X0306 4 2012-10-16 0 0001330421 Bazaarvoice Inc BV 0001458062 Nelson Erin C 3900 N. CAPITAL OF TX HWY STE. 300 AUSTIN TX 78746 0 1 0 0 Chief Marketing Officer Common Stock 2012-10-16 4 M 0 30519 4.86 A 38448 D Common Stock 2012-10-16 4 S 0 22446 14.9104 D 16002 D Common Stock 2012-10-16 4 S 0 8073 15.0015 D 7929 D Stock Option (Right to Buy) 4.86 2012-10-16 4 M 0 30519 0.00 D 2020-11-16 Common Stock 30519 380828 D Transaction pursuant to a 10b5-1 Trading Plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. 1/4th of the shares subject to the option vest and become exercisable on November 1, 2011, and 1/48th of the shares subject to the option vest and become exercisable on the corresponding day of each month thereafter. /s/ Bryan C. Barksdale (as Attorney-in-Fact for Erin C. Nelson) 2012-10-18