<?xml version="1.0" encoding="UTF-8"?><ns2:edgarSubmission xmlns:com="http://www.sec.gov/edgar/common" xmlns:ns2="http://www.sec.gov/edgar/ownership">
    <ns2:headerData>
        <ns2:submissionType>144</ns2:submissionType>
        <ns2:filerInfo>
            <ns2:filer>
                <ns2:filerCredentials>
                    <ns2:cik>0001970587</ns2:cik>
                    <ns2:ccc>XXXXXXXX</ns2:ccc>
                </ns2:filerCredentials>
            </ns2:filer>
            <ns2:liveTestFlag>LIVE</ns2:liveTestFlag>



        </ns2:filerInfo>
    </ns2:headerData>
    <ns2:formData>
        <ns2:issuerInfo>
            <ns2:issuerCik>0001329099</ns2:issuerCik>
            <ns2:issuerName>Baidu, Inc.</ns2:issuerName>
            <ns2:secFileNumber>000-51469</ns2:secFileNumber>
            <ns2:issuerAddress>
                <com:street1>No. 10 Shangdi 10th Street</com:street1>
                <com:street2>Haidian District</com:street2>
                <com:city>Beijing</com:city>
                <com:stateOrCountry>F4</com:stateOrCountry>
                <com:zipCode>100085</com:zipCode>
            </ns2:issuerAddress>
            <ns2:issuerContactPhone>86-10-5992-8888</ns2:issuerContactPhone>
            <ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>MELISSA DONGMIN MA</ns2:nameOfPersonForWhoseAccountTheSecuritiesAreToBeSold>
            <ns2:relationshipsToIssuer>
                <ns2:relationshipToIssuer>Affiliate</ns2:relationshipToIssuer>
            </ns2:relationshipsToIssuer>
        </ns2:issuerInfo>
        <ns2:securitiesInformation>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:brokerOrMarketmakerDetails>
                <ns2:name>Goldman Sachs &amp; Co. LLC</ns2:name>
                <ns2:address>
                    <com:street1>200 West Street</com:street1>
                    <com:city>New York</com:city>
                    <com:stateOrCountry>NY</com:stateOrCountry>
                    <com:zipCode>10282</com:zipCode>
                </ns2:address>
            </ns2:brokerOrMarketmakerDetails>
            <ns2:noOfUnitsSold>122629</ns2:noOfUnitsSold>
            <ns2:aggregateMarketValue>10667496.71</ns2:aggregateMarketValue>
            <ns2:noOfUnitsOutstanding>276192647</ns2:noOfUnitsOutstanding>
            <ns2:approxSaleDate>10/05/2026</ns2:approxSaleDate>
            <ns2:securitiesExchangeName>NASD</ns2:securitiesExchangeName>
        </ns2:securitiesInformation>
        <ns2:securitiesToBeSold>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:acquiredDate>01/01/2005</ns2:acquiredDate>
            <ns2:natureOfAcquisitionTransaction>Acquired from issuer in private transaction</ns2:natureOfAcquisitionTransaction>
            <ns2:nameOfPersonfromWhomAcquired>Baidu, lnc.</ns2:nameOfPersonfromWhomAcquired>
            <ns2:isGiftTransaction>N</ns2:isGiftTransaction>
            <ns2:amountOfSecuritiesAcquired>122629</ns2:amountOfSecuritiesAcquired>
            <ns2:paymentDate>01/01/2005</ns2:paymentDate>
            <ns2:natureOfPayment>None</ns2:natureOfPayment>
        </ns2:securitiesToBeSold>
        <ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>N</ns2:nothingToReportFlagOnSecuritiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/03/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1067100.58</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>07/06/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1073963.09</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>09/08/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>864647.65</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>07/13/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1075753.47</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/24/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>872778.89</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/17/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>970491.57</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>09/21/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>864208.07</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>09/28/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>820787.03</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/31/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>909661.92</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>07/27/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>997989.7</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>07/20/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1045765.02</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>09/14/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>866776.67</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:securitiesSoldInPast3Months>
            <ns2:sellerDetails>
                <ns2:name>Melissa Dongmin Ma</ns2:name>
                <ns2:address>
                    <com:street1>No. 10 Shangdi 10th Street</com:street1>
                    <com:street2>Haidian District</com:street2>
                    <com:city>Beijing</com:city>
                    <com:stateOrCountry>F4</com:stateOrCountry>
                    <com:zipCode>100085</com:zipCode>
                </ns2:address>
            </ns2:sellerDetails>
            <ns2:securitiesClassTitle>ADS, each representing eight ordinary shares</ns2:securitiesClassTitle>
            <ns2:saleDate>08/10/2026</ns2:saleDate>
            <ns2:amountOfSecuritiesSold>9433</ns2:amountOfSecuritiesSold>
            <ns2:grossProceeds>1028111.16</ns2:grossProceeds>
        </ns2:securitiesSoldInPast3Months>
        <ns2:remarks>The sales of shares set forth herein are made in connection with a selling plan dated 2025/12/23 that is intended to comply with Rule 10b5-1(c). The representation below regarding the sellers knowledge of material information was true as of the date the selling plan was entered into.</ns2:remarks>
        <ns2:noticeSignature>
            <ns2:noticeDate>10/05/2026</ns2:noticeDate>
            <ns2:planAdoptionDates>
                <ns2:planAdoptionDate>12/23/2025</ns2:planAdoptionDate>
            </ns2:planAdoptionDates>
            <ns2:signature>Goldman Sachs &amp; Co. LLC on behalf of MELISSA DONGMIN MA</ns2:signature>
        </ns2:noticeSignature>
    </ns2:formData>
</ns2:edgarSubmission>
