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Discretionary decisions and sources of estimation uncertainties - Recoverability of goodwill and intangible assets (Details) - EUR (€)
€ in Thousands
12 Months Ended
Dec. 31, 2019
Dec. 31, 2018
Recoverability of Goodwill and Intangible Assets    
Number of years of budget 3 years  
Maximum number of projection years 10 years  
North America Segment    
Recoverability of Goodwill and Intangible Assets    
Residual value growth 1.00% 1.00%
Pre-tax WACC 7.71% 7.42%
After-tax WACC 6.00% 5.99%
EMEA Segment    
Recoverability of Goodwill and Intangible Assets    
Residual value growth 1.00% 1.00%
Pre-tax WACC 8.73% 9.46%
After-tax WACC 6.25% 6.86%
Asia-Pacific Segment    
Recoverability of Goodwill and Intangible Assets    
Residual value growth 4.00% 4.00%
Pre-tax WACC 6.79% 7.81%
After-tax WACC 6.04% 6.61%
Latin America Segment    
Recoverability of Goodwill and Intangible Assets    
Residual value growth 2.95% 3.45%
Recoverable amount of CGU exceeding the carrying amount € 217,815  
Latin America Segment | Pre-tax WACC    
Recoverability of Goodwill and Intangible Assets    
Amount by which value assigned to key assumption must change in order for unit's recoverable amount to be equal to carrying amount 1.87 0.27
Latin America Segment | Operating income margin    
Recoverability of Goodwill and Intangible Assets    
Amount by which value assigned to key assumption must change in order for unit's recoverable amount to be equal to carrying amount (2.03) (0.32)
Latin America Segment | Residual value growth    
Recoverability of Goodwill and Intangible Assets    
Amount by which value assigned to key assumption must change in order for unit's recoverable amount to be equal to carrying amount (2.13) (0.47)
Latin America Segment | Minimum    
Recoverability of Goodwill and Intangible Assets    
Pre-tax WACC 10.45% 11.93%
After-tax WACC 8.06% 8.70%
Latin America Segment | Maximum    
Recoverability of Goodwill and Intangible Assets    
Pre-tax WACC 20.02% 16.75%
After-tax WACC 17.63% 13.52%
Non-amortizable intangible assets and goodwill    
Recoverability of Goodwill and Intangible Assets    
Carrying amount of intangible assets € 14,247,709 € 12,395,641
Carrying amount of goodwill and non-amortizable intangible assets, percentage of the Company's total assets 43.00% 47.00%