2.4.0.810101 - Disclosure - Basis Of Presentation And Business Descriptiontruefalsefalse1false falsefalseDuration_1_1_2013_To_6_30_2013http://www.sec.gov/CIK0001333513duration2013-01-01T00:00:002013-06-30T00:00:001true 1us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsAbstractus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalse1falsefalsefalse00falsefalsefalsexbrli:stringItemTypestringfalse0Basis Of Presentation And Business Description [Abstract]2false 2us-gaap_OrganizationConsolidationAndPresentationOfFinancialStatementsDisclosureTextBlockus-gaap_truenadurationfalsefalsefalsefalsefalsefalsefalsefalseterseLabel1falsefalsefalse00<div> <div style="margin-left:0pt;margin-right:0pt;"> <p style="margin:12pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-weight:bold;font-size:10pt;">1. Basis of Presentation and Business Description</font> </p> <p style="margin:6pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-weight:bold;font-style:italic;font-size:10pt;">Business Description</font> </p> <p style="margin:6pt 0pt 0pt;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">     Dealertrack’s web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. Dealertrack operates the largest online credit application networks in the United States and Canada. We believe Dealertrack delivers the industry’s most comprehensive solution set for automotive retailers, including:</font> </p> <div style="width:100%"><table style="" cellpadding="0" cellspacing="0"><tr><td align="left" valign="top" style="width: 36.00pt; display: inline;"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="margin:6pt 0pt 0pt 18pt;font-family:Symbol;border-top:1pt none #D9D9D9;border-bottom:1pt none #D9D9D9;font-size:10pt;"> ·</font> </p> </td><td align="left" valign="top"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">Dealer Management solutions, which provide independent and franchised dealers with a powerful dealer management system (DMS) featuring easy-to-use tools and real-time data access to enhance their efficiency;</font></p></td></tr></table></div> <div style="width:100%"><table style="" cellpadding="0" cellspacing="0"><tr><td align="left" valign="top" style="width: 36.00pt; display: inline;"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="margin:6pt 0pt 0pt 18pt;font-family:Symbol;border-top:1pt none #D9D9D9;border-bottom:1pt none #D9D9D9;font-size:10pt;"> ·</font> </p> </td><td align="left" valign="top"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">Sales and F&I solutions, which allow dealers to streamline the in-store and online sales processes as they structure deals from a single integrated platform;</font></p></td></tr></table></div> <div style="width:100%"><table style="" cellpadding="0" cellspacing="0"><tr><td align="left" valign="top" style="width: 36.00pt; display: inline;"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="margin:6pt 0pt 0pt 18pt;font-family:Symbol;border-top:1pt none #D9D9D9;border-bottom:1pt none #D9D9D9;font-size:10pt;"> ·</font> </p> </td><td align="left" valign="top"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">Inventory solutions, which deliver vehicle inventory management and transportation offerings to help dealers accelerate used-vehicle turn rates and assist with the facilitation of vehicle delivery;</font></p></td></tr></table></div> <div style="width:100%"><table style="" cellpadding="0" cellspacing="0"><tr><td align="left" valign="top" style="width: 36.00pt; display: inline;"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="margin:6pt 0pt 0pt 18pt;font-family:Symbol;border-top:1pt none #D9D9D9;border-bottom:1pt none #D9D9D9;font-size:10pt;"> ·</font> </p> </td><td align="left" valign="top"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">Processing solutions, which include online motor vehicle registration, lien and titling applications and services, and collateral management services;</font></p></td></tr></table></div> <div style="width:100%"><table style="" cellpadding="0" cellspacing="0"><tr><td align="left" valign="top" style="width: 36.00pt; display: inline;"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="margin:6pt 0pt 0pt 18pt;font-family:Symbol;border-top:1pt none #D9D9D9;border-bottom:1pt none #D9D9D9;font-size:10pt;"> ·</font> </p> </td><td align="left" valign="top"> <p style="border-top:1pt none #D9D9D9 ;border-bottom:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">Digital Retailing solutions, which integrate advanced vehicle search, pricing and payment tools directly into a retailer’s website; and</font></p></td></tr></table></div> <div style="width:100%"><table style="" cellpadding="0" cellspacing="0"><tr><td align="left" valign="top" style="width: 36.00pt; display: inline;"> <p style="border-top:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="margin:6pt 0pt 0pt 18pt;font-family:Symbol;border-top:1pt none #D9D9D9;font-size:10pt;"> ·</font> </p> </td><td align="left" valign="top"> <p style="border-top:1pt none #D9D9D9 ;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">Interactive solutions, which deliver digital marketing and website offerings to assist dealers in achieving higher lead conversion rates by helping optimize the maximum amount of shoppers to their websites.</font></p></td></tr></table></div> <p style="margin:6pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">     </font><font style="display: inline;font-size:10pt;">References in this Form 10-Q</font><font style="display: inline;font-size:10pt;"> </font><font style="display: inline;font-size:10pt;">to “Dealertrack,” the “Company,” “our” or “we” are to Dealertrack Technologies, Inc., a Delaware corporation, and/or its subsidiaries</font><font style="display: inline;font-size:10pt;">.</font> </p> <p style="margin:6pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-weight:bold;font-style:italic;font-size:10pt;">Basis of Presentation</font> </p> <p style="margin:6pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">     The accompanying unaudited consolidated financial statements for the three and </font><font style="display: inline;font-size:10pt;">six</font><font style="display: inline;font-size:10pt;"> months ended </font><font style="display: inline;font-size:10pt;">June 30, 2013</font><font style="display: inline;font-size:10pt;"> and </font><font style="display: inline;font-size:10pt;">2012</font><font style="display: inline;font-size:10pt;"> have been prepared in accordance with the instructions to Form 10-Q and Article 10 of Regulation S-X and, therefore, they do not necessarily include all information and footnotes required by accounting principles generally accepted in the United States (GAAP) for complete financial statements. The </font><font style="display: inline;font-size:10pt;">December 31, 2012</font><font style="display: inline;font-size:10pt;"> balance sheet information has been derived from the audited financial statements at that date but does not include all disclosures required by GAAP.</font> </p> <p style="margin:6pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">     In the opinion of management, the unaudited financial information for the interim periods presented reflects all adjustments, which are normal and recurring, necessary for a fair presentation of the statement of results of operations, financial position, other comprehensive income and cash flows. These consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto included in our Annual Report on Form 10-K for the year ended </font><font style="display: inline;font-size:10pt;">December 31, 2012</font><font style="display: inline;font-size:10pt;">, filed with the Securities and Exchange Commission (SEC) on </font><font style="display: inline;font-size:10pt;">February 26, 2013</font><font style="display: inline;font-size:10pt;">. Operating results for the three and </font><font style="display: inline;font-size:10pt;">six</font><font style="display: inline;font-size:10pt;"> months ended </font><font style="display: inline;font-size:10pt;">June 30, 2013</font><font style="display: inline;font-size:10pt;"> are not necessarily indicative of the results that may be expected for the full year ending </font><font style="display: inline;font-size:10pt;">December 31, 2013</font><font style="display: inline;font-size:10pt;">.</font> </p> <p style="margin:6pt 0pt 0pt;font-family:Times New Roman;font-size: 10pt"> <font style="display: inline;font-size:10pt;">     The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts and the disclosures of contingent amounts in our consolidated financial statements and the accompanying notes. Actual results could differ from those estimates.</font><font style="display: inline;font-size:10pt;"> </font> </p> <p><font size="1"> </font></p> </div> </div>falsefalsefalsenonnum:textBlockItemTypenaThe entire disclosure for organization, consolidation and basis of presentation of financial statements disclosure.Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 50 -Paragraph 8 -URI http://asc.fasb.org/extlink&oid=28200181&loc=SL6228881-111685 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 720 -SubTopic 15 -URI http://asc.fasb.org/subtopic&trid=2122524 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 205 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6359566&loc=d3e326-107755 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 235 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6367646&loc=d3e18780-107790 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 205 -SubTopic 10 -Section 45 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=7668296&loc=d3e288-107754 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -URI http://asc.fasb.org/subtopic&trid=2197480 Reference 7: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 810 -SubTopic 10 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=18733093&loc=d3e5614-111684 Reference 8: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 915 -SubTopic 235 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=6472506&loc=d3e38932-110933 Reference 9: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 852 -SubTopic 10 -URI http://asc.fasb.org/subtopic&trid=2209116 Reference 10: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 272 -SubTopic 10 -Section 50 -Paragraph 3 -URI http://asc.fasb.org/extlink&oid=6373374&loc=d3e70478-108055 Reference 11: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 275 -SubTopic 10 -URI http://asc.fasb.org/subtopic&trid=2134480 Reference 12: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 205 -SubTopic 10 -URI http://asc.fasb.org/subtopic&trid=2122150 false0Basis Of Presentation And Business DescriptionfalseBasis Of Presentation And Business DescriptionUnKnownUnKnownUnKnownUnKnowntruefalsefalseSheethttp://www.dealertrack.com/2010-09-30/role/DisclosureBasisOfPresentationAndBusinessDescription12