<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/ownership" xmlns:com="http://www.sec.gov/edgar/common">
  <headerData>
    <submissionType>144</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0001971127</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <issuerInfo>
      <issuerCik>0001329099</issuerCik>
      <issuerName>Baidu, Inc.</issuerName>
      <secFileNumber>000-51469</secFileNumber>
      <issuerAddress>
        <com:street1>BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET</com:street1>
        <com:street2>HAIDIAN DISTRICT</com:street2>
        <com:city>BEIJING</com:city>
        <com:stateOrCountry>F4</com:stateOrCountry>
        <com:zipCode>-</com:zipCode>
      </issuerAddress>
      <issuerContactPhone>(86-10)59928888</issuerContactPhone>
      <nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>Liang Victor Zhixiang</nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
      <relationshipsToIssuer>
        <relationshipToIssuer>Officer</relationshipToIssuer>
      </relationshipsToIssuer>
    </issuerInfo>
    <securitiesInformation>
      <securitiesClassTitle>American Depository Shares</securitiesClassTitle>
      <brokerOrMarketmakerDetails>
        <name>Citigroup Global Markets</name>
        <address>
          <com:street1>390 Greenwich St</com:street1>
          <com:city>New York</com:city>
          <com:stateOrCountry>NY</com:stateOrCountry>
          <com:zipCode>10013</com:zipCode>
        </address>
      </brokerOrMarketmakerDetails>
      <noOfUnitsSold>5000</noOfUnitsSold>
      <aggregateMarketValue>664600.00</aggregateMarketValue>
      <noOfUnitsOutstanding>2730000000</noOfUnitsOutstanding>
      <approxSaleDate>09/26/2025</approxSaleDate>
      <securitiesExchangeName>NASDAQ</securitiesExchangeName>
    </securitiesInformation>
    <securitiesToBeSold>
      <securitiesClassTitle>American Depository Shares</securitiesClassTitle>
      <acquiredDate>09/26/2025</acquiredDate>
      <natureOfAcquisitionTransaction>Vesting restricted shares granted under the company's 2008 Share Incentive plan and 2018 Share Incentive plan</natureOfAcquisitionTransaction>
      <nameOfPersonfromWhomAcquired>Baidu, Inc.</nameOfPersonfromWhomAcquired>
      <isGiftTransaction>N</isGiftTransaction>
      <amountOfSecuritiesAcquired>5000</amountOfSecuritiesAcquired>
      <paymentDate>09/26/2025</paymentDate>
      <natureOfPayment>Cash</natureOfPayment>
    </securitiesToBeSold>
    <nothingToReportFlagOnSecuritiesSoldInPast3Months>Y</nothingToReportFlagOnSecuritiesSoldInPast3Months>
    <noticeSignature>
      <noticeDate>09/26/2025</noticeDate>
      <signature>Conformed Signature on File</signature>
    </noticeSignature>
  </formData>
</edgarSubmission>
