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Stock-based Awards (Tables)
6 Months Ended
Jun. 30, 2019
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the six months ended June 30, 2019 is as follows:
 
Number of
Options
 
Weighted-Average Exercise Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2018
14,114,651

 
$
12.32

 
7.0
Granted
2,022,047

 
7.06

 
 
Exercised
(355,147
)
 
7.98

 
 
Forfeited/expired
(2,701,845
)
 
12.96

 
 
Outstanding at June 30, 2019
13,079,706

 
$
11.50

 
6.8

Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the six months ended June 30, 2019:
 
Number of
Shares
 
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 2018
5,375,963

 
$
11.01

Granted
4,498,063

 
6.80

Vested
(1,704,577
)
 
9.63

Forfeited
(1,468,517
)
 
9.91

Non-vested — June 30, 2019
6,700,932

 
$
8.77


Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock units in the following categories on the accompanying consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended 
 June 30,
 
Six Months Ended 
 June 30,
 
2019
 
2018
 
2019
 
2018
 
 
 
 
 
 
 
 
Cost of revenue
$
553

 
$
443

 
$
1,052

 
$
741

Sales and marketing
4,716

 
3,543

 
8,188

 
6,670

Technology and development
3,463

 
2,698

 
5,409

 
5,051

General and administrative
6,824

 
2,288

 
9,542

 
5,607

Total stock-based compensation expense
15,556

 
8,972

 
24,191

 
18,069

Amount capitalized to internal software use
505

 
473

 
978

 
807

Total stock-based compensation cost
$
16,061

 
$
9,445

 
$
25,169

 
$
18,876