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Consolidated Statements of Cash Flows (USD $)
In Thousands, unless otherwise specified
12 Months Ended
Dec. 31, 2014
Dec. 31, 2013
Dec. 31, 2012
Consolidated Statements of Cash Flows      
Net loss $ (48,429)us-gaap_NetIncomeLoss $ (25,056)us-gaap_NetIncomeLoss $ (74,495)us-gaap_NetIncomeLoss
Adjustments to reconcile net loss to net cash used in operating activities:      
Depreciation and amortization 12,979us-gaap_DepreciationDepletionAndAmortization 10,835us-gaap_DepreciationDepletionAndAmortization 10,275us-gaap_DepreciationDepletionAndAmortization
Deferred income taxes 577us-gaap_DeferredIncomeTaxesAndTaxCredits 579us-gaap_DeferredIncomeTaxesAndTaxCredits (606)us-gaap_DeferredIncomeTaxesAndTaxCredits
Bad debt expense and other reserves 300true_ProvisionForDoubtfulAccountsAndOtherReserves 280true_ProvisionForDoubtfulAccountsAndOtherReserves 668true_ProvisionForDoubtfulAccountsAndOtherReserves
Stock-based compensation 29,333us-gaap_ShareBasedCompensation 9,346us-gaap_ShareBasedCompensation 10,320us-gaap_ShareBasedCompensation
Legal expense settled in stock     307true_LegalExpenseSettledInStock
Legal settlement paid in stock   326true_LegalSettlementPaidInStock  
Increase in fair value of contingent consideration liability   95us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1 1,370us-gaap_BusinessCombinationContingentConsiderationArrangementsChangeInAmountOfContingentConsiderationLiability1
Common stock warrant expense 9,861us-gaap_AdjustmentOfWarrantsGrantedForServices 3,740us-gaap_AdjustmentOfWarrantsGrantedForServices 1,990us-gaap_AdjustmentOfWarrantsGrantedForServices
Imputed interest on notes receivable (3)true_NotesReceivableImputedInterestIncome 127true_NotesReceivableImputedInterestIncome 126true_NotesReceivableImputedInterestIncome
Interest income on notes receivable (4)true_NotesReceivableInterestIncome (107)true_NotesReceivableInterestIncome (107)true_NotesReceivableInterestIncome
Interest expense on note payable   805true_NotesPayableInterestExpense 1,508true_NotesPayableInterestExpense
Accretion of beneficial conversion feature on convertible notes payable and discount on revolving line of credit 236true_AccretionOfDebtConversionFeatureAndDiscountOnDebt 1,117true_AccretionOfDebtConversionFeatureAndDiscountOnDebt 1,770true_AccretionOfDebtConversionFeatureAndDiscountOnDebt
Loss on disposal of fixed assets 233us-gaap_GainLossOnDispositionOfAssets1 734us-gaap_GainLossOnDispositionOfAssets1 1,493us-gaap_GainLossOnDispositionOfAssets1
Changes in operating assets and liabilities, net of effect of acquisitions:      
Accounts receivable (10,372)us-gaap_IncreaseDecreaseInAccountsReceivable (8,196)us-gaap_IncreaseDecreaseInAccountsReceivable 2,506us-gaap_IncreaseDecreaseInAccountsReceivable
Prepaid expenses (1,643)us-gaap_IncreaseDecreaseInPrepaidExpense (1,955)us-gaap_IncreaseDecreaseInPrepaidExpense (104)us-gaap_IncreaseDecreaseInPrepaidExpense
Other current assets (1,316)us-gaap_IncreaseDecreaseInOtherCurrentAssets (29)us-gaap_IncreaseDecreaseInOtherCurrentAssets 163us-gaap_IncreaseDecreaseInOtherCurrentAssets
Other assets (26)us-gaap_IncreaseDecreaseInOtherNoncurrentAssets (281)us-gaap_IncreaseDecreaseInOtherNoncurrentAssets 10,082us-gaap_IncreaseDecreaseInOtherNoncurrentAssets
Accounts payable 3,399us-gaap_IncreaseDecreaseInAccountsPayable 1,382us-gaap_IncreaseDecreaseInAccountsPayable (2,053)us-gaap_IncreaseDecreaseInAccountsPayable
Accrued employee expenses 3,883us-gaap_IncreaseDecreaseInEmployeeRelatedLiabilities 3,973us-gaap_IncreaseDecreaseInEmployeeRelatedLiabilities (376)us-gaap_IncreaseDecreaseInEmployeeRelatedLiabilities
Accrued expenses and other liabilities 4,253us-gaap_IncreaseDecreaseInAccruedLiabilities (1,204)us-gaap_IncreaseDecreaseInAccruedLiabilities 2,655us-gaap_IncreaseDecreaseInAccruedLiabilities
Other liabilities (157)us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities (422)us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities (210)us-gaap_IncreaseDecreaseInOtherNoncurrentLiabilities
Net cash used in operating activities 3,104us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations (3,911)us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations (32,718)us-gaap_NetCashProvidedByUsedInOperatingActivitiesContinuingOperations
Cash flows from investing activities      
Change in restricted cash 2,000us-gaap_IncreaseDecreaseInRestrictedCash 2,500us-gaap_IncreaseDecreaseInRestrictedCash (4,500)us-gaap_IncreaseDecreaseInRestrictedCash
Sales of short term investments     31,061us-gaap_ProceedsFromSaleOfShortTermInvestments
Purchase of property and equipment (15,531)us-gaap_PaymentsToAcquirePropertyPlantAndEquipment (8,404)us-gaap_PaymentsToAcquirePropertyPlantAndEquipment (6,200)us-gaap_PaymentsToAcquirePropertyPlantAndEquipment
Purchase of intangible assets (365)us-gaap_PaymentsToAcquireIntangibleAssets    
Notes receivable from related parties (60)us-gaap_PaymentsToFundLongtermLoansToRelatedParties    
Repayment of notes receivable from related parties 4,133us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties 421us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties 13us-gaap_ProceedsFromCollectionOfLongtermLoansToRelatedParties
Net cash (used in) provided by investing activities (9,823)us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations (5,483)us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations 20,374us-gaap_NetCashProvidedByUsedInInvestingActivitiesContinuingOperations
Cash flows from financing activities      
Proceeds from initial public offering net of underwriting discounts 69,702us-gaap_ProceedsFromIssuanceInitialPublicOffering    
Proceeds from follow-on public offering, net of underwriting discounts and offering costs 30,950true_ProceedsFromIssuanceFollowOnOffering    
Proceeds from short swing profits 14true_ProceedsFromShortSwingProfits    
Proceeds from revolving line of credit 5,000us-gaap_ProceedsFromLinesOfCredit 5,000us-gaap_ProceedsFromLinesOfCredit  
Repayments under credit agreement (10,000)us-gaap_RepaymentsOfLinesOfCredit    
Proceeds from the issuance of preferred stock and common stock warrants, net of issuance costs   29,901us-gaap_ProceedsFromIssuanceOfWarrants  
Proceeds from the issuance of common stock, net of issuance costs     116us-gaap_ProceedsFromIssuanceOfPrivatePlacement
Issuance of convertible note payable     23,133us-gaap_ProceedsFromConvertibleDebt
Payments of initial public offering costs   (551)us-gaap_PaymentsOfStockIssuanceCosts  
Payment of contingent consideration   (428)true_PaymentsOfContingentConsideration  
Repurchase of common stock   (1,000)us-gaap_PaymentsForRepurchaseOfCommonStock (1,648)us-gaap_PaymentsForRepurchaseOfCommonStock
Repurchase of vested common stock option awards   (2,000)true_PaymentsForRepurchaseOfStockOptionAwards  
Proceeds from exercise of common stock options 5,851us-gaap_ProceedsFromStockOptionsExercised 229us-gaap_ProceedsFromStockOptionsExercised 313us-gaap_ProceedsFromStockOptionsExercised
Taxes paid related to net share settlement of equity awards (539)us-gaap_PaymentsRelatedToTaxWithholdingForShareBasedCompensation    
Proceeds from exercise of warrants 9,461us-gaap_ProceedsFromWarrantExercises   637us-gaap_ProceedsFromWarrantExercises
Net cash provided by financing activities 110,439us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations 31,151us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations 22,551us-gaap_NetCashProvidedByUsedInFinancingActivitiesContinuingOperations
Net increase in cash and cash equivalents 103,720us-gaap_NetCashProvidedByUsedInContinuingOperations 21,757us-gaap_NetCashProvidedByUsedInContinuingOperations 10,207us-gaap_NetCashProvidedByUsedInContinuingOperations
Cash and cash equivalents at beginning of period 43,819us-gaap_CashAndCashEquivalentsAtCarryingValue 22,062us-gaap_CashAndCashEquivalentsAtCarryingValue 11,855us-gaap_CashAndCashEquivalentsAtCarryingValue
Cash and cash equivalents at end of period 147,539us-gaap_CashAndCashEquivalentsAtCarryingValue 43,819us-gaap_CashAndCashEquivalentsAtCarryingValue 22,062us-gaap_CashAndCashEquivalentsAtCarryingValue
Cash paid during the year for:      
Interest 139us-gaap_InterestPaid 64us-gaap_InterestPaid  
Income taxes 20us-gaap_IncomeTaxesPaid    
Supplemental disclosures of non-cash activities      
Conversion of Series A convertible preferred stock in connection with initial public offering 29,224us-gaap_ConversionOfStockAmountConverted1    
Payments of initial public offering costs paid in the prior year 551true_PaymentsOfInitialPublicOfferingCostsPaidInPriorYear    
Issuance of common stock in settlement of liability     850true_StockIssuedInSettlementOfLiability
Issuance of common stock in lieu of cash bonus     626true_StockIssuedIInLieuOfCashBonus
Conversion of convertible note payable and accrued interest to common stock   25,447us-gaap_DebtConversionConvertedInstrumentAmount1  
Contingently redeemable common stock     (1,000)true_ContingentlyRedeemableCommonStock
Beneficial conversion feature related to convertible notes payable, net of tax     1,618us-gaap_DebtInstrumentConvertibleBeneficialConversionFeature
Deferred offering costs included in accounts payable and accrued expenses   1,143true_DeferredOfferingCostsIncludedInAccountsPayableAndAccruedExpenses  
Tenant incentive for purchase of leasehold improvements   519true_TenantIncentiveForPurchaseOfLeaseholdImprovements  
Stock-based compensation capitalized for software development 1,249us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount 540us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount 214us-gaap_EmployeeServiceShareBasedCompensationAllocationOfRecognizedPeriodCostsCapitalizedAmount
Recognition of leased facility asset and lease financing obligation 6,591true_RecognitionOfLeasedFacilityAssetAndRelatedLeaseFinancingObligation    
Accrued offering costs included in accounts payable and accrued expenses (188)true_AccruedOfferingCostsIncludedInAccountsPayableAndAccruedExpenses    
Capitalized assets included in accounts payable, accrued employee expenses and other accrued expenses $ 795us-gaap_CapitalExpendituresIncurredButNotYetPaid $ 109us-gaap_CapitalExpendituresIncurredButNotYetPaid