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Stock-based Awards (Tables)
9 Months Ended
Sep. 30, 2018
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]  
Summary of stock option activity
A summary of the Company’s stock option activity for the nine months ended September 30, 2018 is as follows:
 
Number of
Options
 
Weighted-Average Exercise Price
 
Weighted-Average
Remaining
Contractual Life
 
 
 
 
 
(in years)
Outstanding at December 31, 2017
16,714,216

 
$
12.46

 
7.7
Granted
1,492,481

 
9.69

 
 
Exercised
(2,126,522
)
 
9.12

 
 
Canceled/forfeited
(1,516,635
)
 
14.45

 
 
Outstanding at September 30, 2018
14,563,540

 
$
12.46

 
7.4
Schedule of activity in connection with restricted stock
Activity in connection with restricted stock units is as follows for the nine months ended September 30, 2018:
 
Number of
Shares
 
Weighted- Average Grant Date Fair Value
Non-vested — December 31, 2017
4,284,438

 
$
11.99

Granted
3,376,074

 
10.00

Vested
(1,470,214
)
 
10.97

Canceled/forfeited
(759,197
)
 
11.04

Non-vested — September 30, 2018
5,431,101

 
$
11.16

Schedule of stock-based compensation cost relating to stock options and restricted stock awards
The Company recorded stock-based compensation cost relating to stock options and restricted stock units in the following categories on the accompanying consolidated statements of comprehensive loss (in thousands):
 
Three Months Ended 
 September 30,
 
Nine Months Ended 
 September 30,
 
2018
 
2017
 
2018
 
2017
 
 
 
 
 
 
 
 
Cost of revenue
$
469

 
$
339

 
$
1,210

 
$
775

Sales and marketing
3,852

 
3,358

 
10,522

 
7,263

Technology and development
2,829

 
2,598

 
7,880

 
5,496

General and administrative
3,097

 
3,613

 
8,704

 
9,127

Total stock-based compensation expense
10,247

 
9,908

 
28,316

 
22,661

Amount capitalized to internal software use
551

 
443

 
1,358

 
993

Total stock-based compensation cost
$
10,798

 
$
10,351

 
$
29,674

 
$
23,654