Goodwill and Intangible Assets

12 Months Ended

Dec. 31, 2024

Goodwill and Intangible Assets Disclosure [Abstract]

Goodwill and Intangible Assets

11. GOODWILL AND INTANGIBLE ASSETS

Goodwill

The Group had three reporting units, consisting of Baidu Core excluding SLG, SLG and iQIYI as of December 31, 2023 and 2024.

The changes in the carrying amount of goodwill for each reporting unit from 2022 to 2024 was as follows:

	Baidu Core excluding SLG		SLG		iQIYI			Total
	RMB		RMB		RMB			RMB
	(In millions)
Balance at December 31, 2022		16,874		1,777		3,826			22,477
Goodwill acquired (Note 3)		114		—		—			114
Goodwill disposed		—		—		(5	)		(5	)
Balance at December 31, 2023		16,988		1,777		3,821			22,586
Balance at December 31, 2024		16,988		1,777		3,821			22,586
Balance at December 31, 2024, in US$		2,327		244		523			3,094

Intangible Assets

	As of December 31, 2023
	Gross carrying value		Accumulated impairment			Accumulated amortization			Net carrying value
	RMB		RMB			RMB			RMB
	(In millions)
Trademarks		966		(238	)		(386	)		342
Technology		1,062		(79	)		(791	)		192
Intellectual property right		1,568		(381	)		(931	)		256
Others		446		(20	)		(335	)		91
		4,042		(718	)		(2,443	)		881

	As of December 31, 2024
	Gross carrying value		Accumulated impairment			Accumulated amortization			Net carrying value
	RMB		RMB			RMB			RMB		US$
	(In millions)
Trademarks		966		(238	)		(445	)		283		39
Technology		1,062		(79	)		(911	)		72		10
Intellectual property right		1,572		(364	)		(930	)		278		38
Others		489		(19	)		(331	)		139		19
		4,089		(700	)		(2,617	)		772		106

Amortization expense of intangible assets were RMB467 million, RMB403 million and RMB295 million (US$40 million), for the years ended December 31, 2022, 2023 and 2024, respectively.

Estimated amortization expense relating to the existing intangible assets with finite lives for each of the next five years is as follow:

	RMB		US$
	(In millions)
For the years ending December 31,
2025		280		38
2026		171		23
2027		122		17
2028		102		14
2029		58		8