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Segment Reporting - Summary of Revenue Disaggregated by Revenue (Detail)
¥ in Millions, $ in Millions
12 Months Ended
Dec. 31, 2022
CNY (¥)
Dec. 31, 2022
USD ($)
Dec. 31, 2021
CNY (¥)
Dec. 31, 2020
CNY (¥)
Disaggregation of Revenue [Line Items]        
Total revenues ¥ 123,675 $ 17,931 ¥ 124,493 ¥ 107,074
Operating Segments | Baidu Core        
Disaggregation of Revenue [Line Items]        
Total revenues 95,431 13,836 95,163 78,684
Operating Segments | iQIYI        
Disaggregation of Revenue [Line Items]        
Total revenues 28,998 4,204 30,554 29,707
Operating Segments | Online marketing services | Baidu Core        
Disaggregation of Revenue [Line Items]        
Total revenues 69,522 10,080 73,919 66,283
Operating Segments | Cloud services | Baidu Core        
Disaggregation of Revenue [Line Items]        
Total revenues [1] 17,721 2,569 15,070 9,173
Operating Segments | Membership services | iQIYI        
Disaggregation of Revenue [Line Items]        
Total revenues [1] 17,711 2,568 16,714 16,491
Operating Segments | Online advertising services | iQIYI        
Disaggregation of Revenue [Line Items]        
Total revenues [2] 5,332 773 7,067 6,822
Operating Segments | Content distribution | iQIYI        
Disaggregation of Revenue [Line Items]        
Total revenues [1] 2,470 358 2,856 2,660
Operating Segments | Others | Baidu Core        
Disaggregation of Revenue [Line Items]        
Total revenues [1] 8,188 1,187 6,174 3,228
Operating Segments | Others | iQIYI        
Disaggregation of Revenue [Line Items]        
Total revenues [1],[3] 3,485 505 3,917 3,734
Intersegment Eliminations        
Disaggregation of Revenue [Line Items]        
Total revenues ¥ (754) $ (109) ¥ (1,224) ¥ (1,317)
[1] The revenues were presented as “Others” in the consolidated statements of comprehensive income
[2] The revenues were presented as “Online marketing services” in the consolidated statements of comprehensive income
[3] The Others category above mainly include revenues from online games, live broadcasting and other licensing.