Segment Reporting

12 Months Ended

Dec. 31, 2024

Segment Reporting [Abstract]

Segment Reporting

25. SEGMENT REPORTING

The Company’s operations are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides search-based, feed-based and other online marketing services, cloud services, products and other services from its new AI initiatives. iQIYI is an online entertainment service provider that produces, aggregates and distributes a wide variety of professionally produced content, as well as a broad spectrum of other video content, in a variety of formats.

The Company derives the results of the segments directly from its internal management reporting system. The CODM reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented. The Company does not allocate assets to its segments as the CODM does not evaluate the performance of segments using asset information.

The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2022.

	For the year ended December 31, 2022
	Baidu Core			iQIYI			Intersegment eliminations			Consolidated
	RMB			RMB			RMB			RMB
	(In millions)
Total revenues		95,431			28,998			(754	)		123,675
Operating costs and expenses:
Cost of revenues		42,378			22,321			(764	)		63,935
Selling, general and administrative		17,103			3,466			(55	)		20,514
Research and development		21,416			1,899			—			23,315
Total operating costs and expenses		80,897			27,686			(819	)		107,764
Operating profit		14,534			1,312			65			15,911
Total other loss, net		(4,453	)		(1,346	)		—			(5,799	)
Income (loss) before income taxes		10,081			(34	)		65			10,112
Income taxes		2,494			84			—			2,578
Net income (loss)		7,587			(118	)		65			7,534
Less: net income (loss) attributable to noncontrolling interests		36			18			(79	)		(25	)
Net income (loss) attributable to Baidu, Inc.		7,551			(136	)		144			7,559

The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2023.

	For the year ended December 31, 2023
	Baidu Core		iQIYI			Intersegment eliminations			Consolidated
	RMB		RMB			RMB			RMB
	(In millions)
Total revenues		103,465		31,873			(740	)		134,598
Operating costs and expenses:
Cost of revenues		42,592		23,103			(664	)		65,031
Selling, general and administrative		19,623		4,014			(118	)		23,519
Research and development		22,425		1,767			—			24,192
Total operating costs and expenses		84,640		28,884			(782	)		112,742
Operating profit		18,825		2,989			42			21,856
Total other income (loss), net		4,298		(956	)		—			3,342
Income before income taxes		23,123		2,033			42			25,198
Income taxes		3,568		81			—			3,649
Net income		19,555		1,952			42			21,549
Less: net income attributable to noncontrolling interests		154		27			1,053			1,234
Net income (loss) attributable to Baidu, Inc.		19,401		1,925			(1,011	)		20,315

The table below provides a summary of the Group’s operating segment operating results for the year ended December 31, 2024.

	For the year ended December 31, 2024
	Baidu Core						iQIYI						Intersegment eliminations						Consolidated
	RMB			US$			RMB			US$			RMB			US$			RMB		US$
	(In millions)
Total revenues		104,712			14,345			29,225			4,004			(812	)		(111	)		133,125		18,238
Operating costs and expenses:
Cost of revenues		44,830			6,142			21,954			3,008			(682	)		(94	)		66,102		9,056
Selling, general and administrative		20,049			2,747			3,682			504			(111	)		(15	)		23,620		3,236
Research and development		20,355			2,788			1,778			244			—			—			22,133		3,032
Total operating costs and expenses		85,234			11,677			27,414			3,756			(793	)		(109	)		111,855		15,324
Operating profit		19,478			2,668			1,811			248			(19	)		(2	)		21,270		2,914
Total other income (loss), net		8,311			1,139			(959	)		(132	)		—			—			7,352		1,007
Income before income taxes		27,789			3,807			852			116			(19	)		(2	)		28,622		3,921
Income taxes		4,386			601			61			8			—			—			4,447		609
Net income		23,403			3,206			791			108			(19	)		(2	)		24,175		3,312
Less: net (loss) income attributable to noncontrolling interests		(28	)		(4	)		27			4			416			57			415		57
Net income attributable to Baidu, Inc.		23,431			3,210			764			104			(435	)		(59	)		23,760		3,255

The following table presents the Group’s revenues disaggregated by segment and by types of products or services:

	For the years ended December 31,
	2022			2023			2024			2024
	RMB			RMB			RMB			US$
	(In millions)
Online marketing services		69,522			75,112			72,972			9,997
Cloud services (i)		17,721			18,718			21,860			2,995
Others (i)		8,188			9,635			9,880			1,353
Baidu Core Subtotal		95,431			103,465			104,712			14,345
Membership services (i)		17,711			20,314			17,763			2,434
Online advertising services (ii)		5,332			6,224			5,714			783
Content distribution (i)		2,562			2,459			2,847			390
Others (i)		3,393			2,876			2,901			397
iQIYI Subtotal		28,998			31,873			29,225			4,004
Intersegment eliminations		(754	)		(740	)		(812	)		(111	)
Total revenues		123,675			134,598			133,125			18,238

(i) The revenues were presented as “Others” in the consolidated statements of comprehensive income.

(ii) The revenues were presented as “Online marketing services” in the consolidated statements of comprehensive income.