Percentage of common shares if Series A preferred shares were converted.

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- Definition

Amount of consideration paid in advance for advertising that provides economic benefits within a future period of one year or the normal operating cycle, if longer.

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- Definition

Line items represent financial concepts included in a table. These concepts are used to disclose reportable information associated with domain members defined in one or many axes to the table.

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Purchases during the period (excluding transactions that are eliminated in consolidated or combined financial statements) with related party.

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- Definition

The aggregate costs incurred (1) in a planned search or critical investigation aimed at discovery of new knowledge with the hope that such knowledge will be useful in developing a new product or service, a new process or technique, or in bringing about a significant improvement to an existing product or process; or (2) to translate research findings or other knowledge into a plan or design for a new product or process or for a significant improvement to an existing product or process whether intended for sale or the entity's use, during the reporting period charged to research and development projects, including the costs of developing computer software up to the point in time of achieving technological feasibility, and costs allocated in accounting for a business combination to in-process projects deemed to have no alternative future use.

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Basis of Presentation and Summary of Significant Accounting Policies (Details) - USD ($) $ in Millions	3 Months Ended		9 Months Ended
	Sep. 30, 2017	Sep. 30, 2016	Sep. 30, 2017	Sep. 30, 2016	Dec. 31, 2016
Related Party Transaction [Line Items]
Research, design and development expense	$ 2.3	$ 3.7	$ 7.4	$ 9.3
Prepaid advertising and promotional endorsement costs	7.3		$ 7.3		$ 4.5
Series A Preferred Stock [Member]
Related Party Transaction [Line Items]
Percentage of common stock if-converted Series A preferred stock (percent)			16.10%
Blackstone [Member]
Related Party Transaction [Line Items]
Paid for services received	$ 0.1	$ 0.1	$ 0.6	$ 0.6