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Stock-based Awards (Tables)
9 Months Ended
Sep. 30, 2020
Share-based Payment Arrangement [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the nine months ended September 30, 2020 is as follows:
 Number of
Options
Weighted-Average Exercise PriceWeighted-Average
Remaining
Contractual Life
   (in years)
Outstanding at December 31, 201910,625,980 $11.22 5.2
Granted2,060,028 3.02  
Exercised(39,695)2.12  
Forfeited/expired(1,739,430)12.13  
Outstanding at September 30, 202010,906,883 $9.56 5.2
Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2020:
 Number of
Shares
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 20195,890,992 $7.96 
Granted6,118,702 2.91 
Vested(2,453,805)3.43 
Forfeited(1,476,016)7.38 
Non-vested — September 30, 20208,079,873 $4.71 
Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock units in the following categories on the accompanying condensed consolidated statements of comprehensive income (loss) (in thousands):
 Three Months Ended
September 30,
Nine Months Ended
September 30,
 2020201920202019
Cost of revenue$108 $321 $463 $956 
Sales and marketing1,816 2,604 6,256 10,588 
Technology and development1,184 1,574 3,730 6,906 
General and administrative2,499 2,306 7,183 11,810 
Total stock-based compensation expense5,607 6,805 17,632 30,260 
Amount capitalized to internal software use293 394 992 1,304 
Total stock-based compensation cost$5,900 $7,199 $18,624 $31,564