High
   
Low
 
2012 First Quarter
  $ 0.27     $ 0.12  
2012 Second Quarter
  $ 0.21     $ 0.15  
2012 Third Quarter
  $ 0.20     $ 0.14  
2012 Fourth Quarter
  $ 0.35     $ 0.08  
2013 First Quarter
  $ 0.20     $ 0.12  
2013 Second Quarter
  $ 0.21     $ 0.14  
2013 Third Quarter
  $ 0.19     $ 0.09  
2013 Fourth Quarter
  $ 0.20     $ .015  
 
The above quotations reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not represent actual transactions.

Dividend Policy

The Company has declared no cash dividends on our common stock, and does not expect to pay cash dividends in the near term. We intend to retain future earnings, if any, to provide funds for operations and the continued expansion of our business.
 
There are approximately 153 holders of record of the Company's Common Stock as of January 15, 2014.
 
On February 1, 2012, the Board approved stock option grants in the amount of 600,000 stock options for three of its employees, with an exercise price of $.25 per share with a vesting schedule of 60% on the first anniversary of the grant, 20% on the second anniversary of the grant and the final 20% on the third anniversary of the grant.

 
11

 
 
On November 26, 2012, the Board approved stock option grants of 3,000,000 stock options to the President and CEO of the Company, with an exercise price of $.25 per share with a vesting schedule of 33 and 1/3% of the options on the first anniversary of the grant, 33 and 1/3% of the options on the second anniversary of the grant and the final 33 and 1/3% on the third anniversary of the grant.
 
Item 6. Selected Financial Data
 
Not required for smaller reporting companies.
 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operation

The following discussion and analysis should be read in conjunction with Guitammer's Audited Consolidated Annual Financial Statements and notes thereto included elsewhere in this Form 10-K (the “Financial Statements”). Except for the historical information contained herein, the discussion in this Form 10-K contains certain forward looking statements that involve risks and uncertainties, such as statements of Guitammer’s plans, objectives, expectations and intentions. The cautionary statements made in this Form 10-K should be read as being applicable to all related forward-looking statements wherever they appear in this Form 10-K. These statements include, without limitation, statements concerning the potential operations and results of Guitammer described below. Guitammer's actual results could differ materially from those discussed here. Factors that could cause or contribute to such differences include, without limitation, those factors discussed herein and in Guitammer's Form 10 Registration Statement.

RESULTS OF OPERATIONS

Fiscal Year ended December 31, 2013 compared to Fiscal year ended December 31, 2012

All references below to per share and shares of Common Stock of the Company reflect the Reorganization.

Results of Operations

Revenue decreased $215,324 or 10.1%, to $1,917,300 for the year ended December 31, 2013, compared to revenue of $2,132,624 for the year ended December 31, 2012. The Company increased revenue in the 4th quarter of 2013 by $111,312 or 23% to $600,337 compared to revenue of $489,025 in the 4th quarter of 2012, but this increase was not sufficient to overcome the revenue deficit accumulated from earlier quarters in 2013. The Company believes this is due to several factors, primarily the Company’s spending considerable time and effort implementing and commercializing its patented tactile broadcast technology for the ESPN2 broadcasts of the National Hot Rod Association (NHRA) during 2013, weakness in the European market (most notably France), and the lack of a comparable year-long back-order from an OEM customer from 2011 that was filled in the first three months ending March 31, 2012 and 2013 did not have any significant back-orders.

Cost of goods sold decreased $175,899 or 13.7%, to $1,106,269, for the year ended December 31, 2013, compared to cost of goods sold of $1,282,168 for the year ended December 31, 2012. The 13.7% decrease in the cost of goods sold for the year ended December 31, 2013 is slightly more than the 10.1% decrease in revenue for the same time period, due to variations in the sales mix of products sold as the profit margin on some products are higher and due to increased retail sales, which are charged slightly higher pricing.

 
12

 
 
Gross profit decreased by $39,425 or 4.6% to $811,031 for the year ended December 31, 2013, compared to gross profit of $850,456 for the year ended December 31, 2012. Our gross margin percentage increased to 42% for the year ended December 31, 2013 from 40% for the year ended December 31, 2012. The increase in gross margin of 2% was due to variations in the sales mix of products sold as the profit margin on some products are higher and due to increased retail sales, which are charged slightly higher pricing.

General and administrative expenses increased $159,113, or 10.2%, to $1,727,180 for the year ended December 31, 2013, compared to general and administrative expenses of $1,568,067 for the year ended December 31, 2012 primarily due to increases in advertising and marketing and payroll expense as shown below. Significant variations within the general and administrative expenses were as follows:

   
December 31,
2013
   
December 31,
2012
   
Increase
 (Decrease)
 
Advertising and marketing
  $ 239,521     $ 72,971     $ 166,550  
Payroll
    624,517       483,253       141,264  
Stock warrant expense
    (20,441 )     80,141       (100,582 )
Freight and related expenses
    143,225       204,763       (61,538 )
Professional fees
    375,914       420,384       (44,470 )
Depreciation and patent amortization
    31,623       12,965       18,658  
All other general & admin. expenses
    332,821       293,590       39,231  
    $ 1,727,180     $ 1,568,067     $ 159,113  
 
Advertising and marketing increased by $166,550 in the year ended December 31, 2013 compared to the year ended December 31, 2012 due to advertising and marketing activities related to its agreement with the NHRA including an onsite fan experience trailer, television commercials airing on ESPN2, a promotional video and upgrades to the Company’s websites. Additionally, $31,717 in merchandise was provided in exchange for advertising services to a national company in June of 2013.

Payroll expense increased by $141,264 in the year ended December 31, 2013 compared to the year ended December 31, 2012 due primarily to $112,453 in additional expense in 2013 for the cost of employee stock option plan. Other factors that combined to make up a remaining payroll expense increase of $28,811 were: the addition of a sales manager in March 2013, the annual increase in wages of some employees in January of 2013, partially offset by an increase in salary being allocated to research and development.

Stock warrant expense decreased by $100,582 for the year ended December 31, 2013 compared to the year ended December 31, 2012, due to the updated lower valuation of warrants previously issued offset partially by the charge to expense for stock warrants issued to note holders relating to the terms of certain debt instruments. As shown in footnote 6 of the Notes to the Company’s Consolidated Financial statements, the Company has recorded a warrant liability of $159,330 and $179,771 as of December 31, 2013 and 2012, respectively, which is based on the Black-Scholes valuation model to estimate the fair value of the warrants. The significant assumptions considered by the model were the remaining term of the warrants, the fair value per share stock price of $.17 and $.16, a risk free treasury rate for 1.5 years and 2.5 years of .260% and .305% at December 31, 2013 and December 31, 2012, respectively and an expected volatility of 60%.

 
13

 
 
Freight and related expenses decreased $61,538 in the year ended December 31, 2013 compared to the year ended December 31, 2012, primarily due to the receipt of fewer containers of finished product from our overseas manufacturers during the year ended December 31, 2013.

Professional fees decreased by $44,470 for the year ended December 31, 2013 compared to the year ended December 31, 2012, due primarily to a decrease in investor relations consulting expenses.

Depreciation and patent amortization expense increased by $18,658 in the year ended December 31, 2013 compared to the year ended December 31, 2012, due to the increased depreciation associated with the purchases of $139,293 of property and equipment purchased for the tactile enhanced live sports broadcast of the NHRA that began in the 3rd quarter of 2013.

Research and development expenses increased $121,532 to $197,006 for year ended December 31, 2013, compared to $75,474 for the year ended December 31, 2012. Increased research and development expense has resulted from the costs incurred in the research and development used to enable the Company to commercialize its patented broadcast technology for the ESPN2 broadcasts of the NHRA.
 
Loss from operations increased by $320,070 or 40.4% for the year ended December 31, 2013 to $1,113,155 as compared to $793,085 for the year ended December 31, 2012. The additional operating loss was primarily caused by the increase in general and administrative expense and research and development expense as explained above and by the decrease in Gross Profit.

Interest expense decreased $85,152 or 30.5%, to $193,776 for the year ended December 31, 2013, compared to interest expense of $278,928 for the year ended December 31, 2012. The decrease was due primarily to the conversion of debt to equity, as illustrated in Notes to the Financial Statements, Note number 7, and the refinancing of the Ohio innovation loan in December of 2012.
 
Our net loss increased $234,895 for the year ended December 31, 2013. We had net loss of $1,306,863 (or basic and diluted net loss per share of $0.02) compared to net loss of $1,071,968 (or basic and diluted net loss per share of $0.02) for the year ended December 31, 2012. The increase in loss was caused by the decrease in gross profit, the increase in general and administrative expense, and by the increase in research and development expense, partially offset by the decrease in interest expense, all explained above.
 
The following table sets forth EBITDA and adjusted EBITDA for the Company, which is a non-GAAP measurement. EBITDA is defined as earnings (loss) before net interest expense, income taxes, depreciation and amortization. Adjusted EBITDA is defined as earnings before net interest expense, income taxes, depreciation, amortization, and non-cash expenses such as stock warrant expense and stock based compensation to consultants and employees. Although EBITDA and Adjusted EBITDA are not measures of performance calculated in accordance with generally accepted accounting principles (“GAAP”), management believes that these non-GAAP measures will allow for a better evaluation of the operating performance of the business and facilitate meaningful comparison of the results in the current period to those in prior periods and future periods. However, investors should not consider these measures in isolation or as a substitute for net income (loss), operating income (loss), or any other measure for determining the Company’s operating performance that is calculated in accordance with GAAP. A reconciliation of EBITDA and Adjusted EBITDA to the most comparable GAAP financial measure, net loss, follows:
 
 
14

 
 
   
December 31,
2013
   
December 31,
2012
 
Net Loss
  $ (1,306,863 )   $ (1,071,968 )
Adjustments
               
Interest expense
    193,776       278,928  
Depreciation and patent amortization
    31,623       12,965  
Taxes
    -       -  
EBITDA
    (1,081,464 )     (780,075 )
Less non-cash expenses from:
               
Stock warrant expense
    (20,441 )     80,141  
Payment of stock and warrants to consultants
    184,771       183,239  
Employee stock options expense
    153,455       41,002  
Adjusted EBITDA
  $ (763,679 )   $ (475,693 )
 
EBITDA decreased $301,389 or 38.6% to $(1,081,464) for the year ended December 31, 2013, compared to ($780,075) for the year ended December 31, 2012. The decrease was mainly due to the increase in net loss from operations, partially offset by a decrease in interest expense.

Adjusted EBITDA, decreased $287,986 or 60.5% to $(763,679) for year ended December 31, 2013, compared to Adjusted EBITDA, of $(475,693) for the year ended December 31, 2012. The decrease in adjusted EBITDA was less than the decrease in EBITDA for the year ended December 31, 2013, compared to the year ended December 31, 2012 by $13,403 due to the increase in Employee stock options expense partially offset by the decrease in Stock warrant expense.
 
Liquidity and Capital Resources

Total current assets were $652,638 at year ended December 31, 2013, consisting of cash of $140,231, net accounts receivable of $62,505, inventory of $443,761 and prepaid and other current assets of $6,141.

Total current liabilities were $2,162,311 as of December 31, 2013, consisting of accounts payable and accrued expenses of $909,626, current maturities of long-term debt of $1,144,339 and other current liabilities of $108,346.

As of December 31, 2013, our working capital deficit decreased $70,945 or 4.4% to $(1,509,673) compared to our working capital deficit of $(1,580,618) for the year ended December 31, 2012.

Cash Flows during the year ended December 31, 2013
 
During the year ended December 31, 2013, we had a net increase in cash and cash equivalents of $61,095 consisting of net cash used in operating activities of $979,423, net cash used in investing activities $139,293 and net cash provided by financing activities of $1,179,811.

Net cash used by operating activities was $979,423 for the year ended December 31, 2013, consisting of an increase in: accounts receivable and provision for credit losses of $41,494, and decreases in net inventory of $185,490, prepaid expenses of $125,498, accounts payable and accrued expenses of $250,901 and deferred revenue of $60,562. These changes were reduced by net loss of $1,306,863 which had adjustments for depreciation and amortization of $51,624, employee stock options of $153,455, stock and warrants issued for services of $184,771, and change in fair value of warrant liability of $(20,441).

 
15

 
 
Net cash used in investing activities was $139,293 for the year ended December 31, 2013, consisting of the purchase of property and equipment.

Net cash provided by financing activities was $1,179,811 for the year ended December 31, 2013, primarily consisting of proceeds from the sale of stock and warrants of $1,250,000, proceeds from options exercised of $12,487, partially offset by the payment of debt of $82,676.

The Company also expects to need approximately $2,000,000 of cash to purchase inventory: $800,000 within the next six months and $1,200,000 more within the succeeding 6 months. The Company expects to generate the these funds from operations with any deficit to be funded through capital raises. We estimate that for the next 12 months we will also need $325,000 for debt service.

The Company historically has incurred net losses, negative cash flows from operating activities, and has an accumulated deficit of approximately $9,200,000 at December 31, 2013. In addition, at December 31, 2013 the Company had a cash balance of $140,231 and working capital deficiency of approximately $1,510,000. Although the working capital deficiency has improved by approximately $1,817,000 since December 31, 2011, in both the near and long term, without additional financing, the Company is and will be in an illiquid position. The Company received cash through the sales of Common Stock and warrants to purchase Common Stock in the amount of $150,000 in the third quarter of 2011, $250,000 in the fourth quarter of 2011, $375,000 in the first quarter of 2012, $770,000 in the second quarter of 2012, $540,000 in the third quarter of 2012, $250,000 in the first quarter of 2013, $675,000 in the second quarter of 2013, $175,000 in the third quarter of 2013 and an additional $150,000 in the fourth quarter of 2013. The Company believes that the receipt of additional equity will enable it to purchase adequate inventory to meet its existing sales demand and to be able to increase sales through advertising and marketing related activities. There is no assurance that the Company will have any additional sales of stock or that the Company will be able to become operationally cash flow positive.

If the Company is successful in raising significant additional capital (of which there is no assurance), the Company intends to increase its budgets for advertising and marketing, targeting consumers who have shown an interest in the Company’s or similar products. Additionally, the Company intends to increase its advertising and marketing expenses by advertising directly to customers who experience its products in ButtKicker equipped cinemas. The Company also intends to hire one or more sales people to sell the Company’s products to key markets including the home theater, commercial cinema and international markets.

We believe the combination of the Company’s recent success in tactically enhancing the NHRA on ESPN2, increased advertising and marketing spending and the addition of one or more sales people will drive demand for our products and will increase revenue and cash flow.
 
At this time, we have not secured additional financing. We do not have any commitments for additional capital from third parties or from our officers or directors or any of our shareholders to supplement our operations or provide us with financing in the future. There can be no assurance that additional capital will be available to us, or that, if available, it will be on terms satisfactory to us. If we are unable to increase revenues from operations, to raise additional capital from conventional sources and/or additional sales of stock in the future, we may be forced to curtail or cease our operations. These factors raise doubt in our ability to continue as a going concern. Our financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty. There is substantial doubt that we can continue as a going concern for the next 12 months unless additional funding is secured by the Company.
 
 
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Item 7A. Quantitative and Qualitative Disclosures About Market Risk.

Foreign Currency Exchange

Our customers are located in the US and around the world, but all payments are made in U.S dollars to us. Our suppliers are located in the US and in China and we pay all of our vendors in U.S. dollars. We have no foreign currency exchange exposure.

Item 8. Financial Statements and Supplementary Data.

Information required by this Item appears in the Consolidated Financial Statements and Report of Independent Registered Public Accounting Firm contained in Item 15(a) (1 and 2).
 
Item 9. Changes in and Disagreements With Accountants on Accounting and Financial Disclosure.

The Company has no disagreements with its accountants.

On April 18, 2012, the Board of Directors of The Guitammer Company, a Nevada corporation, (the Company) dismissed Friedman LLP as our independent registered public accounting firm and approved the appointment of Schneider Downs & Co., Inc. (SD&Co) as the Company’s independent registered public accounting firm for the fiscal year ending December 31, 2012. SD&Co replaced Friedman LLP, as the Company’s independent registered public accounting firm effective April 18, 2012. The Board of Directors’ reason for the change in independent accounting firms was the need to have a firm that had offices located in close proximity to the Company’s location in Westerville, Ohio.

Item 9A. Controls and Procedures.

Disclosure Controls and Procedures
 
Disclosure controls and procedures are designed to ensure that information required to be disclosed in the reports filed or submitted under the Securities Exchange Act of 1934 (the "Exchange Act") is recorded, processed, summarized and reported, within the time period specified in the SEC's rules and forms and is accumulated and communicated to the Company's management, as appropriate, in order to allow timely decisions in connection with required disclosure.
 
 
 
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Evaluation of Disclosure Controls and Procedures
 
Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 ("Exchange Act"), the Company carried out an evaluation, with the participation of the Company’s management, including Mark Luden, the Company's Chief Executive Officer ("CEO") and Richard Conn, the Company's Chief Financial Officer ("CFO") (the Company’s principal financial and accounting officer), of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s CEO and CFO concluded that the Company’s disclosure controls and procedures were not effective as of December 31, 2013 to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s CEO and CFO, as appropriate, to allow timely decisions regarding required disclosure, due to the material weaknesses described below.
 
Management’s Annual Report on Internal Control Over Financial Reporting

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting, as defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act, is a process designed by, or under the supervision of, the chief executive officer and chief financial officer, or persons performing similar functions, and effected by the board of directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. GAAP and includes those policies and procedures that: (i) pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the Company; (ii) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with U.S. GAAP, and that receipts and expenditures of the Company are being made only in accordance with authorizations of management and directors of the Company; and (iii) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the Company’s assets that could have a material effect on the financial statements.

A material weakness is a deficiency, or a combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of the Company's annual or interim financial statements will not be prevented or detected on a timely basis. The Company believes its weaknesses in internal controls and procedures is due in part to the Company's lack of sufficient personnel with expertise in the area of compliance with the financial reporting guidelines as established by the Securities and Exchange Commission, generally accepted accounting principles (GAAP) and tax accounting procedures. In addition, the Company lacks the personnel structure, size and complexity to segregate duties sufficiently for proper controls.

Because of inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions or that the degree of compliance with the policies or procedures may deteriorate.

 
18

 
 
Our management, under the supervision and with the participation of our chief executive officer and chief financial officer, conducted an evaluation of the effectiveness of our internal control over financial reporting using the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission (“COSO”) in Internal Control—Integrated Framework. Based on its evaluation our management concluded that our internal control over financial reporting was not effective as of December 31, 2013.
 
Remediation of Material Weakness in Internal Control over Financial Reporting

The Company is currently seeking additional personnel with expertise in these areas necessary to segregate duties for proper controls; however, until such time as additional personnel is hired, the Company believes that it will continue to recognize a weakness in its internal controls and procedures. The Company’s plan is to hire additional personnel to properly implement a control structure when the appropriate funds become available. In the meantime, the Chief Executive Officer and Chief Financial Officer will continue to perform or supervise the performance of additional accounting and financial analyses and other post-closing procedures including detailed validation work with regard to balance sheet account balances, additional analysis on income statement amounts and managerial review of all significant account balances and disclosures, to ensure that the Company's Annual report and the financial statements forming part thereof are in accordance with accounting principles generally accepted in the United States of America.
 
Changes in Internal Controls

During the year ended December 31, 2013, there were no significant changes in internal controls of the Company or other factors that could significantly affect these controls subsequent to the date of their evaluation, including any corrective actions with regard to significant deficiencies and material weaknesses.
 
Item 9B. Other Information.
 
None.

 
19

 

Part III
 
Item 10. Directors, Executive Officers and Corporate Governance.
 
Our executive officers and directors and their ages and positions are as follows:
 
Name
 
Age
 
Position
Mark A. Luden
  54  
President, CEO, Secretary and Director
Richard E. Conn
  58  
Chief Financial Officer and Treasurer
Marvin Clamme
  60  
Vice President of Engineering
Kenneth McCaw
  62  
Director
Walter J. Doyle
  78  
Director
 
Mark A. Luden has served as our President, CEO, Secretary, Treasurer and a member of our board of directors since March 1999. Mr. Luden is a seasoned sales, marketing and management executive with over fourteen (14) years of sales, marketing and management experience in the enterprise financial software industry. From March 1998 to February 1999, Mr. Luden served as Director of Sales and Marketing for Invata International, a privately funded, startup enterprise real estate software company. At Invata, he was responsible for developing all sales and marketing programs. From February 1997 to March 1998, Mr. Luden served as National Accounts Manager for Computer Associates in Columbus, Ohio, where he was responsible for selling enterprise-wide systems, databases and applications software to Fortune 100 companies. From August 1987 to February 1997, he worked for CCH in various capacities including Sales Manager in the Ohio Division, Branch Manager in Dallas, Texas, Sales Director and Account Representative in Columbus, Ohio, and Sales Representative in Bangor Maine. While with CCH, Mr. Luden was part of a four person executive team managing the $80 million ProSystem fx tax software business unit.

In addition to leading the strategic and day-by-day operations of the Company, Mr. Luden is a member of the Consumer Electronics Association (CEA) Board of Industry Leaders and has served as Chairman of the Small Business Council, the Chairman of Division Executive Board, and was a member of the Executive Board of the CEA for 2010 and 2011. Mr. Luden is also a member of the Standards Committee of the Society of Motion Picture and Television Engineers (SMPTE). Mr. Luden’s said past sales and managerial experience and serving as our President, CEO, Secretary, and a member of our board of directors since 1999, being a substantial shareholder of the Company and his affiliation with the CEA, led the Board of Directors to the conclusion that he is qualified to serve as a director of the Company.

Richard E. Conn has served as our Controller since April 2006 and CFO and Treasurer since May 18, 2011. From April 1982 to March 2006 he served as Vice President of Finance for CoreSource, Inc. whose principal business is Health insurance. Mr. Conn is a Certified Public Accountant in good standing and a member of the Ohio Society of Certified Public Accountants.

Marvin Clamme has served as a member of our board of directors and one of our employees since March 1999. Mr. Clamme resigned from the board of directors effective April 5, 2010 and was replaced by Mr. Doyle. Mr. Clamme is a professional studio engineer. Mr. Clamme is also the inventor of the ButtKicker low frequency audio transducer, and has since assigned all of his rights and interest in ButtKicker and the ButtKicker patent to the Company.

Kenneth McCaw, our founder, has served as a member of our board of directors since March 1990. Mr. McCaw is an accomplished producer, writer and inventor. He is a graduate of the University of California at Los Angles Film Scoring program. Mr. McCaw has written approximately 200 original music pieces and has produced over 25 albums. Mr. McCaw has written and produced music for The White House, Walt Disney Productions, The United States Olympic Committee, Opryland Productions, as well as numerous theaters and playhouses throughout the United States. Mr. McCaw is the inventor of the Hammer Jammer™, a patented, consumer key hammering mechanism for acoustic and electric guitars. Mr. McCaw founded the Company, been on the Board since its inception, invented the Hammer Jammer™ and is a substantial shareholder of the Company, all of which led the Board of Directors to the conclusion that he is qualified to serve as a director of the Company.

 
20

 
 
Walter J. Doyle was elected a director on April 5, 2010 at the Company’s Annual Meeting of Shareholders. Since January 1995, Mr. Doyle has served as the President of Forest Capital, an angel capital firm, located in Powell, Ohio. Previously, Mr. Doyle was founder, President and CEO of Industrial Data Technologies Corp. (IDT) for 21years. IDT designed, developed, manufactured and marketed high-tech products for factory automation projects in the steel, automotive, food and chemical industries. Earlier, he worked for Industrial Nucleonics/Accuray Corporation (NYC and Columbus, Ohio). Even earlier, he was a US Army Paratrooper.
 
Mr. Doyle earned an Electrical Engineering degree from The City College of New York (CCNY) and an MBA from the Harvard Business School. He is a member and/or on the board of a number of businesses and local civic organizations. As discussed below under Certain Relationships and Related Transactions and Director Independence, Forest Capital, a company controlled by Mr. Doyle, made the Working Capital Loan to the Company. As provided for in the loan documents, the Company agreed to provide Forest Capital the right to appoint one member of the board of directors of the Company, which member is Mr. Doyle. (See Working Capital Loan and Consulting Agreement, Exhibit 10.15, incorporated herein by reference.) Mr. Doyle’s said past executive experience being a substantial shareholder of the Company and being nominated to the Board by Forest Capital as aforesaid, led the Board of Directors to the conclusion that he is qualified to serve as a director of the Company.

There are no family relationships among our directors and executive officers. The Company does not have an audit, nominating or compensation committee. In the opinion of the Board of Directors, no Director may be deemed independent.

We are not aware of the occurrence during the last ten years of any events that are material to an evaluation of the ability or integrity of any of our directors or executive officers such as the following:

·
Any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time;
·
Any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violations and other minor offenses);
·
Being subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting the involvement of such person in any type of business, securities or banking activities; and
·
Being found by a court of competent jurisdiction (in a civil action), the SEC or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended, or vacated.
 
Other Directorships
 
Other than as indicated above, none of the Company's directors hold or have been nominated to hold a directorship in any company with a class of securities registered pursuant to Section 12 of the Securities Exchange Act of 1934 or subject to the requirements of Section 15(d) of the Securities Act of 1933 or any company registered as an investment company under the Investment Company Act of 1940.

ITEM 11. Executive Compensation.
 
Compensation Discussion and Analysis
 
 
21

 
 
General
 
We have provided what we believe is a competitive compensation package to our executive management team through a combination of base salary, equity participation and an employee benefits program.

This Compensation Discussion and Analysis explains our compensation philosophy, policies and practices since we became a public reporting company.

Our objective is to attract and retain executives with the ability and the experience necessary to lead us and deliver strong performance and value to our shareholders, we strive to provide a total compensation package that is competitive with total compensation generally provided to executives in our industry and general industry companies of similar size in terms of revenue and market capitalization. Those are the organizations against whom we generally compete for executive talent.

The compensation package for our executive officers may include both cash and equity incentive plans that align an executive's compensation with our short-term and long-term performance goals and objectives.

Offer competitive benefits package to all full-time employees.

We provide a benefits package to all full-time employees including health and welfare benefits such as medical insurance. We have no structured executive perquisite benefits (e.g., club memberships or sports tickets) for any executive officer, including the named executive officers, and we currently do not provide any deferred compensation programs or supplemental pensions to any executive officer, including the named executive officers.

Provide fair and equitable compensation.

We provide a total compensation program that we believe will be perceived by both our executive officers and our shareholders as fair and equitable. In addition to market pay levels and considering individual circumstances related to each executive officer, we also consider the pay of each executive officer relative to each other executive officer and relative to other members of the management team. We have designed the total compensation programs to be consistent for our executive management team.

Our Executive Compensation Process

Our board of directors acts as our compensation committee. Our executive officers are elected by our board of directors. The following discussions are generally the Company's and the board of directors' historical practices. Based on their understanding of executive compensation for comparable positions at similarly situated companies, experience in making these types of decisions and judgment regarding the appropriate amounts and types of executive compensation to pay and in part on recommendations where appropriate, from our chief executive officer, along with other considerations discussed below, the board of directors approve the annual compensation package of our executive officers with respect to the appropriate base salary, and the grants of long-term equity incentive awards.

We have two executive officers. The annual performance review of our executive officers is considered by the board of directors when making decisions on setting base salary and grants of long-term equity incentive awards.

 
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The board of directors review the annual performance of any parties related to the CEO and consider the recommendations of the related person's direct supervisor with respect to base salary and grants of long-term equity incentive awards. The board of directors review and may approve these recommendations with modifications as deemed appropriate.

Our Executive Compensation Programs

Overall, our executive compensation programs are designed to be consistent with the objectives and principles set forth above. The basic elements of our executive compensation programs are summarized in the table below, followed by a more detailed discussion of each compensation program.
 
Element
 
Characteristics
 
Purpose
Base salary
 
 
Fixed annual cash compensation;all  executives are eligible for periodic increases in base salary based on performance and market pay levels.
 
 
Keep our annual compensation competitive  with  the market for skills  and experience  necessary to meet the  requirements  of the executive's role with us.
 
Long-term equity incentive plan awards
(stock options)
 
Performance-based equity award which has value to the extent our common stock price increases over time; targeted at the market pay level and/or competitive practices at similar companies.
 
Align interest of management with shareholders; motivate and reward management  to  increase  the shareholder value of the  company over the long term.
 
Health & welfare benefits
 
 
 
Fixed component. The same/compar- able health & welfare benefits (medical and disability insurance) are available for all full-time employees.
 
Provides benefits to meet the health  and  &  welfare  needs of employees and their families.
 
Allocation between Long-Term and Currently Paid Out Compensation

The compensation we currently pay consists of base pay. The long-term compensation consists entirely of awards of stock options pursuant to our stock option plans. The allocation between long-term and currently paid out compensation is based on our objectives and how comparable companies use
long-term and currently paid compensation to pay their executive officers.

Allocation between Cash and Non-Cash Compensation

It is our policy to allocate all currently paid compensation in the form of cash and all long-term compensation in the form of awards of options to purchase our common stock. We consider competitive markets when determining the allocation between cash and non-cash compensation.

Other Material Policies and Information

All pay elements are cash-based except for the long-term equity incentive program, which is an equity-based (stock options) award. We consider market pay practices and practices of comparable companies in determining the amounts to be paid, what components should be paid in cash versus equity, and how much of a named executive officer's compensation should be short-term versus long-term compensation opportunities for our executive officers, including our named executive officers, are designed to be competitive with comparable companies. We believe that a substantial portion of each named executive officer's compensation should be in performance-based pay.

 
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In determining whether to increase or decrease compensation to our executive officers, including our named executive officers, annually we take into account the changes (if any) in the market pay levels, the contributions made by the executive officer, the performance of the executive officer, the increases or decreases in responsibilities and roles of the executive officer, the business needs for the executive officer, the transferability of managerial skills to another employer, the relevance of the executive officer's experience to other potential employers and the readiness of the executive officer to assume a more significant role with another organization. In addition, we consider the executive officer's current base salary in relation to the market pay of similar companies.

Compensation or amounts realized by executives from prior compensation from us, such as gains from previously awarded stock options or options awards, are taken into account in setting other elements of compensation, such as base pay, or awards of stock options under our long-term equity incentive program. We believe that our executive officers should be fairly compensated each year relative to market pay levels of similar companies and equity among all our executive officers. Moreover, we believe that our long-term incentive compensation program furthers our significant emphasis on pay for performance compensation.

Annual Cash Compensation

To attract and retain executives with the ability and the experience necessary to lead us and deliver strong performance to our shareholders, we provide a competitive total compensation package for companies that we compare with. Base salaries and total compensation are targeted at market levels of similar companies, considering individual performance and experience, to ensure that each executive is appropriately compensated.
 
Base Salary

Annually we review salary ranges and individual salaries for our executive officers. We establish the base salary for each executive officer based on consideration of market pay levels of similar companies and internal factors, such as the individual's performance and experience, and the pay of others on the executive team.

We consider market pay levels among individuals in comparable positions with transferable skills within our industry and comparable companies in general industry. When establishing the base salary of any executive officer, we also consider business requirements for certain skills, individual experience and contributions, the roles and responsibilities of the executive and other factors. We believe a competitive base salary is necessary to attract and retain an executive management team with the appropriate abilities and experience required to lead us. Approximately 30% to 90% of an executive officer’s total cash compensation, depending on the executive's role with us, is paid as a base salary.

The base salaries paid to our named executive officers are set forth below in the Summary Compensation Table - See "Summary of Compensation." For the fiscal year ended December 31, 2013, cash compensation to our named executive officers was $110,000 to our chief executive officer and $75,000 to our CFO.

 
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Long-term Equity Incentive Compensation

We award long-term equity incentive grants to executive officers and directors, including certain named executive officers, as part of our total compensation package. These awards are consistent with our pay for performance principles and align the interests of the executive officers to the interests of our shareholders. The board of directors reviews the amount of each award to be granted to each named executive officer and approves each award. Long-term equity incentive awards are made pursuant to our stock option plans.

Our long-term equity incentive compensation is currently exclusively in the form of options to acquire our common stock. The value of the stock options awarded is dependent upon the performance of our common stock price. The board of directors and management believe that stock options currently are the appropriate vehicle to provide long-term incentive compensation to our executive officers. Other types of long-term equity incentive compensation may be considered in the future as our business strategy evolves. Stock options are awarded on the basis of anticipated service to us and vest as determined by the board of directors.

Options are granted with an exercise price equal to the fair market value of our common stock on the date of grant. Fair market value is defined as the closing market price of a share of our common stock on the date of grant. We do not have any program, plan or practice of setting the exercise price based on a date or price other than the fair market value of our common stock on the grant date. Like our other pay components, long-term equity incentive award grants are determined based on competitive market levels of comparable companies.

Generally, we do not consider an executive officer's stock holdings or previous stock option grants in determining the number of stock options to be granted. We believe that our executive officers should be fairly compensated each year relative to market pay levels of comparable companies and relative to our other executive officers. Moreover, we believe that our long-term incentive compensation program furthers our significant emphasis on pay for performance compensation. We do not have any requirement that executive officers hold a specific amount of our common stock or stock options.

The board of directors retains discretion to make stock option awards to executive officers at other times, including in connection with the hiring of a new executive officer, the promotion of an executive officer, to reward executive officers, for retention purposes or for other circumstances recommended by management. The exercise price of any such grant is the fair market value of our stock on the grant date.

For accounting purposes, we apply the guidance in Accounting Standards Codification 718, stock compensation (ASC 718), to record compensation expense for our stock option grants. ASC 718 is used to develop the assumptions necessary and the model appropriate to value the awards as well as the timing of the expense recognition over the requisite service period, generally the vesting period, of the award.

Executive officers recognize taxable income from stock option awards when a vested option is exercised. We generally receive a corresponding tax deduction for compensation expense in the year of exercise. The amount included in the executive officer's wages and the amount we may deduct is equal to the common stock price when the stock options are exercised less the exercise price multiplied by the number of stock options exercised. We currently do not pay or reimburse any executive officer for any taxes due upon exercise of a stock option.

 
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Overview of 2013 Compensation

 We believe that the total compensation paid to our named executive officers for the fiscal year ended December 31, 2013 does not achieve the overall objectives of our executive compensation program. Executive compensation for 2013 was competitive with comparable companies. See "Summary of Compensation."

Other Benefits

Health and Welfare Benefits

All full-time employees, including our named executive officers, may participate in our health and welfare benefit program.

Stock Ownership Guidelines

Stock ownership guidelines have not been implemented by the board of directors for our executive officers. We continue to periodically review best practices and re-evaluate our position with respect to stock ownership guidelines.

Securities Trading Policy

Our securities trading policy states that executive officers, including the named executive officers, and directors may not purchase or sell puts or calls to sell or buy our stock, engage in short sales with respect to our stock, or buy our securities on margin.

Tax Deductibility of Executive Compensation

Limitations on deductibility of compensation may occur under Section 162(m) of the Internal Revenue Code which generally limits the tax deductibility of compensation paid by a public company to its chief executive officer and certain other highly compensated executive officers to $1 million in the year the compensation becomes taxable to the executive officer. There is an exception to the limit on deductibility for performance-based compensation that meets certain requirements.

Although deductibility of compensation is preferred, tax deductibility is not a primary objective of our compensation programs. We believe that achieving our compensation objectives set forth above is more important than the benefit of tax deductibility and we reserve the right to maintain flexibility in how we compensate our executive officers that may result in limiting the deductibility of amounts of compensation from time to time.
 
 
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Summary Compensation Table The table below sets forth for our last four completed fiscal years, the compensation earned by our President and CEO and CFO, who are our only “Named Executive Officers”.
 
SUMMARY COMPENSATION TABLE

Name and Principal Position
 
Year
 
Salary
   
Option
Awards($)(1)
   
All Other Compensation ($)(2)
   
Total ($)
 
Mark A. Luden
 
2013
  $ 100,000     $ -     $ 1,394     $ 101,394  
President, CEO, Secretary
 
2012
  $ 117,692 (3)   $ 472,602     $ 1,499     $ 581,793  
   
2011
  $ 100,000     $ -     $ 1,226     $ 101,226  
   
2010
  $ 96,154     $ -     $ 1,002     $ 97,156  
                                     
Richard E. Conn
 
2013
  $ 75,000     $ -     $ 2,119     $ 77,119  
CFO  
2012
  $ 71,250     $ 76,017     $ 1,999     $ 149,266  
   
2011
  $ 52,500     $ -     $ 1,640     $ 54,140  
   
2010
  $ 50,481     $ -     $ 1,337     $ 51,818  
 
(1)
In 2012, Mr. Luden received ten-year options to purchase 3,000,000 shares of our Common Stock, at an exercise price of $0.25 per share as additional compensation for his service to the Company. The options were valued at $472,602 according to the Black-Scholes option pricing model. Also in 2012, Mr. Conn received ten-year options to purchase 500,000 shares of our Common Stock, at an exercise price of $0.25 per share as additional compensation for his service to the Company. The options were valued at $76,017 according to the Black-Scholes option pricing model.
(2)
Represents health insurance premiums paid by the Company.
(3)
Includes $10,000 performance bonus from 2012, paid in 2013.

Compensation of Directors

 Members of our Board of Directors do not receive any compensation for serving on the Board. Our directors will be eligible to participate in any equity incentive plan which we may adopt in the future. We reimburse our directors for their reasonable expenses incurred in attending meetings of our board of directors. Provisions of Nevada Law allow us to indemnify our officers, employees, directors and director nominees against liabilities and other expenses incurred as the result of defending or administering any pending or anticipated legal issue in connection with their service to us if it is determined that that person acted in good faith and in a manner which he reasonably believed was in our best interest.

Retention and Bonus Plan for Key Employees

 In December of 2006, our board of directors approved a retention and bonus plan for key employees. Our board approved the plan in order to induce key employees to remain with the Company, particularly in the event of a “change of control” such as the following: a merger or consolidation of which the Company is not the surviving corporation; a merger or consolidation in which the Company’s then current shareholders hold less than 50% of the Company’s outstanding stock; the sale of all or substantially all of the Company’s assets; the acquisition, sale or transfer of more than 50% of the outstanding voting securities of the Company; or the effectiveness of the filing of a registration statement for the public offering of securities of the Company and sale of more than 50% of the outstanding securities of the Company pursuant to such registration. If within six (6) months after a change of control a participant of the plan (which participants are determined in the sole discretion of the board of directors) is terminated from employment by the Company due to his or her disability, death or by the Company for any reason other than cause, such participant is due severance compensation from 0% to 250% of the participant’s base salary based on the amount of total consideration paid in connection with the change of control. Our board has sole authority to administer and/or amend the plan.

 On November 16, 2011, the Board of Directors approved a stock option plan for its employees and approved 600,000 stock options for three of its employees. The Board was advised by its legal counsel that certain changes to the stock option plan were needed and would require the previous plan and option grants to be cancelled and then replaced with a new plan and new option grants. On February 1, 2012, the Board cancelled the plan approved on November 16, 2011 and approved a new 2012 Incentive Stock Option Plan (“2012 ISOP”)and 600,000 stock options for three of its employees, (500,000 of which were granted to Rich Conn, CFO) with an exercise price of $0.25 per share with a vesting schedule of 60% on the first anniversary of the grant, 20% on the second anniversary of the grant and the final 20% on the third anniversary of the grant. On November 26, 2012, the Board approved a stock option plan and granted 3,000,000 stock options to the Company’s president and CEO, with an exercise price of $.25 per share with a vesting schedule of 33 and 1/3% on the first anniversary of the grant, 33 and 1/3% on the second anniversary of the grant and the final 33 and 1/3% on the third anniversary of the grant. See discussion below of the 2012 ISOP that was approved by the Majority Shareholders on December 31, 2012. On November 26, 2012, the Board approved a CEO Compensation plan that resulted in the Company’s president and CEO being awarded a $10,000 bonus as a result of the Company’s revenues exceeding $2,100,000 dollars and the Company’s gross margin exceeding 37.5%. The compensation plan was for 2012 only.

 
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Outstanding Equity Awards at Fiscal Year End

The table below shows outstanding equity awards for the Company's executive officers as of the fiscal year ended December 31, 2013, which equity awards consists of ten-year, non-qualified stock options granted under the Company’s 1999 Non-Qualified Stock Option Plan (the "1999 Options"), all of which are vested and exercisable but none of which have been exercised and options granted under the 2012 ISOP, none of which are vested.
 
   
Option Awards
   
Stock Awards
 
Name
 
Number of Securities Underlying Unexercised Options
(#)
Exercisable
   
Number of Securities Underlying Unexercised Options
(#) Unexercisable
   
Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options
(#)
   
Option Exercise Price
($)
   
Option Expiration Date
   
Number of Shares or Units of Stock That Have Not Vested (#)
   
Market Value of Shares or Units of Stock That Have Not Vested
($)
   
Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested
(#)
   
Equity Incentive Plan Awards Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)
 
      (1)                                                  
Mark A. Luden, CEO     3,922,023       0       0     $ 0.0032       (2 )     0     $ 0       0     $ 0  
      6,241,200       0       0     $ 0.02       (3 )     0     $ 0       0     $ 0  
      3,000,000       0       3,0000,000       .25       (4 )     3,000,000     $ 0       3,000,000     $ 0  
Richard E. Conn, CFO
    355,629       0       0     $ .0032       (5 )     0     $ 0       0     $ 0  
      500,000       0       500,000       .25       (6 )     200,000     $ 0       200,000     $ 0  
      200,000       0       0     $ .0032       (7 )     0     $ 0       0     $ 0  
 
(1)
Post-Reorganization shares aggregate 13,496,556 shares at a conversion ratio of 31,206 to 1.
(2)
Options for 1,390,851 shares expire June 29, 2019, for 1,029,798 shares December 14, 2019 and for 1,501,374 shares December 30, 2019.
(3)
Options for 1,248,240 shares expire February 28, 2017 and for 4,992,960 shares March 12, 2019.
(4)
Options for 3,000,000 shares expire November 25, 2022. Shares vest 1,000,000 on November 25, 2013, 1,000,000 on November 25, 2014, and 1,000,000 on November 25, 2015. Since the options are exercisable at $.25 and the Company’s stock is currently trading at $0.1495, management believes these options have no value as of the filing date of this form.
(5)
Options for 355,629 shares expire June 29, 2019 and were assigned to Richard E. Conn from Mark A. Luden, CEO on April 19, 2012.
(6)
Options for 500,000 shares expire January 31, 2022. Shares vest 300,000 on January 31, 2013, 100,000 on January 31, 2014, and 100,000 on January 31, 2015. Since the options are exercisable at $.25 and the Company’s stock is currently trading at $.15, management believes these options have no value as of the filing date of this form.
(7)
Options for 200,000 shares expire December 30, 2019 and were purchased from Kenneth McCaw on November 25, 2013.

 
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Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters.
 
The following table sets forth information concerning the beneficial ownership of the Company’s Common Stock on December 31, 2013 by (i) each person who is known by the Company to own beneficially more than 5% of the Common Stock, (ii) each director of The Guitammer Company, (iii) each of the executive officers of The Guitammer Company and (iv) all directors and executive officers of The Guitammer Company as a group.
 
 
 
Name and Address(1) of Beneficial Owner
 
 
Shares Beneficially Owned
   
Options and Warrants Beneficially Owned
   
Total Shares and Options Beneficially Owned
   
 
 Percentages(2)
 
                                 
Mark Luden President, CEO and Director
    5,943,110       13,213,223 (6)     19,156,333       21.02 %
                                 
Richard E. Conn, CFO and Treasurer
    35,206       855,629       1,090,835       1.38 %
                                 
Marvin Clamme Vice President
    6,397,230       5,297,166       11,694,396       14.06 %
                                 
Kenneth McCaw Director
    2,340,450       8,153,946       10,494,396       12.29 %
                                 
Walter J. Doyle(3) Director
    1,907,614       200,000       2,107,614       2.70 %
                                 
Christopher Doyle(4) 8234 Glencullen Ct. Dublin, OH 43017
    12,741,746 (4)     6,887,428       19,629,174       23.15 %
                                 
Thelma G. Gault 91 Shelby Street Eminence, KY 40019
    2,590,098       -       2,590,098       3.32 %
                                 
Julie E. Jacobs Trust c/o Francine I. Jacobs, Trustee 1105 Schrock Road  Suite 602 Columbus, OH 43229
    9,413,451       2,083,857       11,497,308       14.37 %
                                 
Gerald Jacobs(5) 1105 Schrock Road Suite 602 Columbus, OH 43229
    4,046,787       400,000       4,446,787       5.68 %
                                 
All Officers and Directors as a Group (5 Persons)
    16,623,610       27,919,964       44,543,374       42.09 %
 
(1)
Addresses for the officers and directors are the Company’s address.
(2)
The number of shares of Common Stock owned are those "beneficially owned" as determined under SEC regulations, including any shares of Common Stock as to which a person has sole or shared voting or investment power and any shares of Common Stock which the person has the right to acquire within 60 days through the exercise of any option, warrant or right. More than one person may be deemed to be a beneficial owner of the same securities. The percentage of beneficial ownership by any person as of a particular date is calculated by dividing the number of shares beneficially owned by such person, which includes the number of shares as to which such person has the right to acquire voting or investment power within 60 days, by the sum of the number of shares outstanding as of such date plus the number of shares as to which such person has the right to acquire voting or investment power within 60 days. Consequently, the denominator used for calculating such percentage may be different for each beneficial owner. As of December 31, 2013, there were 75,905,248 shares of Common Stock outstanding.
(3)
Includes shares held in The Walter J. Doyle Trust. Mr. Doyle is a minority shareholder in Forest Capital, LLC, which shares, options and warrants Christopher Doyle is deemed to beneficially own.
(4)
Christopher Doyle is the adult son of Walter J. Doyle and the majority shareholder in in Forest Capital, LLC, which shares, options and warrants he is deemed to beneficially own.
(5)
Includes shares held directly by Gerald Jacobs and warrants held by Standard Energy Company which Mr. Jacobs is deemed to beneficially own.
(6)
Includes 50,000 options owned by Nancy Luden, wife of Mark Luden.

 
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Item 13. Certain Relationships and Related Transactions and Director Independence.
 
Except for the transactions described below, none of our directors, officers or principal shareholders, or any associate or affiliate of the foregoing, have any interest, direct or indirect, in any transaction or in any proposed transactions, during the years ended December 31, 2013 and 2012.

In July of 2009, we entered into a Working Capital Loan and Consulting Agreement (the “Working Capital Loan”), with Forest Capital, LLC (“Forest”), which is controlled by Walter J. Doyle, a Director of the Company. Pursuant to the Working Capital Loan, Forest loaned us an aggregate of $250,000, which amount bore interest at the rate of 10% per annum. The principal amount of the loan was initially payable by us upon the earlier to occur of (a) the completion of a significant funding transaction or (b) December 31, 2009, provided that the Company could extend the loan to December 31, 2010, provided that we pay all of the accrued interest then due on the loan by December 31, 2009, and that we agree to increase the interest rate of the Working Capital Loan to 20% per annum, compounded monthly and payable annual. The Working Capital Loan was so extended and was due on demand. As of February 29, 2012, the balance due on this loan was $150,000. In consideration for Forest agreeing to the Working Capital Loan, we agreed to issue and in January 2010 issued to Forest 85.3 shares of Guitammer-Ohio which because of the Reorganization have been converted into an aggregate of 2,661,871 shares of the Company’s common stock (subsequently transferred to The Walter J. Doyle Trust) and granted 10-year options to purchase shares of Guitammer-Ohio which because of the Reorganization have been converted into options to purchase 655,326 shares of the Company’s Common Stock at an exercise price of $0.02 per share. Also, the Company’s directors, including Mr. Luden, Mr. McCaw and Mr. Clamme agreed to transfer and have each transferred to Forest options to purchase shares of Guitammer-Ohio which because of the Reorganization have been converted into options to purchase 2,014,971 shares of the Company’s Common Stock (a total of 6,044,914 shares) at an exercise price of $0.02 per share. Also, the Company agreed to provide Forest the right to appoint one member of the board of directors of the Company, which member is Mr. Doyle. On December 21, 2011, $100,000 of the principal and all interest due on the loan was converted to shares of the Company’s stock pursuant to the note conversion agreement. Also, the note was amended on December 21, 2011 reissued and now bears interest at a rate of 8%. The first interest payment was due on January 3, 2013 and was paid by issuing 49,562 shares of the Company’s stock. On January 27, 2014, the Guitammer Company (the Company) entered into a Note Restatement Agreement with a revised principal balance of $162,106.52, which is the sum of (a) $150,000, the original unpaid principal amount of the 2011 Note, plus (b) $12,106.52, which is the unpaid accrued interest on that original unpaid principal balance computed from January 1, 2013 through January 3, 2014, and which is being converted into unpaid principal as of January 3, 2014. All accrued and unpaid interest on the Note is payable on January 3, 2015, and all unpaid principal and all remaining accrued and unpaid interest on the Note is payable in full on January 3, 2016.
 
In May 2003, we borrowed $800,000 at 8% interest per annum from Thelma Gault (the “Gault Loan”) (a shareholder of the Company and owner of Eminence Speaker LLC, a manufacturing partner of the Company). The Gault Loan included a security interest over substantially all of our assets, and required that we needed Ms. Gault’s prior approval before incurring any additional debt. In connection with the Gault Loan, we granted Ms. Gault options to purchase shares of Guitammer-Ohio which because of the Reorganization have been converted into options to purchase an aggregate of 3,276,630 shares of our Common Stock. All of the options have an exercise price of $0.02 per share and have vested. The Gault Loan was originally due May 6, 2008.

 
30

 
 
The Gault Loan was amended in January 2008 to increase the interest rate to 10% per annum (beginning on May 6, 2008), provide for 72 monthly payments to be made on the loan starting in June 2008, to extend the due date of the loan until June 1, 2014, and to provide that in the event the Company obtains financing of over $4,000,000, the Company shall use commercially reasonable efforts to negotiate to use a portion of the funding to repay the Gault Note and that the Company shall use its commercially reasonable efforts to make yearly prepayments on the loan in an amount equal to 7.5% of the Company’s available cash on hand as of the end of the immediately preceding year. The amendment to the Gault Loan also added certain events of default under the loan including if Mark Luden is no longer active in the day-to-day operations of the Company, absent the written approval of a replacement by Ms. Gault.

On April 25, 2008 Ms. Gault signed an Intercreditor Agreement with the Director of Development of the State of Ohio, also a creditor of the Company, in which she agreed to share, paripassu, with the Director her security interest in the assets of the Company securing the Gault Loan.

In February 2009, the Gault Loan was amended again to subordinate the repayment of the loan to the repayment of the Credit Agreement described below. In November 2010, the Gault Loan was amended once again to subordinate the repayment of the loan to the repayment of the Julie E. Jacobs Trust’s and the Standard Energy Company’s loans described below. The outstanding balance on the Gault Loan as of December 31, 2013 was $584,352.

On March 9, 2009, we entered into a Credit Facilitation Agreement (the “Credit Agreement”) with Walter J. Doyle, as Trustee of the Walter J. Doyle Trust dated February 5, 1992, and Francine I. Jacobs, Trustee of the Revocable Trust created by Julie E. Jacobs under Agreement dated November 25, 2009 (collectively “Doyle and Jacobs”), both of whom were investors in the Company. Pursuant to the Credit Agreement, Doyle and Jacobs each agreed to guarantee 50% of a Merrill Lynch line of credit loan to the Company of $400,000, which loan carries a variable interest rate tied to the LIBOR rate. The amount loaned pursuant to the Credit Agreement was to be used to acquire inventory and finance accounts receivable. The loan is secured by a first priority security interest and lien on all of Guitammer property and assets. We agreed to pay Doyle and Jacobs an annual fee of 4% of the outstanding amount of the Credit Agreement, to sell to each of Doyle and Jacobs an aggregate of 20% of the then outstanding shares of Guitammer-Ohio for $1.00 per share, or 292 shares of Guitammer-Ohio each which because of the Reorganization have been converted into 9,112,152 shares of our Common Stock, an aggregate of 18,224,304 shares, and pay the legal fees associated with the Credit Agreement. On December 21, 2011, the annual fee that was due on the loans was converted to shares of the Company’s stock pursuant to the note conversion agreement.

Additionally, in connection with the Credit Agreement, we agreed to grant to certain of our key employees, directors and officers options to purchase shares of Guitammer-Ohio which because of the Reorganization were converted into options to purchase shares of our Common Stock, as follows:
 
·
Ken McCaw – Options to purchase 3,744,720 shares of Common Stock;
·
Marvin Clamme – Options to purchase 3,744,720 shares of Common Stock; and
·
Mark Luden – Options to purchase 4,992,960 shares of Common Stock.

 
31

 
 
All of the options have an exercise price of $0.02 per share and have vested.

The Credit Agreement is due and payable on demand. The balance due of the Credit Agreement as of December 31, 2013 was $396,448.

On April 7, 2010 the Julie E. Jacobs Trust (“Jacobs Trust”) loaned us $100,000. The loan was due on June 7, 2010 but has not been paid. The Note bore interest at the rate of 30% per annum and was payable on demand. As additional consideration for the loan, the Company agreed to issue to the Jacobs Trust Warrants to purchase 125,003 shares of our Common Stock post- Reorganization at $0.005 per share at the time of a Company IPO. On December 21, 2011, the interest due on the loan was converted to shares of the Company’s stock pursuant to the note conversion agreement. Also, the note was amended on December 21, 2011 reissued and now bears interest at a rate of 8%. The first interest payment was due on January 3, 2013 and was paid by issuing 33,042 shares of the Company’s stock. On January 27, 2014, the Company entered into a Note Restatement Agreement with the Julie Jacobs Trust with a revised principal balance of $108,071.01, which is the sum of (a) $100,000, the original unpaid principal amount of the 2011 Note, plus (b) $8,071.01, which is the unpaid accrued interest on that original unpaid principal balance computed from January 1, 2013 through January 3, 2014, and which is being converted into unpaid principal as of January 3, 2014. All accrued and unpaid interest on the Note is payable on January 3, 2015, and all unpaid principal and all remaining accrued and unpaid interest on the Note is payable in full on January 3, 2016.

On October 5, 2010 the Standard Energy Company loaned us $100,000. Standard Energy Company is controlled by Gerald Jacobs, a substantial shareholder of the Company. The loan bore interest at the rate of 10% per annum, is unsecured and was payable September 30, 2011. On December 21, 2011, the principal and interest due on the loan was converted to shares of the Company’s stock pursuant to the note conversion agreement.

On October 5, 2010 the Company issued its Promissory Note payable to Walter J. Doyle Trust in the amount of $25,000 to evidence a loan made to the Company that date. The note bore interest at the rate of 10% per annum and was due September 30, 2011. On December 21, 2011, the principal and interest due on the loan was converted into 112,108 shares of the Company’s Common Stock.

On November 12, 2010 the Company arranged an inventory financing agreement with the Walter J. Doyle Trust and the Julie E. Jacobs Trust, for an aggregate of $300,000 and a monthly interest rate of 2%. The loan was evidenced by two-$150,000 promissory notes payable to the lenders (one of which is the Standard Energy Company) and secured by a first lien on all of the assets of the Company. The notes were due on October 14, 2011. On December 21, 2011, the principal and interest on the loan was converted into 1,500,456 shares of the Company’s Common Stock.
 
 Director Independence
 
In the opinion of the Board of Directors, no Director may be deemed independent.
 
Item 14. Principal Accounting Fees and Services.

   
Year ending
   
Year ending
 
   
December 31,
2013
   
December 31,
2012
 
Audit and review fees
  $ 61,000     $ 61,000  
Audit-related Fees
    -       -  
Tax fees
    -       -  
All other fees
    -       -  

 
32

 

PART IV
 
Item15. Exhibits, Financial Statement Schedules.

1. Consolidated Financial Statements.

The following consolidated financial statements of The Guitammer Company and subsidiary, are submitted as a separate section of this report (See F-pages) and are incorporated by reference in Item 8:

F1
- Report of Independent Registered Public Accounting Firm
F2
- Consolidated Balance Sheets as of December 31, 2013 and 2012
F3
- Consolidated Statements of Operations for the years ended December 31, 2013 and 2012
F4
- Consolidated Statement of Changes in Stockholders' Deficit for the years ended December 31, 2013 and 2012
F6
- Consolidated Statements of Cash Flows for the years ended December 31, 2013 and 2012
F7
- Notes to Consolidated Financial Statements

All schedules are omitted because they are either not required or not applicable or the required information is shown in the Consolidated Financial Statements or Notes thereto.
 
 
33

 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
 
To the Board of Directors and Stockholders of
The Guitammer Company
 
We have audited the accompanying consolidated balance sheets of The Guitammer Company (the Company) as of December 31, 2013 and 2012, and the related consolidated statements of operations, changes in stockholders’ deficit, and cash flows for each of the years in the two-year period ended December 31, 2013 and 2012. The Guitammer Company’s management is responsible for these financial statements. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. The company is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audit included consideration of internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of The Guitammer Company as of December 31, 2013 and 2012 and the results of its operations and its cash flows for each of the years in the two-year period ended December 31, 2013 and 2012 in conformity with accounting principles generally accepted in the United States of America.

The accompanying consolidated financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 2 to the financial statements, the Company has suffered recurring losses from operations and has a net capital deficiency that raises substantial doubt about its ability to continue as a going concern. Management's plans in regard to these matters are also described in Note 2. The financial statements do not include any adjustments that might result from the outcome of these uncertainties.
 
/s/ Schneider Downs & Co., Inc.

Columbus, Ohio
March 13, 2014
 
To the Board of Directors and Stockholders of
The Guitammer Company
 
 
F-1

 
 
THE GUITAMMER COMPANY
 
CONSOLIDATED BALANCE SHEETS
 
   
December 31,
   
December 31,
 
   
2013
   
2012
 
ASSETS
           
Current assets
           
Cash and cash equivalents
  $ 140,231     $ 79,136  
Accounts receivable, net
    62,505       21,011  
Inventory
    443,761       629,251  
Prepaid expenses and other current assets
    6,141       131,639  
Total current assets
    652,638       861,037  
                 
Property and equipment, net
    127,186       12,208  
Deferred financing costs, net
    38,335       58,336  
Other assets
    21,472       28,780  
Total Assets
  $ 839,631     $ 960,361  
                 
LIABILITIES AND STOCKHOLDERS' DEFICIT
               
Current liabilities
               
Line of credit
  $ 39,523     $ 39,523  
Accounts payable
    533,438       742,451  
Accrued expenses
    376,188       459,168  
Deferred revenue
    68,823       129,385  
Current portion of long-term debt - related parties
    584,352       517,004  
Current portion of long-term debt - non-related parties
    559,987       554,124  
Total current liabilities
    2,162,311       2,441,655  
                 
Long-term debt, net of current portion - related parties
    250,000       317,348  
Long-term debt, net of current portion - non related parties
    302,479       391,018  
Total Liabilites
    2,714,790       3,150,021  
                 
Commitments
    -       -  
                 
Stockholders' deficit
               
Common stock, par value of $.001, 150,000,000 shares authorized; 77,905,248 and 68,779,482 shares issued and outstanding at December 31, 2013 and December 31, 2012, respectively
    77,906       68,780  
Additional paid-in capital
    7,253,730       5,641,492  
Accumulated deficit
    (9,206,795 )     (7,899,932 )
Total Stockholders' deficit
    (1,875,159 )     (2,189,660 )
Total Liabilities and Stockholders' deficit
  $ 839,631     $ 960,361  
 
See accompanying Notes to Consolidated Financial Statements.

 
F-2

 

THE GUITAMMER COMPANY

CONSOLIDATED STATEMENTS OF OPERATIONS
 
   
Year Ended December 31,
 
   
2013
   
2012
 
             
Total revenue
  $ 1,917,300     $ 2,132,624  
                 
Cost of goods sold
    1,106,269       1,282,168  
Gross profit
    811,031       850,456  
                 
Operating expenses
               
General and administrative
    1,727,180       1,568,067  
Research and development
    197,006       75,474  
      1,924,186       1,643,541  
                 
Loss from operations
    (1,113,155 )     (793,085 )
                 
Other income (expense)
               
Interest expense
    (193,776 )     (278,928 )
Interest income
    68       45  
      (193,708 )     (278,883 )
                 
Loss before provision for income taxes
    (1,306,863 )     (1,071,968 )
                 
Provision for income taxes
    -       -  
Net loss attributable to common stockholders
  $ (1,306,863 )   $ (1,071,968 )
                 
Basic and diluted loss per share
  $ (0.02 )   $ (0.02 )
                 
Basic and diluted weighted average common shares outstanding
    73,712,472       64,861,800  
 
See accompanying Notes to Consolidated Financial Statements.

 
F-3

 
 
THE GUITAMMER COMPANY

CONSOLIDATED STATEMENT OF CHANGES  IN STOCKHOLDERS' DEFICIT

YEARS ENDED DECEMBER 31, 2013 AND 2012
 
               
Additional
             
    Common Stock    
Paid-in
   
Accumulated
       
   
Shares
   
Amount
   
Capital
   
Deficit
   
Total
 
Balance, January 1,  2012
    56,428,039     $ 56,428     $ 3,076,666     $ (6,827,964 )   $ (3,694,870 )
                                         
Common stock and warrants issued in connection with debt retirement
    4,319,906       4,321       527,173       -       531,494  
                                         
Employee stock options issued vesting over 3 years
    -       -       41,002       -       41,002  
                                         
Warrants issued in connection with debt requirements
    -       -       134,741       -       134,741  
                                         
Common Stock and warrants issued for services
    760,331       760       182,479       -       183,239  
                                         
Options exercised for common stock purchase
    531,206       531       1,171       -       1,702  
                                         
Common stock and warrants issuance
    6,740,000       6,740       1,678,260       -       1,685,000  
                                         
Net loss
    -       -       -       (1,071,968 )     (1,071,968 )
Balance, December 31, 2012
    68,779,482     $ 68,780     $ 5,641,492     $ (7,899,932 )   $ (2,189,660 )
                                         
Common stock and warrants issued to retire accrued interest
    82,604       82       20,569       -       20,651  
                                         
Employee stock options issued vesting over 3 years
    -       -       153,455       -       153,455  
                                         
Common stock and warrants issued for services
    949,500       950       183,821       -       184,771  
                                         
Options/warrants exercised for common stock purchase
    906,162       906       11,581       -       12,487  
                                         
Common stock and warrants issuance
    7,187,500       7,188       1,242,812       -       1,250,000  
                                         
Net loss
    -       -       -       (1,306,863 )     (1,306,863 )
Balance, December 31, 2013
    77,905,248     $ 77,906     $ 7,253,730     $ (9,206,795 )   $ (1,875,159 )
 
See accompanying Notes to Consolidated Financial Statements.
 
 
F-4

 
 
THE GUITAMMER COMPANY

CONSOLIDATED STATEMENTS OF CASH FLOWS
 
   
Year ended December 31,
 
   
2013
   
2012
 
Cash flows from operating activities
           
Net loss
  $ (1,306,863 )   $ (1,071,968 )
Adjustments to reconcile net loss to net cash used in operating activities
               
Depreciation and patent amortization
    31,623       12,965  
Amortization of deferred financing fees
    20,001       21,372  
Employee stock options
    153,455       41,002  
Stock and warrants issued for services
    184,771       180,989  
Warrants issued in connection with debt requirements
    -       134,741  
Change in fair value of warrant liability
    (20,441 )     (54,600 )
                 
Changes in assets and liabilities
               
Accounts receivable
    (41,494 )     (19,892 )
Inventory
    185,490       (573,024 )
Prepaid expenses
    125,498       (64,807 )
Accounts payable and accrued expenses
    (250,901 )     13,612  
Deferred revenue
    (60,562 )     (69,854 )
Net cash used in operating activities
    (979,423 )     (1,449,464 )
                 
Cash flows from investing activities
               
Purchase of property and equipment
    (139,293 )     (3,850 )
Net cash used in investing activities
    (139,293 )     (3,850 )
                 
Cash flows from financing activities
               
Proceeds from stock and warrants
    1,250,000       1,685,000  
Proceeds from options exercised
    12,487       1,702  
Proceeds from debt
    -       312  
Payment of debt
    (82,676 )     (209,696 )
                 
Net cash provided by financing activities
    1,179,811       1,477,318  
                 
Net increase in cash and cash equivalents
    61,095       24,004  
Cash and cash equivalents, beginning of year
    79,136       55,132  
Cash and cash equivalents, end of year
  $ 140,231     $ 79,136  
                 
Supplemental disclosure of cash flow information
               
Cash paid during the period for
               
Interest
  $ 176,734     $ 183,462  
Income taxes
  $ -     $ -  
                 
Supplemental disclosure of non-cash investing and financing activities
               
Issuance of common stock in connection with debt retirement
  $ 20,651     $ 531,494  
Issuance of common stock and warrants for professional services
  $ 184,771     $ 183,239  
Increase in deferred financing costs in connection with debt refinancing
  $ -     $ 35,183  
 
See accompanying Notes to Consolidated Financial Statements.

 
F-5

 
 
1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Description of Business
The financial information presented represents The Guitammer Company (the “Company”) originally incorporated on March 6, 1990, under the laws of the State of Ohio, and then re-domiciled to Nevada on May 18, 2011.

In April 2011, the Board of Directors approved a resolution to create a holding company to own 100% of the Ohio Company (“Guitammer-Ohio”). The holding company is incorporated in the State of Nevada and has 150 million authorized common shares. Existing shareholders of Guitammer-Ohio received 31,206 shares in the holding company for each share they owned, resulting in a total of 50,001,374 shares of Common Stock, of Guitammer-Nevada evidencing the same proportional interest in Guitammer-Nevada as they held in Guitammer-Ohio. The per share numbers and the per share amounts in the financial statements and the notes to the financial statements reflect the retroactive application of our stock split.
 
The Company is involved in the design and distribution of a low frequency audio transducer branded as the original ButtKicker® products. The Company, headquartered in Ohio, sells products internationally.

Basis of Presentation
All significant inter-company transactions and accounts have been eliminated in consolidation.
 
Use of Estimates
The preparation of consolidated financial statements in conformity with accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, the disclosures of contingent assets and liabilities at the date of the consolidated financial statements and the reported amounts of revenues and expenses during the reporting periods. Actual results could differ from those estimates.
 
Cash and Cash Equivalents
The Company considers all highly liquid debt instruments and other short-term investments with an initial maturity of three months or less to be cash equivalents.

The Company maintains cash and cash equivalent balances at a financial institution that is insured by the Federal Deposit Insurance Corporation, subject to certain limitations.

Accounts Receivable
Accounts receivable are carried at cost less an allowance for doubtful accounts. The allowance for doubtful accounts is established through provisions charged against income and is maintained at a level believed adequate by management to absorb estimated bad debts based on current economic conditions.

Accounts receivable are uncollateralized customer obligations due under normal trade terms generally requiring payment within 30 days from the invoice date. The Company recorded an allowance of approximately $4,600 at December 31, 2013 and December 31, 2012.

 
F-6

 
 
1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)
 
Inventory
Inventory, consisting of finished goods, is stated at the lower of cost or market. Cost is determined using the weighted average method. Inventory that is determined to be obsolete or not sellable is expensed immediately. The Company recorded a reserve for obsolete items of $10,415 at December 31, 2013 and December 31, 2012.
 
Property and Equipment, net
Property and equipment are recorded at cost less accumulated depreciation. Expenditures for major additions and improvements are capitalized, while minor replacements, maintenance, and repairs and maintenance are charged to expense as incurred. Leasehold improvements are amortized over the shorter of the assets’ economic lives or the lease term. Depreciation is provided using the straight-line method over the estimated useful lives of the assets as follows:

Equipment and electronics
2 - 7 years
Vehicles
4 years
Furniture and fixtures
7 years
Leasehold improvements
Shorter of lease terms or 7 years
 
Deferred Financing costs, net
Deferred financing costs are recorded at cost less accumulated amortization. Amortization is provided using the straight-line method over the life of the loan for which the financing costs were incurred.

Impairment of Long-Lived Assets
Long-lived assets to be held and used are reviewed for impairment whenever events or circumstances indicate that the carrying value of such assets may not be recoverable. Determination of recoverability is generally based on an estimate of undiscounted cash flows resulting from the use of the asset and its eventual disposition. If the evaluation indicates that the carrying amount of an asset is not recoverable from our undiscounted cash flows, then an impairment loss is measured by comparing the carrying amount of the asset to its fair value.

Revenue Recognition
The Company recognizes revenue from the sale of its products when persuasive evidence of an arrangement exists, delivery has occurred or services have been rendered, the fee is fixed and determinable, and collectability is reasonably assured.

Deferred Revenue
The Company received prepayment for products from some of its customers as the Company requires prepayment before goods are shipped to all international customers. As of December 31, 2013 and December 31, 2012 the Company had deferred revenue of $68,823 and $129,385, respectively. The Company recognizes revenue and decreases deferred revenue in accordance with the revenue recognition policy.

 
F-7

 
 
1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Income Taxes
Prior to the creation of the Nevada holding company formed on May 18, 2011, the Company had elected S Corporation status for Federal and Ohio state income tax purposes. Under these elections, the Company’s taxable income was included on the stockholders individual income tax returns, and the Company made no provision for Federal and State income tax. Effective with the Company redomiciling to Nevada on May 18, 2011, the Company elected C Corporation status for both Federal and State income tax purposes.

There were no uncertain tax positions at December 31, 2013 or December 31, 2012, as the Company’s tax positions for open years meet the recognition thresholds of more likely than not to be sustained upon examinations. When necessary, the Company would accrue penalties and interest related to unrecognized tax benefits as a component of income tax expense. Tax returns for the years 2010 through 2012 are currently open to examination. Tax returns prior to 2010 are no longer subject to examination by tax authorities.

Fair Value of Financial Instruments
The Company measures and discloses the estimated fair value of financial assets and liabilities using the fair value hierarchy prescribed by U.S. generally accepted accounting principles. The fair value hierarchy has three levels, which are based on reliable available inputs of observable data. The hierarchy requires the use of observable market data when available. The levels are defined as follows:

Level 1 – quoted prices for identical instruments in active markets;
 
Level 2 – quoted prices for similar instruments in active markets; quoted prices for identical or similar instruments in markets that are not active; and model derived valuations in which significant inputs and significant value drivers are observable in active markets; and
 
Level 3 – fair value measurements derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable.
 
The carrying amount reported in the balance sheets for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate fair value because of the immediate or short-term maturity of these financial instruments. The fair value of the long term debt and revolving line of credit at December 31, 2013 and December 31, 2012 approximated the carrying amount based on interest rates that were close to market rates or being close to maturity and were determined on a Level 2 measurement.
 
The Black-Scholes valuation model is used to estimate the fair value of the warrants. The significant assumptions considered by the model were the remaining term of the warrants, the fair value per share stock price of $.17 and $.16, a risk free treasury rate for 1.5 years and 2.5 years of .260% and .305% at December 31, 2013 and December 31, 2012, respectively and an expected volatility of 60%. At December 31, 2013 and December 31, 2012, the fair value of warrants were determined on a Level 2 measurement.

 
F-8

 

1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Advertising
Costs of advertising and marketing are expensed as incurred including the cost of making commercials. Advertising and marketing costs were $239,521 and $72,971 for the years ending December 31, 2013 and 2012, respectively.

Shipping and Handling
Shipping and handling costs of approximately $124,204 and $154,500 for the years ending December 31, 2013 and 2012, respectively, are included in general and administrative expenses in the statements of operations.

Research and development costs
The costs of research and development activities are expensed when incurred.

Earnings (Loss) Per Share of Common Stock
Earnings (loss) per common share is computed using the weighted average number of common shares outstanding. Diluted earnings per share (EPS) include additional dilution from common stock equivalents, such as stock issuable pursuant to the exercise of stock options and warrants. Common stock equivalents were not included in the computation of diluted earnings per share when the Company reported a loss because to do so would be antidilutive for periods presented. Anti-dilutive securities not included in net loss per share calculations for the years presented include:
 
   
December 31,
   
December 31,
 
   
2013
   
2012
 
             
Potentially dilutive securities:
           
Outstanding time-based stock options
    40,761,505       44,725,371  
Outstanding time-based warrants
    18,154,428       11,273,178  

Stock Based Compensation
Share-based compensation is measured as the fair value of the award at its grant date based on the estimated number of awards that are expected to vest and is recorded over a defined service period. Compensation expense is recognized based on the estimated grant date fair value method using a Black-Scholes valuation model. It is the Company’s policy to recognize expense using the straight-line method over the vesting period.

Reclassifications
Certain reclassifications have been made to the prior period consolidated financial statements to conform to the current period presentation.

Recently Issued Accounting Standards
In February 2012, the FASB issued ASU No. 2012-02, Intangibles--Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment. This ASU states that an entity has the option first to assess qualitative factors to determine whether the existence of events and circumstances indicates that it is more likely than not that the indefinite-lived intangible asset is impaired. If, after assessing the totality of events and circumstances, an entity concludes that it is not more likely than not that the indefinite-lived intangible asset is impaired, then the entity is not required to take further action. However, if an entity concludes otherwise, then it is required to determine the fair value of the indefinite-lived intangible asset and perform the quantitative impairment test by comparing the fair value with the carrying amount in accordance with Codification Subtopic 350-30, Intangibles--Goodwill and Other, General Intangibles Other than Goodwill.

 
F-9

 
 
1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (continued)

Under the guidance in this ASU, an entity also has the option to bypass the qualitative assessment for any indefinite-lived intangible asset in any period and proceed directly to performing the quantitative impairment test. An entity will be able to resume performing the qualitative assessment in any subsequent period. The amendments in this ASU are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements and related disclosures.

In February 2013, the FASB issued ASU No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income. The update does not change the current requirements for reporting net income or other comprehensive income in financial statements. However, the update requires an entity to provide information about the amounts reclassified out of accumulated other comprehensive income by component. In addition, an entity is required to present, either on the face of the statement where net income is presented or in the notes, significant amounts reclassified out of accumulated other comprehensive income by the respective line items of net income but only if the amount reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period. For other amounts that are not required under U.S. GAAP to be reclassified in their entirety to net income, an entity is required to cross-reference to other disclosures required under U.S. GAAP that provide additional detail about those amounts. The amendments are effective prospectively for reporting periods beginning after December 15, 2012. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements or required disclosures.

2 - GOING CONCERN
 
The Company has incurred net losses, negative cash flows from operating activities, and has an accumulated deficit of approximately $9,200,000 at December 31, 2013. In addition, at December 31, 2013 the Company had a cash balance of approximately $140,000 and working capital deficiency of approximately $1,510,000. The Company has relied upon cash from its financing activities to fund its ongoing operations as it has not been able to generate sufficient cash from its operating activities in the past and there is no assurance it will be able to do so in the future. Unless the Company can obtain additional cash resources, these factors raise substantial doubt about the Company’s ability to continue as a going concern. The consolidated financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty.
 
 
F-10

 
 
2 - GOING CONCERN (continued)

The Company needs additional capital to fund current working capital requirements, ongoing debt service and to repay its obligations that are maturing over the upcoming twelve month period. Management plans to increase revenues and to control operating expenses in order to reduce losses from operations. Additionally, the Company will continue to seek equity and/or debt financing in order to enable the Company to meet its financial obligations until it achieves profitability. The Company may not be able to obtain this additional financing on acceptable terms or at all.

3 - PROPERTY AND EQUIPMENT, NET

   
December 31,
   
December 31,
 
   
2013
   
2012
 
Equipment and electronics
  $ 179,659     $ 108,755  
Vehicles
    35,043       -  
Furniture and fixtures
    20,257       20,257  
Leasehold improvements
    12,313       12,313  
      247,272       141,325  
                 
Less accumulated depreciation
    (120,086 )     (129,117 )
Property and equipment, net
  $ 127,186     $ 12,208  
 
Depreciation expense for the years ended December 31, 2013 and 2012 was $24,315 and $5,657, respectively.

4 - DEFERRED FINANCING COSTS, NET

   
December 31,
   
December 31,
 
   
2013
   
2012
 
Deferred financing costs
  $ 139,990     $ 139,990  
Less Accumulated Amortization
    (101,655 )     (81,654 )
Deferred financing costs, net
  $ 38,335     $ 58,336  

Amortization expense for deferred financing costs was $20,001 and $21,372 for the years ended December 31, 2013 and 2012 respectively. In December 2012, the Ohio Innovation Loan was modified and the Company incurred approximately $35,000 in financing costs which will be amortized over the remaining life of the loan.
 
 
F-11

 
 
5 - LINE OF CREDIT

The Company has entered into an unsecured line of credit arrangement with Key Bank, which carries a maximum possible loan balance of $40,000 at an annual interest rate of 6.25% and is due on demand. As of December 31, 2013 and December 31, 2012, the Company had borrowed $39,523.

6 - ACCRUED EXPENSES

Accrued expenses consisted of the following at December 31, 2013 and December 31, 2012:

   
December 31,
   
December 31,
 
   
2013
   
2012
 
Accrued payroll
  $ 9,471     $ 36,118  
Accrued interest
    160,398       184,008  
Warrant liability
    159,330       179,771  
Miscellaneous accrued expenses
    46,989       59,271  
    $ 376,188     $ 459,168  

As more fully described in footnote 8, the Company has recorded a warrant liability of $159,330 and $179,771 as of December 31, 2013 and December 31, 2012, respectively, which is based on the Black-Scholes valuation model to estimate the fair value of the warrants. The significant assumptions considered by the model were the remaining term of the warrants, the fair value per share stock price of $.17 and $.16, a risk free treasury rate for 1.5 years and 2.5 years of .260% and .305% at December 31, 2013 and December 31, 2012, respectively and an expected volatility of 60%.
 
 
F-12

 
 
7 - DEBT
 
Debt payable to related parties is as follows:
 
    December 31,    
December 31,
 
   
2013
   
2012
 
             
Note payable to Forest Capital, an affiliate of the Walter J. Doyle Trust, a stockholder, in the original amount of $250,000 at an annual interest rate of 10%. Effective December 13, 2009, the annual interest rate increased to 20%. On December 21, 2011, $100,000 of the note was converted to shares of stock at a price of $.25 per share and the note was amended decreasing the annual interest rate to 8% with interest payable annually on January 3rd and with the principal balance due on January 3, 2014. The note was extended on January 27, 2014 to January 3, 2016 and the interest due at January 3, 2014 was included in the new note balance of $162,107. In connection with the note extension, 324,000 warrants to purchase stock at $0.24 per share were issued in return for the agreement to extend the note to January 3, 2016.
  $           150,000     $           150,000  
                 
Note payable to Julie E. Jacobs Trust in the original amount of $100,000 at an annual interest rate of 20%. Effective September 26, 2010, the annual interest rate increased to 30% with the note payable on demand. On December 21, 2011, note was amended decreasing the annual interest rate to 8% with interest payable annually on January 3rd and with the principal balance due on January 3, 2014. The note was extended on January 27, 2014 to January 3, 2016 and the interest due at January 3, 2014 was included in the new note balance of $108,071. In connection with the note extension 216,000 warrants to purchase stock at $0.24 per share were issued in return for the agreement to extend the note to January 3, 2016.
    100,000       100,000  
                 
Note payable to Thelma Gault, a stockholder, in the original amount of $800,000 at an interest rate of 10%. The loan is collateralized by all assets of the Company, and on April 25, 2008 signed an agreement in which her collateralization is shared with the State of Ohio. On November 18, 2010, Thelma Gault signed an agreement subordinating up to $700,000 of debt to the Walter Doyle Trust and the Julie Jacobs Trust and to Standard Energy through the Julie Jacobs Trust. Note is due on June 1, 2014.
    584,352       584,352  
                 
Total debt payable to related parties   $ 834,352     $ 834,352  
Less current portion of debt payable to related parties
    584,352       517,004  
Long term debt payable to related parties
  $ 250,000     $ 317,348  

 
F-13

 

7 - DEBT (Continued)
 
   
December 31,
    December 31,
   
2013
   
2012
Other debt is as follows:          
Note payable to Ohio Innovation Loan Fund at an interest rate of 8%. Monthly payments of principal, interest, escrow, and service fees are based on the loan agreement. The loan is collateralized by all assets of the Company, and this collateralization is shared with the Thelma Gault per agreement signed on April 25, 2008. On November 29, 2010, The Director of Development for the State of Ohio signed an agreement subordinating up to $700,000 of debt to the Walter Doyle Trust and the Julie Jacobs Trust and to Standard Energy through the Julie Jacobs Trust. On December 1, 2012, Note was modified extending the due date to November 2015.
  $ 391,018     $ 472,771  
                 
Notes payable to Merrill Lynch in the original amount of $400,000, with interest payable at Libor plus .56%. In addition, this debt is guaranteed 50% each by the Walter J. Doyle Trust and the Julie E. Jacobs Trust. As compensation for their guarantees, the trusts receive 4% per annum and share a first position lien on all assets. The note is due on demand.
    396,448       397,371  
                 
Notes payable to four different investors in the original amount of $250,000 at an interest rate of 12%. On January 31, 2012, all of these notes except for a $75,000 note were converted to shares of stock at a price of $.25 per share. The $75,000 note was due June 30, 2012 and is now considered due on demand.
    75,000       75,000  
                 
Other debt   $ 862,466     $ 945,142  
Less current portion of debt payable to non-related parties     559,987       554,124  
Long term debt payable to non-related parties   $ 302,479     $ 391,018  
                                                                                                                                                                                                  
The principal maturities of the notes payable for the next five years and in the aggregate are as follows:

   
Year ending
 
   
December 31,
 
2014
  $ 1,144,339  
2015
    302,479  
2016
    250,000  
2017
    -  
2018
     -  
    $ 1,696,818  
 
The Company is not in compliance with certain debt covenants and has not received waivers from the lender. As a result, the note payable with an outstanding balance of $75,000 is due on demand and is classified as current in the accompanying balance sheets.

 
F-14

 
 
7 - DEBT (Continued)
 
Conversion of debt
During the year ended December 31, 2013 and the year ended December 31, 2012, certain debt instruments were converted to equity. Prior to conversion, some of these debt instruments were modified to include a debt conversion feature. Based on the terms of the transactions, these modifications and conversion were treated as equity transactions.

The following table lists debt that was converted during the year ended December 31, 2013:
 
Conversion of Debt Table  
   
Debt
   
Accrued Interest
   
Total
   
Stock issued
 
Note Converted
 
Extinguished
   
Extinguished
   
Extinguished
   
Shares
 
Forest Capital accrued interest on note due January 3, 2014
  $ -     $ 12,391     $ 12,391       49,562  
                                 
Julie E. Jacobs Trust accrued interest on note due January 3, 2014
    -       8,260       8,260       33,042  
                                 
    $ -     $ 20,651     $ 20,651       82,604  
 
 
F-15

 
 
7 - DEBT (Continued)

The following table lists debt that was converted during the year ended December 31, 2012:
 
Conversion of Debt Table  
   
Debt
   
Accrued Interest
   
Total
   
Stock issued
 
Note Converted
 
Extinguished
   
Extinguished
   
Extinguished
   
Shares
 
Eric Roy Note due June 30, 2012
  $ 39,623     $ 4,358     $ 43,981       867,434  
                                 
John Huston Note due June 30, 2012
    39,622       2,774       42,396       169,583  
                                 
Andrea Levenson Note due June 30, 2012
    39,622       2,774       42,396       169,583  
                                 
Gus Van Sant Note due June 30, 2012
    39,622       2,774       42,396       169,583  
                                 
Walter J. Doyle Note due June 30, 2012
    39,622       2,774       42,396       169,583  
                                 
Walter J. Doyle Note due June 30, 2012
    118,867       8,321       127,188       508,751  
                                 
Carl Generes Note due February 23, 2012
    35,000       -       35,000       1,642,421  
                                 
Standard Energy additional interest on note converted December 21, 2011
    -       3,541       3,541       14,163  
                                 
Walter Doyle Trust additional accured interest on note converted December 21, 2011
    -       1,466       1,466       5,867  
                                 
Forest Capital additional accrued interest on note converted December 21, 2011
    -       23,234       23,234       92,938  
                                 
Joseph Albert note due on demand converted June 8, 2012
    85,000       -       85,000       340,000  
                                 
John Robison note due on demand converted June 22, 2012
    42,500       -       42,500       170,000  
    $ 479,478     $ 52,016     $ 531,494       4,319,906  
 
 
F-16

 
 
8 - STOCKHOLDERS’ DEFICIENCY

Stock Sales
During the year ended December 31, 2013, the company sold 7,187,500 shares of stock and warrants (one share of stock and one warrant equals one unit) as part of a private placement memorandum; 1,000,000 of the units were sold for $.25 per unit with the stock warrants exercisable at $.36 per share, 250,000 of the units were sold for $.20 per unit with the stock warrants exercisable at $.24 per share and 5,937,500 of the units were sold to existing private placement investors for $.16 per unit with the stock warrants exercisable at $.24 per share. Additionally, stock options and warrants were exercised for the purchase of 906,162 shares at a purchase price ranging from $.0032 to $.021 per share. During the year ended December 31, 2012, the Company sold 6,740,000 shares of stock and warrants as part of a private placement memorandum for $.25 per share. Additionally, stock options were exercised for the purchase of 531,206 shares at $.0032 per share. The stock warrants were issued as a part of stock sales and are exercisable at $.36 per share. The total cash raised was $1,250,000 and $1,685,000 for the years ended December 31, 2013 and December 31, 2012, respectively.

Options
On February 1, 2012, the Board approved and granted 600,000 stock options to three of its employees, with an exercise price of $.25 per share with a vesting schedule of 60% on the first anniversary of the grant, 20% on the second anniversary of the grant and the final 20% on the third anniversary of the grant. On November 26, 2012, the Board approved and granted 3,000,000 stock options to the Company’s president and CEO, with an exercise price of $.25 per share with a vesting schedule of 33 and 1/3% on the first anniversary of the grant, 33 and 1/3% on the second anniversary of the grant and the final 33 and 1/3% on the third anniversary of the grant. The following table summarizes the activity for all stock options:
 
   
Number
of Options
   
Range of
 Exercise Price
   
Weighted
Average
Exercise Price
   
Weighted
Average
Remaining Contractual
Term in Years
   
Weighted
Average
Grant Date
Fair Value
 
Outstanding options as of January 1, 2012
    42,068,497     $ .00320 -$.02131     $ .01664       6.34     $ .01301  
Options granted
    3,600,000     $ .25000     $ .25000       9.77     $ .22534  
Options cancelled/expired
    (411,920 )   $ .00320- .02131     $ .01006       1.88     $ .00584  
Options exercised
    (531,206 )   $ .00320     $ .00320       6.12     $ .01844  
Outstanding options as of December 31, 2012
    44,725,371     $ .00320 -$.25000     $ .01993       6.08     $ .03561  
Options granted
    -                                  
Options cancelled/expired
    (3,370,248 )   $ .02131     $ .02131       -     $ .01168  
Options exercised
    (593,618 )   $ .00320 - .02131     $ .01819       5.78     $ .02433  
Outstanding options as of December 31, 2013
    40,761,505     $ .00320 -$.25000     $ .03704       5.55     $ .03285  

 
F-17

 

8 - STOCKHOLDERS’ DEFICIENCY (continued)
 
The following table provides information about options under the Plan that are outstanding and exercisable as of December 31, 2013:
 
     
Options Outstanding
 
 
 
Exercise Price
   
As of December 31, 2013
 
Weighted
Average
Contractual
Life
Remaining
 
Options
Exercisable
As of  December
31, 2013
 
$ .00320       10,056,677  
5.76 years
    10,056,677  
$ .02131       27,104,828  
5.05 years
    27,104,828  
$ .25000       3,600,000  
8.77 years
    1,360,000  
          40,761,505         38,521,505  
 
Included in the above table are 6,791,614 options to non-employees and 33,969,891 to officers, directors and employees of the Company.
 
Warrants
The Company has 18,154,428 and 11,273,178 warrants outstanding as of December 31, 2013 and December 31, 2012, respectively. For the year ended December 31, 2013; 7,187,500 warrants were issued in connection with the sale of common stock and the Company issued 717,500 warrants in exchange for services. For the year ended December 31, 2012; 6,740,000 warrants were issued in connection with the sale of common stock, 656,250 warrants were issued with an exercise price of $.005 relating to the terms of certain debt instruments and the Company also issued 680,000 warrants in exchange for services. The expiration date of 225,006 warrants was extended to July, 2014 and reduced by 6 to 225,000 warrants as a part of a debt to stock conversion agreement.

On October 18, 2013, the Company extended any unexpired Common Stock Purchase Warrants for one additional year for all unexpired warrants issued in connection with investments in the PPM and the follow-up PPM.
 
This table summarizes the activity for all warrants:
 
 
F-18

 
 
8 -   STOCKHOLDERS’ DEFICIENCY (continued)

   
Number of
   
Exercise
   
   
Warrants
   
Price
 
Expiration Date
Outstanding Warrants from
             
January 1, 2011
    1,291,928     $ .02131  
July, 2015
Warrants Granted
    400,000     $ .36000  
October, 2014
      400,000     $ .36000  
November, 2014
      200,000     $ .36000  
December, 2014
      225,000     $ .25000  
July, 2014
Outstanding Warrants from
          $ .02131-  
Expiration dates
December 31, 2011
    2,516,928     $ .36000  
As listed above
Warrants Granted
    312,500     $ .00500  
May, 2014
      80,000     $ .36000  
January, 2014
      900,000     $ .36000  
January, 2015
      80,000     $ .36000  
February, 2014
      200,000     $ .36000  
February, 2015
      80,000     $ .36000  
March, 2014
      100,000     $ .36000  
March, 2015
      80,000     $ .36000  
April, 2014
      1,460,000     $ .36000  
April, 2015
 
    80,000     $ .36000  
May, 2014
 
    320,000     $ .36000  
May, 2015
      80,000     $ .36000  
June, 2014
      340,000     $ .36000  
June, 2015
      80,000     $ .36000  
July, 2014
      120,000     $ .36000  
July, 2015
      80,000     $ .36000  
August, 2014
      40,000     $ .36000  
September, 2014
      2,500,000     $ .24000  
May, 2016
      200,000     $ .24000  
June, 2016
      500,000     $ .24000  
September, 2015
      100,000     $ .24000  
October, 2016
Outstanding Warrants from
          $ .00500-  
Expiration dates
 December 31, 2012
    10,249,428     $ .36000  
As listed above
Warrants Granted
    120,000     $ .36000  
January, 2015
      40,000     $ .36000  
February, 2015
      40,000     $ .36000  
March, 2015
      1,000,000     $ .36000  
March, 2016
      40,000     $ .36000  
April, 2015
      40,000     $ .36000  
May, 2015
      3,906,250     $ .24000  
May, 2016
      62,500     $ .24000  
June, 2015
      312,500     $ .24000  
June, 2016
      62,500     $ .24000  
July, 2015
      250,000     $ .24000  
July, 2016
      62,500     $ .24000  
August, 2015
      62,500     $ .24000  
September, 2015
      781,250     $ .24000  
September, 2016
      62,500     $ .24000  
October, 2015
      156,250     $ .24000  
October, 2016
      62,500     $ .24000  
November, 2015
      781,250     $ .24000  
November, 2016
      62,500     $ .24000  
December, 2015
Outstanding Warrants as of
          $ .00500-  
Expiration dates
 December 31, 2013
    18,154,428     $ .36000  
As listed above

 
F-19

 
 
8 - STOCKHOLDERS’ DEFICIENCY (continued)
 
The warrants for 1,219,928 shares issued prior to January 1, 2011, include certain provisions that protect the holders from a decline in the stock price of the Company. As a result of those provisions, the Company recognizes the warrants as liabilities at their fair values on each reporting date.

As shown in footnote 6, the Company has recorded a warrant liability of $159,330 and $179,771 as of December 31, 2013 and December 31, 2012, respectively, which is based on the Black-Scholes valuation model to estimate the fair value of the warrants.

The significant assumptions considered by the model were the remaining term of the warrants, the fair value per share stock price of $.17 and $.16, a risk free treasury rate for 1.5 years and 2.5 years of .260% and .305% at December 31, 2013 and December 31, 2012, respectively and an expected volatility of 60%.

9 - COMMITMENTS
 
On September 1, 2009, the Company entered into a four year lease for the rental of the office and warehouse space expiring on August 31, 2013. In July of 2013, the Company entered into a four year extension of the lease for the rental of the office and warehouse space expiring on August 31, 2017. Under the terms of the current lease and the four year extension, the Company’s future minimum rental payments are: $85,256 for 2014, $86,600 for 2015, $89,000 for 2016, and $60,400 for 2017. Total rent expense under operating leases for the years ending December 31, 2013 and 2012 amounted to approximately $84,664 and $77,716, respectively.
 
On July 12, 2013, the company entered into an agreement with the NHRA for: “ButtKicker Enabling ESPN Telecasts” existing and post-produced NHRA Media, advertising on ESPN2 during NHRA broadcasted events, a display at NHRA events and the sales of Company branded products at NHRA events. This major milestone contract has enabled NHRA broadcasts on ESPN2 to contain the actual shake felt inside race cars at NHRA events, as captured by the Company and then broadcast to any home which has ESPN2 as a part of their television package. The agreement required the payment of $110,000 for the 2013 season and payments on January 1, 2014 and July 1, 2014 of $100,000 each for the 2014 NHRA season.
 
Stock and warrants issued for services
 
During 2013, the Company issued 949,500 shares of common stock and 717,500 warrants for services valued at $184,771.
 
During 2012, the Company issued 760,331 shares of common stock and 680,000 warrants for consulting services valued at $183,239.
 
 
F-20

 

9 - COMMITMENTS (continued)
 
On December 5, 2011, the Company entered into a 90 day agreement with Jeff Paltrow d/b/a Lighthouse Capital for assistance and advisory services for investor and public relations. Under the terms of the agreement, Lighthouse Capital received $5,000 re-numeration of a commencement bonus, 300,000 shares of common stock valued at $42,000 during 2011, and received $5,000 on January 15, 2012 and $5,000 on February 15, 2012.
 
On December 5, 2011, the Company entered into a 91 day agreement with The Cervelle Group for assistance and advisory services for investor and public relations. Under the terms of the agreement, The Cervelle Group received re-numeration of 66,000 shares of common stock valued at $10,000 on December 19, 2011. Additionally, The Cervelle Group received $3,000 and 7,000 shares of stock on January 19, 2012 and $3,000 and 7,000 shares of stock on February 19, 2012.
 
On January 26, 2012, the criteria was met from inventory financing agreements the Company made in October and November 2010, which required the Company to issue warrants to purchase 656,250 shares of common stock exercisable at $.005 per share. The financing agreements required the warrants to be issued if the Company’s stock become publicly traded and received at least $500,000 of investment from a Private Placement Memorandum. In November 2011, the Company’s stock began trading publicly and on January 26, 2012, investments received from the Private Placement Memorandum reached and exceeded $500,000. The Black-Scholes valuation model was used to estimate the fair value of the warrants and to record $134,711 of expense and additional paid in capital for these warrants.
 
On February 10, 2012, the Company entered into a 3 month agreement with John Ertman for advisory services. Under the terms of the agreement, Mr. Ertman will be compensated at a rate of 40,000 shares of common stock and 40,000 warrants per month. The agreement was extended through November 30, 2013, with the compensation arrangement of 40,000 shares of common stock and 40,000 warrants per month for April and May of 2013, and 62,500 shares of common stock and 62,500 warrants per month for the months June through November 2013.
 
On May 20, 2013, the Company entered into a 3 month agreement with JFenway LLC for investor relations services. Under the terms of the agreement JFenway LLC was compensated at a rate of 100,000 shares of common stock for the 3 months of services.
 
 
F-21

 

10 - CONCENTRATION OF CREDIT RISK

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of accounts receivable. Receivables are stated at the amounts management expects to collect from outstanding balances. Generally, the Company does not require collateral or other security to support contract receivables.

The Company had no major customers in 2013 and one major customer in 2012. A major customer is defined as one that purchases ten-percent or more in a reporting period. Net sales for the years ending December 31, 2013 and 2012 include sales to the following major customer:
 
Customer
 
2013
   
2012
 
AV Industry Le Havre
    6.7 %     10.9 %
 
We had no accounts receivable balance from AV Industry Le Havre at December 31, 2013 and December 31, 2012.
 
The Company had major suppliers in each of the reporting periods presented. A major supplier is defined as one that provides ten-percent or more of total cost-of-sales in a particular reporting period or has an outstanding account payable balance of ten-percent or more as of the reporting period.

    December 31,  
    2013     2012  
   
Purchases During Period
   
Account Payable Percentage at end of Period
   
Purchases During Period
   
Account Payable Percentage at end of period
 
Eminence Speaker LLC
    52 %     46 %     38 %     45 %
Sonavox Canada, Inc.
    32 %     16 %     19 %     19 %
Actiway Industrial Co.
    9 %     25 %     41 %     19 %
 
11 - RELATED PARTY TRANSACTIONS

One of the Company’s shareholders is also a note holder and a minority shareholder of a major supplier to the Company. This shareholder is a note holder who also owns 2,590,098 shares of the Company’s common stock and is a minority shareholder in Eminence Speaker, LLC, a major supplier to the Company.

 
F-22

 

12 - OTHER ASSETS

Other assets consist of patents and trademarks related to the ButtKicker products. The assets are being amortized over 10 years based on the estimated useful lives of the patents and trademarks. Amortization of the intangible assets, which is included in general and administrative expenses, was $7,308 for the years ended December 31, 2013 and 2012. The estimated future amortization expense for intangible assets is approximately $7,000 per year for 2014, $6,000 in 2015 and 2016, and $2,200 thereafter.

13 - INCOME TAXES

The Company accounts for income taxes under the asset and liability method which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of differences between the carrying amounts and the tax basis of the assets and liabilities. No provision has been recorded for a deferred tax asset due to net operating losses and full valuation allowances against deferred income taxes.

A reconciliation of the federal statutory rate to the Company’s effective tax rate for the years ended December 31, 2013 and 2012 is as follows:
 
    December 31,  
    2013     2012  
Tax benefit at statutory rate     34.0 %     34.0 %
Valuation allowance
    (30.4 %)     (30.1 %)
Other, net
    (3.6 %)     (3.9 %)
 Effective tax rate     -       -  
 
The tax effects of temporary differences that give rise to significant portions of the net deferred tax asset balance at December 31, 2013 and 2012 are as follows:

     December 31,  
   
2013
   
2012
 
Accounts receivable allowances
    1,563       1,563  
Fixed Assets
    55,237       151,180  
Net Operating loss carry forward
    1,078,452       614,917  
      1,135,252       767,660  
Valuation allowance
    (1,135,252 )     (767,660 )
Net Deferred tax asset
    -       -  

 
F-23

 

14 - SUBSEQUENT EVENTS

On January 27, 2014, the Guitammer Company (the Company) entered into a Note Restatement Agreement with Forest Capital LLC with a revised principal balance of $162,106.52, which is the sum of (a) $150,000, the original unpaid principal amount of the 2011 Note, plus (b) $12,106.52, which is the unpaid accrued interest on that original unpaid principal balance computed from January 1, 2013 through January 3, 2014, and which is being converted into unpaid principal as of January 3, 2014 (the “Forest Revised Note”). All accrued and unpaid interest on the Forest Revised Note is payable on January 3, 2015, and all unpaid principal and all remaining accrued and unpaid interest on the Forest Revised Note is payable in full on January 3, 2016.
 
The Forest Revised Note may be prepaid in full or in part at any time, without penalty. The Company shall make a mandatory principal prepayment of $12,106.52 within two business days of the receipt after January 27, 2014 by the Company of additional new equity financing that aggregates to at least $100,000 to the Company.
 
Also on January 27, 2014, the Company entered into a Loan Agreement with The Walter Doyle Trust for the sum of $50,000, with interest on the unpaid principal balance computed from the date of this loan until paid in full at the rate equal to the Wall Street Journal Prime Rate plus 4.75% (which is a rate of 8.00% as of the date of this loan), compounded annually (the “Doyle Trust Loan”). All accrued and unpaid interest on the Doyle Trust Loan is payable on January 3, 2015, and all unpaid principal and all remaining accrued and unpaid interest on the Doyle Trust Loan is payable in full on January 3, 2016.
 
As an additional inducement to make the Doyle Trust Loan and accept the Forest Revised Note, the Company issued to Forest Capital an aggregate of 724,000 new warrants at an exercise price of $0.24 per share, of which 400,000 new warrants are in consideration of the Doyle Trust Loan and 324,000 new warrants the Forest Revised Note. The new warrants will expire on January 27, 2017, but shall have their expiration date extended to January 27, 2019 if either or both of the Forest Revised Note and/or the Doyle Trust Loan are not paid in full by January 3, 2016.
 
Also on January 27, 2014, the Company entered into a Note Restatement Agreement with the Julie Jacobs Trust with a revised principal balance of $108,071.01, which is the sum of (a) $100,000, the original unpaid principal amount of the 2011 Note, plus (b) $8,071.01, which is the unpaid accrued interest on that original unpaid principal balance computed from January 1, 2013 through January 3, 2014, and which is being converted into unpaid principal as of January 3, 2014. (the “Jacobs Revised Note”). All accrued and unpaid interest on the Jacobs Revised Note is payable on January 3, 2015, and all unpaid principal and all remaining accrued and unpaid interest on the Jacobs Revised Note is payable in full on January 3, 2016.
 
The Jacobs Revised Note may be prepaid in full or in part at any time, without penalty. The Company shall make a mandatory principal prepayment of $8,071.01 within two business days of the receipt after January 27, 2014 by the Company of additional new equity financing that aggregates to at least $100,000 to the Company.
 
 
F-24

 
 
14 - SUBSEQUENT EVENTS (continued)
 
Also on January 27, 2014, the Company entered into a Loan Agreement with the Julie Jacobs Trust for the sum of $50,000, with interest on the unpaid principal balance computed from the date of this loan until paid in full at the rate equal to the Wall Street Journal Prime Rate plus 4.75% (which is a rate of 8.00% as of the date of this loan), compounded annually (the “Jacobs Trust Loan”). All accrued and unpaid interest on the Jacobs Trust Loan is payable on January 3, 2015, and all unpaid principal and all remaining accrued and unpaid interest on the Jacobs Trust Loan is payable in full on January 3, 2016.
 
As an additional inducement to make the Jacobs Trust Loan and accept the Jacobs Revised Note, the Company issued to the Julie Jacobs Trust an aggregate of 616,000 new warrants at an exercise price of $0.24 per share, of which 400,000 new warrants are in consideration of the Jacob Trust Loan and 216,000 new warrants for the Jacobs Revised Note. The new warrants will expire on January 27, 2017, but shall have their expiration date extended to January 27, 2019 if either or both of the Jacob Revised Note and/or the Jacobs Trust Loan are not paid in full by January 3, 2016.
 
 
F-25

 
 
2. Exhibits
 
Exhibit No.
 
Date of Document
 
Name of Document
         
2.0*
 
May 17, 2011
 
Agreement and Plan of Reorganization
3.0*
 
March 3, 1990
 
Articles of Incorporation of Guitammer-Ohio
3.1*
 
June 6, 2005
 
Certificate of Amendment of Guitammer- Ohio
3.2*
 
June 17, 2005
 
Certificate of Amendment of Guitammer- Ohio
3.3*
     
Code of Regulations of Guitammer - Ohio
3.4*
 
May 17, 2011
 
Articles of Incorporation of Guitammer- Nevada
3.5*
     
Bylaws of Guitammer - Nevada
4.0*
 
Sept. 30, 1999
 
1999 Non-Qualified Stock Option Plan, as amended
4.1*
     
Form of Option Agreement
4.2*
 
June 17, 2005
 
2005 Amendment to1999 Non-Qualified Stock Option Plan
4.3**
 
July 14, 2011
 
Form of Warrant issued to The Walter J. Doyle Trust
4.4**
 
July 14, 2011
 
Form of Warrant issued to Standard Energy Company
10. 1*
 
Nov. 1, 2002
 
Richard B. Luden $82,000 Note
10.1A#
 
Dec 21, 2011
 
Richard Luden Conversion Agreement 82K
10. 2*
 
May 13, 2005
 
Note Purchase Agreement—Walter Doyle, John O. Huston and Eric Roy
10. 3*
 
Sept. 1, 2007
 
First Amendment To Note Purchase Agreement—Walter Doyle, John O. Huston and Eric Roy
10. 4*
 
May 13, 2005
 
Walter J. Doyle $150,000 Note
10.4A*
 
September 1, 2007
 
Amended and Restated Walter Doyle Note
10.4B###
 
January 31, 2012
 
Walter Doyle 150k Jan 31 2012 Note Conversion Agreement
10. 5*
 
May 13, 2005
 
Eric Roy $100,000 Note
10.5A*
 
March 28, 2011
 
Agreement to Convert An Existing Note—Eric P. Roy
10.5B*
 
September 1, 2007
 
Eric Roy 9.4 Stock Options on 100K 0901207 note
 
 
34

 
 
10.5C*
 
May 13, 2005
 
Eric Roy 16 stock options 05132005
10.5D*
 
May 13, 2006
 
Eric Roy 16 Stock options 05132006
10.5E*
 
September 1, 2007
 
Amended and Restated Eric Roy Note
10.5F###
 
January 31, 2012
 
Eric Roy Jan 31 2012 Note Conversion Agreement
10. 6*
 
May 13, 2005
 
John O. Huston $50,000 Promissory Note
10.6A*
 
September 1, 2007
 
John O. Huston 4.7 Stock options 09012007
10.6B*
 
May 13, 2005
 
John O. Huston 8 Stock Options 05132005
10.6C*
 
May 13, 2006
 
John O. Huston 8 Stock Options 05132006
10.6D*
 
September 1, 2007
 
Amended and Restated John O. Huston Promissory Note
10.6E###
 
January 31, 2012
 
John Huston Jan 31 2012 Note Conversion Agreement
10.7*
 
June 29, 2005
 
Note Purchase Agreement—Walter Doyle, Andrea L. Levenson and Gust Van Sant
10.8*
 
September 1, 2007
 
First Amendment To Note Purchase Agreement—Walter Doyle, Andrea L. Levenson and Gust Van Sant
10.9*
 
June 29, 2005
 
Walter J. Doyle $50,000 Promissory Note
10.9A*
 
September 1, 2007
 
Amended and Restated Walter Doyle Note
10.9B###
 
January 31, 2012
 
Walter Doyle 50K Jan 31 2012 Note Conversion Agreement
10.10*
 
June 29, 2005
 
Andrea Lerner Levenson $50,000 Promissory Note
10.10A*
 
September 1, 2007
 
Andrea Lerner Levenson 4.7 Stock Options on 50K 09012007 note
10.10B*
 
June 29, 2006
 
Andrea Lerner Levenson 8 stock options 62920006
10.10C*
 
June 29, 2005
 
Andrea Lerner Levenson 8 stock options 06292005
10.10D*
 
September 1, 2007
 
Amended and Restated Andrea L. Levenson Promissory Note
10.10E###
 
January 31, 2012
 
Andrea Levenson Jan 31 2012 Note Conversion Agreement
10.11*
 
June 29, 2005
 
Gust Van Sant $50,000 Promissory Note
10.11A*
 
September 1, 2007
 
Gust Van Sant 4.7 Stock Options on 50K 09012007 note
10.11B*
 
June 29, 2005
 
Gust Van Sant 8 Stock Options 06292005
10.11C*
 
June 29, 2006
 
Gust Van Sant 8 Stock Options 06292006
10.11D*
 
September 1, 2007
 
Amended and Restated Gust Van Sant Promissory Note
10.11E###
 
January 31, 2012
 
Gus Van Sant Jan 31 2012 Note Conversion Agreement
10.12*
 
July 19, 2005
 
Promissory Note --Opal Private Equity Fund, LP
10.12A*
 
September 1, 2007
 
Opal Private Equity Stock Warrants on 100K note
 
 
35

 
 
10.12B*
 
July 19, 2005
 
Opal 16 Stock Warrants 07192005
10.12C*
 
July 19, 2006
 
Opal 16 Stock Warrants 07192006
10.12D*
 
September 1, 2007
 
Amended and Restated Opal Promissory Note
10.13*
 
September 1, 2007
 
First Amendment To Note Purchase Agreement--Opal Private Equity Fund, LP
10.14*
 
July 19, 2005
 
Opal Private Equity Fund, LP $100,000 Note Purchase agreement
10.15*
 
July 3, 2005
 
Forest Capital $250,000 Working Capital Loan and Consulting Agreement
10.15A*
 
January 1, 2010
 
Forest Capital 214.7 options 01012010
10.15B#
 
December 21, 2011
 
Forest Capital Amended loan agreement 150k
10.15C##
 
February 1, 2012
 
Addendum to Conversion and Amended Loan Agreement with Forest Capital
10.15D&&
 
December 21, 2011
 
Forest Capital Conversion Agreement 250K
10.15E+&+
 
January 31, 2014
 
Forest Capital $150,000 Second Restated Promissory Note Rev 01272014
10.16*
 
May 5, 2003
 
Thelma Gault $800,000 Loan and Option Agreement
10.17*
 
January 31, 2008
 
First Amendment To Thelma Gault $800,000 Loan Agreement
10.18*
 
February 28, 2009
 
Second Amendment To Thelma Gault $800,000 Loan Agreement
10.19*
 
January 31, 2008
 
Thelma Gault $800,000 Amended and Restated Promissory Note
10.20*
 
November 18, 2010
 
Thelma Gault Subordination Agreement 1st Lien carve out
10.21*
 
March 9, 2009
 
Credit Facilitation Agreement—Walter J. Doyle Trust and Julie E. Jacobs Trust
10.21A*
 
February 26, 2009
 
Merrill Lynch Loan Application and acceptance
10.21B*
 
March 2009
 
Merrill Lynch Loan agreement
10.21C*
 
December 1, 2009
 
Revised Merrill Lynch Loan agreement
10.21D&&
 
December 21, 2011
 
Jacobs Trust Fee conversion agreement on 200k loan
10.21E&&
 
December 21, 2011
 
Doyle Trust Fee Conversion Agreement on 200k loan
10.22*
 
April 25, 2008
 
Ohio Innovation Loan Agreement
10.23*
 
April 25, 2008
 
Ohio Innovation Loan Security Agreement
10.24*
 
September 11, 2008
 
Ohio Innovation Loan Modification Agreement
10.24A*
 
September 17, 2009
 
Ohio Innovation Loan Modification Agreement 2nd Mod
10.24B*
 
November 24, 2010
 
Ohio Innovation Loan Modification Agreement 3rd Mod
10.24C%%
 
December 1, 2012
 
Ohio Innovation Loan Modification Agreement 4th Mod
10.24D%%
 
December 1, 2012
 
Ohio Innovation Loan Modification Agreement 5th Mod
 
 
36

 
 
10.25*
 
November 29, 2010
 
Ohio Innovation Loan Subordination Agreement
10.25A*
 
April 25, 2008
 
Ohio Innovation Loan Intercreditor agreement
10.25B*
 
April 25, 2008
 
Ohio Innovation Loan Cognovit promissory note
10.26*
 
April 7, 2010
 
Julie E. Jacobs Trust $100,000 Loan Agreement
10.26A#
 
December 21, 2011
 
Jacobs Trust Interest Conversion Agreement on 100K loan
10.26B#
 
December 21, 2011
 
Jacobs Trust Amended loan agreement 100K loan
10.26C+&+
 
January 31, 2014
 
Jacobs Trust $100,000 Second Restated Promissory Note Rev 01272014
10.27*
 
October 4, 2010
 
Amendment To Julie E. Jacobs Trust $100,000 Loan Agreement
10.28*
 
January 11, 2011
 
Joseph Albert $100,000 Convertible Promissory Note
10.29*
 
January 11, 2011
 
Joseph Albert $100,000 Convertible Promissory Note Extension Agreement
10.29B&&&
 
June 8, 2012
 
Joseph Albert Note Conversion Agreement
10.30*
     
Joseph Albert 50,000 Common Stock Purchase Warrants
10.30A*
     
Joseph Albert 100,000 Common Stock Purchase Warrants
10.30B&&&
 
June 8, 2012
 
Joseph Albert 150,000 Common Stock purchase Warrants
10.31*
 
October 5, 2010
 
Standard Energy Company $100,000 Loan Agreement and Promissory Note
10.31A#
 
December 21, 2011
 
Standard Energy Note Conversion Agreement
10.31B##
 
February 1, 2012
 
Addendum to Note Conversion Agreements with Standard Energy Company
10.32*
 
October 11, 2010
 
Doyle Trust $25,000 Promissory Note
10.32A*
 
October 5, 2010
 
Doyle Trust $25,000 Loan Agreement
10.32B##
 
February 1, 2012
 
Addendum to Note Conversion Agreements with The Walter J. Doyle Trust
10.32C&&
 
December 21, 2011
 
Doyle Trust Note Conversion Agreement 25K
10.33*
 
November 12, 2010
 
Walter J. Doyle Trust and Julie E. Jacobs Trust Inventory Financing Agreement
10.33A*
 
November 12, 2010
 
Jacobs Trust Stock 82.8 Options
10.34*
 
November 12, 2010
 
Walter J. Doyle Trust $150,000 Promissory Note
10.34A#
 
December 21, 2011
 
Doyle Trust Conversion Agreement 150K
10.34B##
 
February 1, 2012
 
Addendum to Note Conversion Agreements with The Walter J. Doyle Trust
 
 
37

 
 
10.35*
 
November 12, 2010
 
Standard Energy Company $150,000 Promissory Note
10.35A#
 
December 21, 2011
 
Standard Energy Note Conversion Agreement 100k
10.35B##
 
February 1, 2012
 
Addendum to Note Conversion Agreements with Standard Energy Company
10.36*
 
February 2, 2011
 
Robison Note Extension Agreement
10.36A*
 
July 10, 2010
 
Robison original promissory note
10.37*
 
February 2, 2011
 
Robison $50,000 Convertible Promissory Note
10.37A&&&
 
June 22, 2012
 
Robison Note Conversion agreement
10.38*
     
Robison Common Stock Purchase Warrants for 50,000 shares and 25,000 shares
10.38A&&&
 
June 22, 2012
 
Robison Common Stock Purchase Warrants for 75,000 shares
10.39*
 
February 24, 2011
 
Carl A. Generes $35,000 Promissory Note
10.40*
 
July 13, 2009
 
Lease Modification Agreement
10.40A*
 
January 18, 2006
 
Lease Agreement – original
10.40B **
 
April 10, 2008
 
First Lease Agreement Amendment
10.40C***
 
August 11, 2011
 
(Second) Lease Modification Agreement
10.41&&
 
November 16, 2011
 
Watters Agreement November 2011
10.41A ****
 
February 9, 2012
 
Extension to Watters agreement January to March 2012
10.42&&
 
December 5, 2011
 
Jeff Paltrow dba Litehouse Capital Contractual Agreement December 2011
10.43&&
 
December 19, 2012
 
Cervelle Group marketing Agreement December 2011
10.44****
 
February 10, 2012
 
Ertman agreement January to March 2012
10.46+&+
 
January 31, 2014
 
Walter Doyle Trust $50,000 Promissory Note 01272014
10.47+&+
 
January 31, 2014
 
Julie Jacobs Tust $50,000 Promissory Note 01272014
21.1*
     
List of Subsidiaries of the Registrant

 
38

 
 
31.1%%
 
Certification of Chief Executive Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
     
31.2%%
 
Certification of Chief Financial Officer Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
     
32.1%%
 
Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350, as adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
     
32.2%%
 
Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350, as adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
 
*   Filed with the SEC on July 8, 2011 as Exhibits to Amendment No. 1 to the Company’s Form 10 Registration Statement and are incorporated herein by reference.
**   Filed with the SEC on July 28, 2011 as Exhibits to Amendment No. 2 to the Company’s Form 10 Registration Statement and are incorporated herein by reference.
***  
Filed with the SEC on August 12, 2011 as Exhibit to Amendment No. 3 to the Company’s Form 10 Registration Statement and is incorporated herein by reference.
#  
Filed with the SEC on December 23, 2011 as Exhibits to Form 8-K.
##  
Filed with the SEC on February 2, 2012 as Exhibits to Form 8-K.
###  
Filed with the SEC on February 6, 2012 as Exhibits to Form 8-K.
&&  
Filed with the SEC on April 6, 2012 as Exhibits to Form 10-K.
****  
Filed with the SEC on May 15, 2012 as Exhibits to Form 10-Q.
&&&  
Filed with the SEC on August 13, 2012.
+&+  
Filed with the SEC on January 31, 2014 as Exhibits to Form 8-K.
%%  
Filed with the SEC herewith.
 
 
39

 
 
Signatures

In accordance with Section 13 or 15(d) of the Securities Exchange Act, the Company has caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
  The Guitammer Company  
       
Date: March 13, 2014
By:
/s/ Mark A. Luden  
    Mark A. Luden  
    President and CEO  
       
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
Signature   Capacity
     
/s/ Mark A. Luden   Director, Chairman of the Board,
Mark A. Luden  
President and Chief Executive
    Officer (principal executive officer)
 
/s/ Kenneth McCaw   Director
Kenneth McCaw    
     
 
/s/ Richard E. Conn   Chief Financial Officer
Richard E. Conn  
(principal financial and principal Accounting officer)
 
 
40