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Stock-based Awards
9 Months Ended
Sep. 30, 2019
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Stock based awards
Stock-based Awards
Stock Options
A summary of the Company’s stock option activity for the nine months ended September 30, 2019 is as follows:
 
Number of
Options
 
Weighted-Average Exercise Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2018
14,114,651

 
$
12.32

 
7.0
Granted
2,115,973

 
6.95

 
 
Exercised
(363,609
)
 
7.84

 
 
Forfeited/expired
(4,983,186
)
 
12.72

 
 
Outstanding at September 30, 2019
10,883,829

 
$
11.25

 
5.6

At September 30, 2019, total remaining stock-based compensation expense for unvested stock option awards was $15.3 million, which is expected to be recognized over a weighted-average period of 2.3 years. For the three months ended September 30, 2019 and 2018, the Company recorded stock-based compensation expense for stock option awards of $1.9 million and $4.2 million, respectively. For the nine months ended September 30, 2019 and 2018, the Company recorded stock-based compensation expense for stock option awards of $11.9 million and $12.6 million, respectively.
Restricted Stock Units
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2019:
 
Number of
Shares
 
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 2018
5,375,963

 
$
11.01

Granted
5,018,710

 
6.53

Vested
(2,252,523
)
 
9.54

Forfeited
(1,756,835
)
 
9.79

Non-vested — September 30, 2019
6,385,315

 
$
8.34


At September 30, 2019, total remaining stock-based compensation expense for non-vested restricted stock units was $50.1 million, which is expected to be recognized over a weighted-average period of 2.8 years. The Company recorded $5.3 million and $6.1 million in stock-based compensation expense for restricted stock units for the three months ended September 30, 2019 and 2018, respectively. The Company recorded $19.5 million and $15.7 million in stock-based compensation for restricted stock units for the nine months ended September 30, 2019 and 2018, respectively.
Stock-based Compensation Cost
The Company recorded stock-based compensation cost relating to stock options and restricted stock units in the following categories on the accompanying condensed consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended
September 30,
 
Nine Months Ended
September 30,
 
2019
 
2018
 
2019
 
2018
Cost of revenue
$
549

 
$
469

 
$
1,601

 
$
1,210

Sales and marketing
2,697

 
3,852

 
10,885

 
10,522

Technology and development
1,615

 
2,829

 
7,024

 
7,880

General and administrative
2,330

 
3,097

 
11,872

 
8,704

Total stock-based compensation expense
7,191

 
10,247

 
31,382

 
28,316

Amount capitalized to internal software use
431

 
551

 
1,409

 
1,358

Total stock-based compensation cost
$
7,622

 
$
10,798

 
$
32,791

 
$
29,674

 
As referenced in Note 7, certain executive-level employees, including the Company’s former chief executive officer, separated from the Company in the second quarter of 2019. Benefits provided associated with these terminations include severance payments, acceleration of certain equity awards and extension of the exercise period for certain vested stock options. As a result of these termination benefits, the Company recognized $7.2 million in additional stock-based compensation expense during the second quarter of 2019 and for the nine months ended September 30, 2019.