The Company allocated the purchase price for FeedMagnet as follows (in thousands):


Cash and cash equivalents	$	383
Accounts receivable		695
Prepaid expenses and other current assets		19
Intangible assets:
Developed technology (5 year useful life)		3,265
Customer relationships (5 year useful life)		535

Total identified intangibles		3,800
Goodwill		6,324

Total assets acquired	$	11,221
Accounts payable		(80	)
Accrued expenses and other current liabilities		(187	)
Deferred revenue		(234	)
Deferred tax liability		(1,391	)

Total liabilities assumed	$	(1,892	)

Net assets acquired	$	9,329

The consideration paid was as follows (in thousands):


Cash	$	9,329

Total consideration	$	9,329

Purchase Price

The Company allocated the purchase price for PowerReviews as follows (in thousands):


Cash and cash equivalents	$	745
Restricted cash		104
Accounts receivable		497
Prepaid expenses and other current assets		156
Property and equipment		280
Current deferred tax asset		239
Intangible assets:
Domain name (indefinite useful life)		800
Developed technology (3 year useful life)		5,400
Customer relationships (3 to 10 year useful life)		35,000

Total identified intangibles		41,200
Goodwill		113,152

Total assets acquired		156,373
Accounts payable		(304	)
Accrued expenses and other current liabilities		(2,167	)
Deferred revenue		(2,627	)
Non-current deferred tax liability		(521	)

Total liabilities assumed		(5,619	)

Net assets acquired	$	150,754

Using a price of $17.20 per share of common stock issued, which was the closing price of the Company’s common stock on the NASDAQ Global Market on the date of the acquisition, the consideration paid was as follows (in thousands):


Cash	$	31,059
Common stock		109,745
Fair value of vested stock options assumed		9,950

Total consideration	$	150,754

Purchase Price

The Company allocated the purchase price for Longboard Media as follows (in thousands):


Cash and cash equivalents	$	588
Accounts receivable		2,899
Prepaid expenses and other current assets		53
Deferred tax asset – current		437
Intangible assets:
Customer relationships (10 year useful life)		11,300

Total identified intangibles		11,300
Goodwill		28,681
Deferred tax asset – long term		1,042

Total assets acquired		45,000
Accounts payable		(3,006	)
Accrued expenses and other current liabilities		(1,112	)
Deferred tax liability		(3,955	)

Total liabilities assumed		(8,073	)

Net assets acquired	$	36,927

Using a price of $12.60 per share of common stock issued, which was the closing price of the Company’s common stock on the NASDAQ Global Market on the day prior to the date of acquisition, the consideration paid was as follows (in thousands):


Cash	$	26,855
Common stock		5,802
Fair value of contingent consideration		4,270

Total consideration	$	36,927