XML 35 R26.htm IDEA: XBRL DOCUMENT v3.20.2
Segment Reporting
 6 Months Ended
Jun. 30, 2020
Segment Reporting [Abstract]  
Segment Reporting
20. SEGMENT REPORTING
The operations of the Company are organized into two segments, consisting of Baidu Core and iQIYI. Baidu Core mainly provides online marketing service and new AI initiatives. iQIYI is an online entertainment service provider that, offers original, professionally produced and partner-generated content on its platform.
The Group derives the results of the segments directly from its internal management reporting system. The chief operating decision maker reviews the performance of each segment based on its operating results and uses these results to evaluate the performance of, and to allocate resources to, each of the segments. Because substantially all of the Group’s long-lived assets and revenues are located in and derived from the PRC, geographical segments are not presented.
The table below provides a summary of the Group’s operating segment results for the
six-month
periods ended June 30, 2019 and 2020.
 
    
For the six months ended June 30, 2019
  
    
Baidu Core
    
iQIYI
    
Intersegment
eliminations
    
Consolidated
  
    
RMB
    
RMB
    
RMB
    
RMB
  
    
(In millions)
  
    
(unaudited)
  
Total revenues
   
 
36,990
 
  
 
14,100
 
  
 
(641
) 
  
 
50,449
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Operating costs and expenses:
         
Cost of revenues
      17,302       14,258       (605 )      30,955  
Selling, general and administrative
      8,838       2,487       (28 )      11,297  
Research and development
      7,650       1,253       (3 )      8,900  
  
 
 
    
 
 
    
 
 
    
 
 
  
Total operating costs and expenses
   
 
33,790
 
  
 
17,998
 
  
 
(636
) 
  
 
51,152
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Operating income (loss)
   
 
3,200
 
  
 
(3,898
) 
  
 
(5
) 
  
 
(703
) 
Total other income (loss), net
   
 
2,353
 
  
 
(215
) 
  
 
—  
 
  
 
2,138
 
  
 
 
    
 
 
    
 
 
    
 
 
  
Income (loss) before income taxes
   
 
5,553
 
  
 
(4,113
) 
  
 
(5
) 
  
 
1,435
 
Income taxes
      697       13       —         710  
  
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss)
   
 
4,856
 
  
 
(4,126
) 
  
 
(5
) 
  
 
725
 
Less: net income (loss) attributable to noncontrolling interests
      (422 )      15       (1,797 )      (1,360 ) 
  
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss) attributable to Baidu
   
 
4,434
 
  
 
(4,141
) 
  
 
1,792
 
  
 
2,085
 
  
 
 
    
 
 
    
 
 
    
 
 
  
 
    
For the six months ended June 30, 2020
  
    
Baidu Core
    
iQIYI
    
Intersegment
eliminations
    
Consolidated
  
    
RMB
    
US$
    
RMB
    
US$
    
RMB
    
US$
    
RMB
    
US$
  
    
(In millions)
  
    
(unaudited)
  
Total revenues
   
 
34,194
 
  
 
4,839
 
  
 
15,062
 
  
 
2,132
 
  
 
(677
) 
  
 
(96
) 
  
 
48,579
 
  
 
6,875
 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating costs and expenses:
                                                             
Cost of revenues
      13,643       1,931       14,737       2,086       (559 )      (79 )      27,821       3,938  
Selling, general and administrative
      5,790       819       2,507       355       (28 )      (4 )      8,269       1,170  
Research and development
      7,947       1,124       1,342       190       (7 )      (1 )      9,282       1,313  
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Total operating costs and expenses
   
 
27,380
 
  
 
3,874
 
  
 
18,586
 
  
 
2,631
 
  
 
(594
) 
  
 
(84
) 
  
 
45,372
 
  
 
6,421
 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Operating income (loss)
   
 
6,814
 
  
 
965
 
  
 
(3,524
) 
  
 
(499
) 
  
 
(83
) 
  
 
(12
) 
  
 
3,207
 
  
 
454
 
Total other income (loss), net
   
 
93
 
  
 
14
 
  
 
(770
) 
  
 
(109
) 
  
 
—  
 
  
 
—  
 
  
 
(677
) 
  
 
(95
) 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Income (loss) before income taxes
   
 
6,907
 
  
 
979
 
  
 
(4,294
) 
  
 
(608
) 
  
 
(83
) 
  
 
(12
) 
  
 
2,530
 
  
 
359
 
Income taxes
      1,399       198       21       3       —         —         1,420       201  
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss)
   
 
5,508
 
  
 
781
 
  
 
(4,315
) 
  
 
(611
) 
  
 
(83
) 
  
 
(12
) 
  
 
1,110
 
  
 
158
 
Less: net (loss) income attributable to noncontrolling interests
      (614 )      (86 )      2       —         (1,898 )      (269 )      (2,510 )      (355 ) 
  
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
    
 
 
  
Net income (loss) attributable to Baidu
   
 
6,122
 
  
 
867
 
  
 
(4,317
) 
  
 
(611
) 
  
 
1,815
 
  
 
257
 
  
 
3,620
 
  
 
513