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Stock-based Awards (Tables)
9 Months Ended
Sep. 30, 2019
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the nine months ended September 30, 2019 is as follows:
 
Number of
Options
 
Weighted-Average Exercise Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2018
14,114,651

 
$
12.32

 
7.0
Granted
2,115,973

 
6.95

 
 
Exercised
(363,609
)
 
7.84

 
 
Forfeited/expired
(4,983,186
)
 
12.72

 
 
Outstanding at September 30, 2019
10,883,829

 
$
11.25

 
5.6

Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2019:
 
Number of
Shares
 
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 2018
5,375,963

 
$
11.01

Granted
5,018,710

 
6.53

Vested
(2,252,523
)
 
9.54

Forfeited
(1,756,835
)
 
9.79

Non-vested — September 30, 2019
6,385,315

 
$
8.34


Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock units in the following categories on the accompanying condensed consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
 
2019
 
2018
 
2019
 
2018
Cost of revenue
$
549

 
$
469

 
$
1,601

 
$
1,210

Sales and marketing
2,697

 
3,852

 
10,885

 
10,522

Technology and development
1,615

 
2,829

 
7,024

 
7,880

General and administrative
2,330

 
3,097

 
11,872

 
8,704

Total stock-based compensation expense
7,191

 
10,247

 
31,382

 
28,316

Amount capitalized to internal software use
431

 
551

 
1,409

 
1,358

Total stock-based compensation cost
$
7,622

 
$
10,798

 
$
32,791

 
$
29,674