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Summary of Group's Operating Segment Results (Detail)
¥ in Millions, $ in Millions
12 Months Ended
Dec. 31, 2024
CNY (¥)
Dec. 31, 2024
USD ($)
Dec. 31, 2023
CNY (¥)
Dec. 31, 2022
CNY (¥)
Segment Reporting Information [Line Items]        
Total revenues ¥ 133,125 $ 18,238 ¥ 134,598 ¥ 123,675
Operating costs and expenses:        
Cost of revenues 66,102 9,056 65,031 63,935
Selling, general and administrative 23,620 3,236 23,519 20,514
Research and development 22,133 3,032 24,192 23,315
Total operating costs and expenses 111,855 15,324 112,742 107,764
Operating profit 21,270 2,914 21,856 15,911
Total other income (loss), net 7,352 1,007 3,342 (5,799)
Income (loss) before income taxes 28,622 3,921 25,198 10,112
Income taxes 4,447 609 3,649 2,578
Net income (loss) 24,175 3,312 21,549 7,534
Less: net (loss) income attributable to noncontrolling interests 415 57 1,234 (25)
Net income attributable to Baidu, Inc. 23,760 3,255 20,315 7,559
Operating Segments | Baidu Core        
Segment Reporting Information [Line Items]        
Total revenues 104,712 14,345 103,465 95,431
Operating costs and expenses:        
Cost of revenues 44,830 6,142 42,592 42,378
Selling, general and administrative 20,049 2,747 19,623 17,103
Research and development 20,355 2,788 22,425 21,416
Total operating costs and expenses 85,234 11,677 84,640 80,897
Operating profit 19,478 2,668 18,825 14,534
Total other income (loss), net 8,311 1,139 4,298 (4,453)
Income (loss) before income taxes 27,789 3,807 23,123 10,081
Income taxes 4,386 601 3,568 2,494
Net income (loss) 23,403 3,206 19,555 7,587
Less: net (loss) income attributable to noncontrolling interests (28) (4) 154 36
Net income attributable to Baidu, Inc. 23,431 3,210 19,401 7,551
Operating Segments | iQIYI        
Segment Reporting Information [Line Items]        
Total revenues 29,225 4,004 31,873 28,998
Operating costs and expenses:        
Cost of revenues 21,954 3,008 23,103 22,321
Selling, general and administrative 3,682 504 4,014 3,466
Research and development 1,778 244 1,767 1,899
Total operating costs and expenses 27,414 3,756 28,884 27,686
Operating profit 1,811 248 2,989 1,312
Total other income (loss), net (959) (132) (956) (1,346)
Income (loss) before income taxes 852 116 2,033 (34)
Income taxes 61 8 81 84
Net income (loss) 791 108 1,952 (118)
Less: net (loss) income attributable to noncontrolling interests 27 4 27 18
Net income attributable to Baidu, Inc. 764 104 1,925 (136)
Intersegment Eliminations & Adjustments        
Segment Reporting Information [Line Items]        
Total revenues (812) (111) (740) (754)
Operating costs and expenses:        
Cost of revenues (682) (94) (664) (764)
Selling, general and administrative (111) (15) (118) (55)
Research and development 0 0 0 0
Total operating costs and expenses (793) (109) (782) (819)
Operating profit (19) (2) 42 65
Total other income (loss), net 0 0 0 0
Income (loss) before income taxes (19) (2) 42 65
Income taxes 0 0 0 0
Net income (loss) (19) (2) 42 65
Less: net (loss) income attributable to noncontrolling interests 416 57 1,053 (79)
Net income attributable to Baidu, Inc. ¥ (435) $ (59) ¥ (1,011) ¥ 144