<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001971196</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>


    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001329099</issuerCik>
      <issuerName>Baidu, Inc.</issuerName>
      <secFileNumber>000-51469</secFileNumber>
      <issuerAddress>
        <com:street1>BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET</com:street1>
        <com:street2>HAIDIAN DISTRICT</com:street2>
        <com:city>BEIJING</com:city>
        <com:stateOrCountry>F4</com:stateOrCountry>
        <com:zipCode>100085</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(86-10)59928888</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Wang Haifeng</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>CITIGROUP GLOBAL MARKETS</name>
        <address>
          <com:street1>390 GREENWICH ST</com:street1>
          <com:city>NEW YORK</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10013</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>50000</noOfUnitsSold>
      <aggregateMarketValue>6240000.00</aggregateMarketValue>
      <noOfUnitsOutstanding>2713000000</noOfUnitsOutstanding>
      <approxSaleDate>12/29/2025</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>AMERICAN DEPOSITORY SHARES</securitiesClassTitle>
      <acquiredDate>12/29/2025</acquiredDate>
      <natureOfAcquisitionTransaction>CASHLESS EXERCISE OF OPTIONS GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN.  VESTING RESTRICTED SHARES GRANTED UNDER COMPANY 2008 SHARE INCENTIVE PLAN AND 2018 SHARE INCENTIVE PLAN</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>BAIDU INC</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>50000</amountOfSecuritiesAcquired>
      <paymentDate>12/29/2025</paymentDate>
      <natureOfPayment>SAME DAY CASHLESS EXERCISE AND SALE  SERVICES RENDERED</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <remarks>3 C BASED ON ADS
SECTION 3 E BASED ON CLASS A AND B ORDINARY SHARES
UNDER SECURITIES TO BE SOLD DATE ACQUIRED SAME DAY CASHLESS EXERCISE AND RESTRICTED SHARE VESTING</remarks>
    <noticeSignature>
      <noticeDate>12/29/2025</noticeDate>
      <signature>CONFORMED SIGNATURE ON FILE</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
